Top 5 SEO content writing mistakes and how to avoid them?

Following the right and new SEO practices are always important to meet your marketing goals. But along with implementing those practices, successful marketing includes carefully avoiding SEO content writing mistakes. From the content headline to the conclusion, there are many mistakes one can make.

Read ahead for a list of 5 such mistakes and learn how to avoid them.

1. Not Learning About Your Audience First.

Don’t forget that you are writing for the customers/audience, and not for yourself. While you want to describe your products or services in a particular way, the most important thing to remember is whether your audience can relate to them. If you know your audience at a granular level, you will be able to write content based on what your audience is looking for, or how you can solve their problem with your services.

Tip: Try to understand the market and follow macro-trends.

2. Writing High-Level Texts.

If you are using a very high level of language, containing idioms, phrases or uncommon words throughout the text, then chances are your audience will leave the site and look for a different post. Even when writing technical content, professional content writers use terms that are easily understandable and readable by non-professionals.

Tip: The tip here is to write clear and direct sentences giving the audience what they are looking for.

3. Skipping Title Tags and Meta Descriptions.

SEO optimisation is not all about using keywords on your content, as other aspects like title tags and meta descriptions play big roles as well. Having an optimized title tag and meta description helps search engines to know the context of your content.

Tip: Write short, precise and unique title tags and meta description for every post differently.

4. Not Having A Keyword Research

SEO content writing always should start with keyword research, which might be a time-consuming task. But it is not something you can choose to ignore if you want successfully optimized content.

Tip: Use technology and platforms that will help you with strategies and SEO keyword research.

5. Only Focusing On Promotional Content.

For successful web content and marketing, you will need more than just promotional content, for link building. While some part of your content focuses on promotional marketing, having information on your site which the other websites would want to link is important too.

Tip: Create several forms of core content, including informational ones.

Conclusion:

Make sure you avoid these mistakes while you are writing content next time, and let us know how it changed your results.

How to write a conclusion for a blog post?

After a well-researched and powerful blog post, your audience isn’t looking for an abrupt and unsatisfactory ending. Having a strong and impactful ending makes your readers want to read more from you, connect with you on social media, and gives them something to engage in the comments or a conversation.

Here are 5 tips on how to nail a successful conclusion for a blog post.

Summing Up

One of the most simple ways to wrap up is to summarise the whole content in a few sentences. But that doesn’t mean you only include what you have already written. For an interesting conclusion piece, you have to add new pointers that convey the point of your post.

Challenge Your Audience

Depending on your niche, challenges may vary. Like, if you are a beauty content writer, you can challenge your readers and followers to follow a beauty routine for a month and share their results. This will drive your readers to take action and share their results with you leading to engagement.

Support and engagement on your blog is always a positive thing.

Sharing Is Caring

Ask your readers to share your post with their friends, social media, and anywhere that can drive traffic to your website. Include social media sharing buttons so that it is easier for the readers to share them directly. Asking to share is important because many of your readers will not think about it as a necessary action for you to grow.

 

Let Your Readers Know About Your Next Plan

To ensure that your readers subscribe to your blog or keep following your writing, you have to let them know what’s coming next on your blog. On the conclusion piece, you can tell them your content topic you are updating the next week, or the next day, mention what things will be covered. Or if you are covering some reader’s request topic, mention it.

Promotion Of Service Or Product

If your website sells or deals with products or services related to your blog post, mention the services/products in the conclusion. Chances are most of your readers will not see your website as a site selling a service rather they will be reading an RSS reader.

Conclusion:

In case you want to have a perfect blog post with a well-written conclusion, hire professional content writers that can take care of all aspects of your blog.