SEO keywords: Meaning
SEO keywords are basically those phrases and words which help your target audience to find your website through search engines. Keywords are an integral part of search engine optimisation. Finding the right set of keywords for your content is one of the most significant steps to strengthen your search engine optimisation tactics. SEO and keywords go hand in hand and make sure that a specific search marketing campaign is successful.
You must be wondering how to search for the best keywords suitable for your website. We have curated some effective tips and hacks to help you find the best set of keywords for your content.
Tips and hacks to choose the right keywords:
Put yourself in the shoes of your target audience: If you wish to choose the right keywords, then start thinking like your target audience. You need to understand what your potential customer will type on the search bar to find the products and services that you offer. These are generally a set of a few words or specific phrases. For instance, a Delhi-based consumer who is looking for an English-speaking course online will generally type – “Best English-speaking course in Delhi” or maybe, “English-speaking classes in Delhi online.”
Research well for long-tail keywords as well: Long-tail keywords are those keywords that drive quality traffic to your website and help your content stand out. These are generally a combination of three-four keywords. These long-tail keywords generally have lower search volumes. However, they are less competitive and thus garner better traffic. Your content thus can rank high easily if you use apt long-tail keywords. All you need to do is to select those long-tail keywords which connect with your products and services easily.
Know the work of your competitors: You need to prepare an elaborate list of your competitors. Then you need to visit their websites for understanding their pattern or method of keyword usage. Go through their content and try to identify the targeting keywords. When you go through the content of your competitors, you will get loads of fresh ideas and also, it will help you with all those keywords or minute details that you might have forgotten.
Rely on an effective keyword finder: There are several keyword research tools available online which you can use to get hold of the best set of keywords for your content. Here are the top 10 keyword finders that you can use for enhancing your SEO tactics:
Google search console
Ahrefs keywords explorer
Google keyword planner
Moz Keyword Explorer
Analysation of the results: Choosing the right keyword is not the end of the world. Once you incorporate the right keywords, you need to monitor them and keep analysing the results. Keep a check at which keywords are performing well and which ones are not fetching the desired results. Keep experimenting, and you will definitely be able to make your website appear high in SERPs.
Keyword Dos and Donts:
- Emphasise searcher intent.
- Strictly avoid keyword stuffing.
- Stick to the keyword density of 2% to 5%, depending on your content word count.
- Do not add prepositions in between your long-tail keywords and use them as it is.
In a nutshell:
Keywords propel your website towards the top of the search engine results and help in enhancing your online visibility. Therefore, it is necessary that you pick up you’re keywords for your content wisely. As we have discussed above, there are so many parameters and aspects which you need to take care of. The next time you wonder how to find keywords for blog, try these tips and advice, and you will surely accomplish the desired result.