Establishing yourself as a successful professional content writer in the industry requires lots of hard work, perseverance and genuine efforts. One needs to be aware of the latest trends and the norms of the content writing sector. Although a content writer does not require many resources and can create wonders if they have access to good Wi-Fi connectivity and a laptop, there are a few technicalities they need to follow. For instance, you need to have an e-portfolio handy, which displays your clients’ best of work. It is one of the most effective tools to grab the attention of your prospects.
Want to know more about the benefits of having an e-portfolio? Let’s read on!
E-portfolio: What does it mean?
An E-portfolio is all about showcasing your best work in one place to your target clients. It can include links to your published content, testimonials, achievements in the content writing industry and much more. Having an e-portfolio adds a sense of professionalism to your work. It assures the clients about your calibre and dedication.
Advantages of having an e-portfolio
- It allows you to showcase your writing abilities
An E-portfolio is the best place to flaunt your writing skills. Show off your versatility and expertise in style. The portfolio helps content writers to establish themselves as knowledgeable and experienced writers. The “Bio” and “About me” sections are great places to let the clients know about your experience, skills and achievements. You can add as much of your best work and also the appreciation you have garnered in all these years.
- A portfolio is a must for self-branding
Freelance content writers need to be extremely aggressive and persistent with self-branding. And e-portfolio further helps you strengthen the self-branding game. With a crisp and appealing virtual portfolio, you can stay ahead of other writers. It brings an added advantage to your existing marketing strategies.
- It testifies your professional approach
Having an e-portfolio testifies that you are completely professional in your approach and that you are well-versed with the norms and trends of the industry. It seems childish and unprofessional when you mail multiple documents to a potential client as they ask for previous work samples. No one likes to download multiple drafts and read through the black and white documents.
Rather, get creative with your portfolio, make it attractive enough and share a clickable link with the target clients. Make it easy for them, and your life will get easier and better in return.
Things you must include in your virtual portfolio
- Share your best work to date.
- Do not forget to add the client testimonials and appreciations.
- Feel free to share your professional and meritorious details as it helps in creating a humane relationship with the clients.
- A robust CTA or Call to Action is mandatory.
Wrapping Up
Consider your portfolio as the most effective sales tool you will ever come across. It is that long term asset that does not deteriorate with time. Rather you can keep updating it with your latest work. Build an e-portfolio today as it helps you in bagging multiple content writing projects. You can use several portfolio building platforms such as Contently, Journo portfolio, Pressfolios and so on. Build a portfolio today and increase the chances of getting hired by manifolds.
