So, you have been working as a professional content writer quite for some time now. And this enriching experience makes you believe that you have become almost an expert in this industry. But is this even true?
Okay, just have a look at your income. Does it reflect your expertise and skillsets? Go through your client testimonials and recommendations. Oh, wait! You have just a few of them. No problem! We still have some hope left. You must have brought phenomenal results for at least half of the clients you have worked for till now. Use those as proofs of your calibre. But you do not have access to the results, right?
Will you still consider yourself to be one of the best content writers in the industry?
The content writing industry is highly dynamic and requires persistent efforts on a regular basis. It is not just about writing. Rather, it includes multiple tasks at different levels, which requires your attention, knowledge, experience and expertise. You will be a successful content writer only when you can bring in true results for your clients. And this result is the culmination of a chain of tasks and activities.
This blog discusses all those steps that you need to follow if you wish to gain popularity as a reliable content writer who can deliver result-driven content every single time. Read on and delve deeper to unravel the secrets!
7 Practices You Need to Incorporate in Your Content Writing Today to Make Your Content Stand Out!
Dig deeper and get to the root of the topic
The moment you are allocated a topic, do not just grab your laptop and start typing. Decide upon the deadline so that you get ample time for quality research. And your research should not be limited to Google. You can refer to Quora, podcasts, YouTube videos, Twitter threads, Reddit, LinkedIn and even certain newsletters for elaborate research work.
P.S. Keep making notes as you consume all this data.
Get enrolled on result-oriented courses on human psychology, marketing and consumer behaviour
You can never create an impact with your content until and unless you understand your target audience as well as clients. And there’s no better way to improve in this area than joining a few good courses on marketing, human psychology and consumer behaviour. They will simply change the way you write!
Do not be a copycat!
If you wish to create a difference with your content, then you cannot keep paraphrasing from Google articles. You need to add your own inputs, ideas, values and creativity to the content if you wish to make it stand out.
Keep a tab of the results you are bringing your clients
Your job does not end after handing over the deliverables to the clients. You need to keep in touch with them and request them to share the results that your content is bringing to their website or social media platforms. Check for indicators like search engine ranking, engagement, impressions and so on. These numbers will enhance your reliability by manifolds.
Write every day for your personal brand
You are a writer by profession, and you cannot avoid writing. The more you write, the better you get at it! And when you keep writing for your personal brand, you can experience phenomenal growth in terms of brand value, lead generation and client acquisition.
Keep upskilling yourself
No content writer exists out there who can claim to know it all. From digital marketing technology to Google algorithms, from market situation to consumer behaviour, everything keeps changing. So, upskilling is absolutely necessary if you wish to establish a strong foothold in the content writing industry.
Be a ruthless editor while proofreading your content
Editing is an art that converts a content draft into a masterpiece. Keep editing ruthlessly until you get that perfect content piece that your client requires. Pay attention to the tone, grammar, structure, spelling and coherence of the content.
Wrapping up!
If you are not considering these aspects and just keep writing like a robot by using “inspiration” from Google, then you are doing a blunder! Start working on these tips today, and you will definitely witness improvement in the upcoming time.
