The Search Engine Optimisation (SEO) industry is almost at $100 billion in 2022. So, if you are not making proper usage of this technique, are you even doing it right?
What is SEO content writing?
If you have attended workshops or sessions on how to improve your website content, you might have noted the strain that is placed on using SEO to improve your website’s search engine results page ranking. It is a way of writing to allow search engines to understand your content better and easier. SEO content writing involves the proper implementation of keywords and key phrases in relation to your website content.
If you want your website content to be search engine friendly, incorporating SEO in your content is important. If not, search engine spiders will be unable to figure out what your website is about.
What are the key SEO terms in content writing?
Long-tail and short-tail keywords- While short-tail keywords are generic queries consisting of one or two words, long-tailed keywords are more specifically catered, consisting of more than three or five words. Be strategic when using keywords; you do not want them to become stuffy.
SERPs- Standing for search engine results pages, the search engine’s response to your query. SERPs determine how your website will appear to users on the engine’s first page.
Meta description- It is a brief overview of a webpage that displays in SERPs– typically 160 characters that may persuade searchers to click on a result.
Meta title- It is the title or heading of the website page that appears on search engine results and as text on browser tabs.
Anchor text- The hyperlink phrases or words and direct visitors to other websites.
Backlink- A link that leads to another page, either internal or external.
Organic traffic- The number of visitors who found your site using a search engine on their own initiative rather than through sponsored advertisements or other sites.
Conversion rate- The percentage of visitors who accomplish a specific action (a click, a purchase, etc.) calculated by dividing the number of visitors to that website.
Conclusion
According to a recent study, the number of hits a page receives is directly correlated to its position on the first page of search results.
Over 28% of individuals who search click on the first result on the first page of results, according to Google. The percentages decrease as you move down the page after the first result. As a result, your website must appear at the top of search engine rankings.
Additionally, writing content for SEO serves as a long-term marketing strategy for your website.
PPC advertising works successfully for many people, but it will no longer bring in visitors if they stop paying for it.
No matter what you’ll be doing to promote your website, high-quality SEO content keeps performing for you.
