Professional Content Writers | Content Writers in India

Tag: content writing career

5 self-branding strategies for budding content writers
You can be the most knowledgeable, experienced and qualified content writer ever. Yet, no one will be aware of your capabilities and approach you for work if you are not marketing yourself. Besides the competition in the content writing industry is way too intense. So, if you do not wish to miss out on some of the most excellent work opportunities, then it is a must that you start working on self-branding strategies.

Need some help? Dive deeper and get into the details!

Self-branding: What does it mean?

Self-branding also goes by the name of personal branding. If you are offering any kind of service to the mass, then you need to market yourself by using apt tactics and marketing strategies. Conveying the message of your business or brand to your target audience and letting them know that you actually exist is what we call self-branding or personal branding. The idea is to familiarise your target audience with your brand and let them know that you have solutions for their specific issues.

Why does a professional content writer need to work on self-branding?

To stay ahead of the competition. Period!

There are thousands of professional content writers – some work as full-timers with some agencies, while others offer freelance content writing services. A full-timer content writer needs to work on his personal brand so that he can pitch for better work opportunities and seek a higher salary. Similarly, a freelance content writer needs to build a robust brand strategy so that he never runs out of work. Although there are so many companies and businesses you can offer your services to, if you want a consistent flow of leads, then you must work on self-branding.

Benefits of having a full-proof brand strategy
- A personal brand helps you in developing a strong connection with your audience.
- When you have a robust personal brand, you can charge more for your clients.
- Self-branding helps in a continuous flow of work.
- Self-branding portrays you as an expert.
- Personal branding makes you easily accessible to your prospects.
- With a full-fledged self-branding strategy, you can stand out from the crowd.
5 sure-shot self-branding strategies that every content writer MUST use!
- Invest in building your personal website
In the initial phase of your content writing career, this may seem like a huge investment. But trust us when we say each penny is worth the investment, given the result that your website will fetch for you. Your website serves as the connection point between you and your prospects.
- Create an appealing e-portfolio
Apart from your website, you must also build a digital portfolio for yourself. You can share this e-portfolio whenever you pitch to a prospect. Sharing a glimpse of your recent and best works will definitely portray you as an expert, professional and experienced content writer.
- Focus on design collaterals
Most professional content writers neglect this aspect while developing self-branding strategies. If you wish to create brand awareness, then you need to work on your brand logo and email signature. You can either design these by yourself using the Canva app or hire a graphic designer for the same.
- Choose 2-3 social media platforms and start creating content
Social media platforms like LinkedIn, Twitter and Instagram are a haven for freelance content writers. Optimise your profiles across all these platforms. Use the same profile picture or image for all of them. And then go ahead with content creation. Regular content posting is perhaps one of the easiest personal branding strategies.
- Network extensively!
Reach out to fellow content writing professionals. Engage actively and share genuine comments on their posts. Connect with like-minded professionals. Attend seminars, podcasts, virtual sessions and so on. In short, show up!

Wrapping up

Personal branding can help you sky-rocket your professional life. Apt self-branding strategies can bring you exponential growth, which you have never imagined before. So, when will you start working on your personal brand?
April 22, 2022
Why is it significant to know your niche in content writing?

Finding topics to write about might be challenging for writers who are just starting out. Many of us jump at the opportunity to write, regardless of our level of competence. But the fact is that, whether you’re just starting as a writer or have been writing for years, it’s crucial to spend some time thinking about your specialty or niche.

Now the question comes, what is Niche in Content Writing

A niche is a specific area of writing in which you specialize. Your area of expertise, where you have a thorough understanding of the needs of a potential customer, is up to date on current trends, and have established strong relationships with industry experts. When you first start, you must find a writing niche if you want to be recognized as an expert in your field.

Businesses/Companies want to hire someone knowledgeable about their industry to save time and money during the onboarding process. Having a niche proves to prospective customers that you possess the necessary knowledge and experience to create high-quality content for their website. The other advantage of being a niche writer is that you can charge a high price due to your subject matter expertise. You can create amazing content for small businesses and Fortune 500 companies by focusing on your specific writing skills.

After deciding on your writing niche, advertise yourself as a specialised writer. Mention your niche in all of your social media channel’s headlines and bios.

How to choose your writing Niche

Figure out what you love or your area of expertise

Ask yourself what you enjoy writing about or what it is you are most knowledgeable about. One of the most effective methods to determine your interest is to observe the type of information you consume or the type of article you enjoy reading. .00However, selecting a niche does not imply selecting just ONE. If you have experience in more than one field and are equally passionate about each one, you can work in various niches.

Practice continuously

To be successful in your chosen niche, you must put in the necessary time and effort and practice a lot. When you’re first starting out, it’s important to try different things here and there. You can practice your writing skills by writing short social media posts or opt for short 500-word writing opportunities. Evaluate your previous write-ups to see if there have been any significant shifts in your focus.

Know your target audience/market

Making the mistake of choosing freelance writing niches for which you do not have a target audience will prove to be a complete waste of time. So go out and look for businesses, blogs, and magazines that will pay you for writing in your area of expertise. It would be best to consider identifying gaps or opportunities in your target market that you can fill with your writing.

Look for potential clients

Rebrand your website and social media accounts to position yourself as a specialist. Promote your products and services. After establishing your writing niche, it’s time to begin looking for work. You can submit your articles to publications specializing in your niche. Alternatively, approach local businesses in your niche to offer your services. Contact them to explain what you do and to ascertain whether they require content creation or blog posts for their business.

Be a lifelong learner who strives to improve their writing abilities and area of expertise. The greater the level of your expertise, the greater the demand you will have from your clients.0

December 2, 2021
How to Make Content Writing a Rewarding Career
The best part about a career in content writing is that anyone can excel in it. You can be a homemaker looking for a job after years, a student looking to make enough for your pocket money, or even a working professional who wants another income stream to have chosen writing content as a career.

If you are an Indian content writer looking for ways to make a great career in content writing, you need not look any further because this article will have all the answers you need. This is a list of things that might help you in your career:
- Network – As a professional Indian writer, you will soon realize the importance of people and network with them. Networking helps you be relevant in your professional sphere and might even help get you better opportunities. So, it is always helpful to be aware of the people around you, attend more seminars, workshops and even learn from the people in your professional sphere.
- Read as much as you can – As a content writer, you have to find ways to convey your message in a hundred different ways. For that, you should read for breakfast, lunch, dinner, and even for midnight snacks if the three meals during the day aren’t enough. This will help you find words and phrases to say what you have to the best of your abilities.
- Type faster – When you write for money, your time is your most important resource, and you cannot afford to waste it. To get the most out of your time, you should always learn to type faster and faster. Many websites on the internet can help you improve your typing speed and get more done in a bit of time.
- Research well – Nothing can beat a well-researched piece. There are many pages on the internet with baseless information and inaccurate facts, and they do not help anyone. By writing well-researched articles, you do not only stand out, but you also get to the small pool of relevant content on the internet.
- Keep honing your skills – You cannot progress if you are unwilling to change and improve constantly. To be a great content writer in India, you will have to hone your skills even if you think you are at your best.
We hope that some of these tips will help you progress in your career. Even if you follow these tips religiously, you have to do it consistently and wait for the results patiently. But more important than anything, you must not lose hope and always keep up the efforts!
August 14, 2021