Author: Alishah Rouf

Content writing is often confused with Copywriting, but you will realise the vast difference between the two after understanding these terms. For copywriting, it isn’t just about marketing; it’s an art and a science that takes a multi-dimensional approach to the content you create. If you want readers to take action, you must write copy that makes them feel like they’re part of the target audience.

How will the interest of the viewers be piqued? What compelled them to come?  What are the chances that they want an answer to their question?

Before you begin copywriting, you need to identify these main points that you want to make to construct a good copy. You must have a deep understanding of your target audience to define these points. The key to success is finding out why customers make their decisions and then using that information to persuade them to make the choices you want them to make.

In short, as a copywriter, your aim should be to control the reader’s actions, luring them to buy, subscribe or sign up for your content.

So, how can you do this? There is a variety of copywriting ways that focuses on different areas of marketing. They are-

• Direct subscription mails
• Digital Advertising
• Newspaper or Print Promoting
• Billboard, Brochure and Pamphlet Advertisements
• Social Media content posting

Important Part of Copywriting

Your article’s title (or headline) is by far the most crucial element. The title of your article is the first thing a customer sees when they decide to read it. This is also the period when they choose whether or not they find your work fascinating. The reader decides whether or not your piece is worth a read based on the title alone in a split moment; for this reason, it’s that critical that the title captivates the reader’s interest and entices them to continue reading.

So, how can you highlight your article from the start?

• Use a catchy name for the title
• Specificity is key
• Create a buzz
• Suggest the content’s relevance

How Can I Be A Good Copywriter?

If you want to write appealing copy, you need a solid foundation. In the example of a product description, several essential elements must be included to be effective.

• You must fully understand the product
• Determine the audience you want to reach
• Make a list of the most important aspects and advantages
• Evaluate the most popular features of your product

To produce compelling copy, you need the above information. Create a document that you can refer back to in the future. Your product’s style and tone will be affected by this information.

You’ll need to devote time and effort to learning copywriting skills if you want to become an effective and lucrative copywriter. Copywriting courses are an excellent investment since they provide the comprehensive training you need for a successful profession.

As a writer, the first rule to writing is to create unique content. Your report will only be appreciated if the effort put in is solely yours. Content copied from elsewhere will not only reduce your stand as a writer but also reduce the chances of your work ranking higher on search engines. This is why your work must be 100% plagiarism-free.

But, how can you know if the text is copied from somewhere? This is where plagiarism checking tools come in handy, thus saving precious time. You can get accurate results in less than a minute using plagiarism checking tools. You can understand the originality percentage of your work by using these specially designed checking tools.

If you are on the lookout for such a mechanism, here are the top 5 plagiarism checking tools for your content.

1. Grammarly

Available in free and premium modes, the Grammarly checker not only identifies errors in your vocabulary and grammar but also signals intended plagiarism, proving it with cited sites. Grammarly is so popular and used by thousands across because of the accurate identification of plagiarized sentences and discount coupons provided to students.

2. SmallSEOTools

Known as the best free plagiarism checking software, SmallSEOTools not only proofreads your uploaded text in no time, but also checks for other issues that are significantly profound in your work. It will highlight any sentence or text that is found to be copied and compare it to the original text. No wonder students and content writers trust SmallSEOTools wholeheartedly.

3. DupliChecker

From its name itself, you can understand that this plagiarism software checks for duplicate content. You can use this tool for deep internet scanning to know the duplicated sentences or paragraphs. The best part about this is that there is no restriction on the type of file upload. You can rely on DupliChecker for any minor content checking.

4. Quetext

If you come across any university student and ask them their top plagiarism checking tools, Quetext will always be on their list. Quetext resolves grammatical issues along with identifying cited plagiarism. Working at a super speed, Quetext therefore notes potential plagiarised work in colours in a minute.

5. Copyscape

Although Copyscape does not work as a free version, it is another great software that you can uncountably use to detect plagiarism in any work, intended or accidental. If you update your blogs or websites regularly, Copyscape can help in maintaining its spotless plagiarism-free surface.

I have mentioned above the top 5 efficient and popularly used plagiarism checking tools, therefore, you must check them out.

It goes without saying that content writing and reading walk hand in hand. Above all, when involved in the art of content writing, we often ignore some features that are quite a shame. An example of these features is the habit of reading. Content analysts and specialists strongly recommend the upcoming generation of writers to read as extensively as they can. You can read in any form and genre. There are no limits to reading.

As a content writer, you must encourage yourself to read to inculcate new vocabulary, creation of catchy headlines and understanding of grammar to help in smooth writing. To administer as a content writer, gather creative ideas quickly, and understand the rules to plagiarism-free content writing, reading content writing books is a must.

To give that kickstart to your content writing journey, you can start by reading the following books.

1. Everybody Writes

Because in this content-driven society, everyone is a writer, Everybody Writes is a must-have guide to recruiting and keeping clients through exceptional online communication.

In Everybody Writes, Ann Handley, a top marketing expert, provides actionable tips on creating, producing, and publishing high-quality content that gets results. Ann scrutinises the concept and offers a practical technique to creating fascinating and knowledgeable material.

2. Successful Self-Publishing

This is a fantastic resource for anyone who wants to learn more about self-publishing. Joanna Penn’s content writing book, which focuses on self-publishing, is an excellent resource for writers who wish to learn more about the process.

This book contains a lot of personal information from the author, making it easier for the readers to grasp the facts. This book extols the virtues of self-publishing as a means of achieving.

3. Word Work- Surviving and Thriving as a Writer

This book focuses more on how to build a successful and steady profession as a content writer and how to avoid common pitfalls.

Helping writers overcome writer’s block can be done through anecdotes from renowned authors, theories, and practical activities. For example, the importance of relationships, the importance of time management, and how to deal with both rejection and success are all covered in this course. Whether you are just starting out or are a seasoned content writer, you can benefit from this sensible guidance.

4. Hooked

“How to Build Habit-Forming Products” is the tagline for Hooked. Step-by-step instructions are included in the guide. When it comes to creating habit-forming products, content writers play an essential role. Our writing helps consumers fall in love with a product in the first place and enjoy using it repeatedly.

Understanding product concepts and the role of content creation in it is made possible by reading this book. You don’t want your content to be out of sync with your client’s brand.

5. The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

If you write for businesses regularly, I highly recommend you look at The Content Code for some solid guidance. Hundred practical tactics and ideas for writing inspirational content are provided in this book written by best-selling business writer Mark Schaefer. It also discusses the delivery of content and the use of content to communicate a brand’s message.