Author: Sanjlina Veronica Dubey

There are new difficulties and victories every year. There are constantly new trends and technology that content marketers need to stay up with in order to keep developing. From artificial intelligence (AI) to search engine optimisation (SEO) to interactive content, the previous year has seen several technological advances that need new skills to acquire.

This year’s inbound content writing trends are well-established at this point, with the first half of 2022 now behind us. Here are some of the most important content writing trends to keep an eye on.

Make use of the best practices for SEO content writing

 

Nowadays, it is essential to have a well-thought-out content strategy. The best content writing practices must be employed even after planning and further editing. Writing for search engines is probably the most useful tip we can give you. When it comes to SEO writing, you’re creating content that appeals to both search engines and human readers. Your content can be a perfect blend of user-friendly and search engine-friendly if you follow these guidelines.

Emphasis on the value

With marketing content, there is a lot of focus on offering actual value rather than simply increasing sales. Customers are more critical than ever before, which means messages must be crystal clear, authentic, and well-written in order to be received.

Instead of concentrating on how they can make a sale, marketers should concentrate on what problems they can solve. Brands that show genuine concern for their customers’ well-being are more likely to win the trust of their customers.

Personalise the content

There is no longer a place for generic content. Personalisation has a significant impact on a wide range of content types. For instance, an average open rate of 5.9 percent and a 0.2 percent increase in clicks are achieved when the message and subject line of the email is personalised. Eighty-five percent of customers made purchases as a result of personalised homepage promotions. According to our research, 79% of customers will only click on a deal if it is personalised for them. Eighty-seven percent of people polled said that personalised content has a positive impact on their perception of a brand.

Writing a screenplay for a video

People are spending more time on their mobile devices and connecting with videos than ever before. 27.2 percent of internet viewers watch more than 10 hours of video every week, according to recent research. The use of video content in place of static content, such as blog posts and social network photographs, is on the rise.

The creation of video scripts that may be utilised in conjunction with a company’s existing marketing and promotions has become a common practice among content developers.

Look no further if you’re searching for the best off-page SEO tactics. You may find the four most important off-page SEO trends in this article. Off-page SEO can help your website become more well-known on the internet, which in turn can increase your online visibility. To be found online, you must use on-page optimization approaches. Off-page SEO tactics, on the other hand, can help your website rank higher on search engine results pages.

Creating backlinks

Off-site SEO relies heavily on backlink building, which is a critical component for any site aiming for the top of the search engine results page. The number one ranking criterion used by Google to determine your site’s position is the number of backlinks. If a site has more backlinks than another, Google is more likely to rank it higher. The quality of the link is also taken into consideration by Google; for example, the higher the domain authority of a site that links to you, the more effective the link is. The relevance of a link to your domain is taken into account by Google’s algorithm, though.

Build a social media presence

Social media interaction is a powerful Off-page SEO approach that should not be overlooked. If you would like to make your brand, website, or blog popular, you should interact with people on a variety of social media channels. Your social media presence will aid in the growth of your company as well as the acquisition of more backlinks.

 Post on public forums

As part of off-page SEO, forums are an excellent location to advertise your website. One may find a wealth of information and legitimate answers to queries on Quora, Yahoo Answers, Reddit, and eHow. Forums are a terrific place to meet people and discuss things that interest you with others.

Post videos

Make your videos viral by submitting them to video submission websites that are widely used. Create a title, a description, tags, and reference links that are appropriate. Because all video upload websites have a high Page Rank, it is one of the most common methods of obtaining high-quality backlinks.

 

I think we’ve all at one point wondered when we’ll go viral. As content marketers, we’re all striving to achieve this goal. What company doesn’t want to see their content shared and enjoyed by thousands of people?

The good news is that achieving “viral status” is completely doable. To generate content that goes viral, you don’t have to be an expert in content marketing, but you also don’t have to leave it entirely up to chance. You only need to understand the mechanics of viral content.

It’s important to know what makes content shareable and apply that information to your marketing campaigns.

In this article, I will be sharing some tips that will help you go viral.

1. Make sure your contents are interactive and have a personal touch to it

Providing the viewer with an engaging, immersive, and personalised experience is one of the most reliable methods to produce contagious content and stand out from the crowd. A simple list or how-to post isn’t enough these days. You want to make your content dynamic and unique since users, especially millennials, are bombarded with content clamouring for a second of their attention.

2. Make your headline catchy

People first read the title and then decide whether they are interested in your content or not. When writing a headline, include actionable and detailed information. Use a figure in your headline, for example, or tell your readers what they will get after reading your content.

3. Make use of attractive pictures and videos to catch their attention

The time it takes for a visitor to decide whether or not they want to stay on your site or move on is often measured in milliseconds. Apart from using the right colour scheme and font combination to convey your message, which may account for as much as 60% of your site’s approval rating, it’s also critical to break up text-heavy content with photos, infographics, and video clips.

4. Keep it short

Long-form content has less of a chance of going viral than short, focused content. Blogs are the same. Text structure should be short and crisp unless you’re trying to build an ultimate guide full of infographics. To keep your readers’ interest, organise your text into manageable chunks with the use of subheadings, bullet points, and graphics.

5. Know Your audience

You will not be able to grow an audience without first establishing your brand and determining the type of followers you wish to draw. Choose a specific area of knowledge, such as an industry expert, a social media guru, or a brand influencer, to focus your efforts.

 

“Hmmmm….niche…can I…not have one?” Well nope. You most definitely do need one. This is that one dreadful we all want to avoid but is the most important step in the process. You might be a person who loves variety and has too many interests to choose from but your audience would like only one from you. They might not have the same set of interests as you, that’s when having one niche makes it easier for your audience to take interest in you.

“Okay I understand that but how do I choose one?” Let me show you how you can select the best niche for yourself in 5 easy steps.

1. Take a moment to consider your thoughts and interests

The first thing you have to do is to stop thinking about money or attracting a large number of visitors. It’s time to let go of the stress and relax in your favourite chair with some coloured pens nearby. You’re going to ponder the things you’re most enthusiastic about. What’s your passion? Do you have a specialisation in something because you appreciate it so much?

 

Whatever comes to mind, don’t be afraid to write it down, even if it’s a passion you’ve already given up on the idea of making money from. You never know when a great idea will come to you from the pages of a piece of paper.

2. Narrow it down

Now that you’ve chosen, you may even select a niche and then select a sub-niche within that niche. A profitable business is built on solving problems that make people feel something. Is it possible that your product or service may provide a solution to their issues? How many of your competitors can you effectively oust with the help of your market niche?

See what difficulties you can uncover by talking to people in your existing market or anyone who matches your potential client profile. People in your target market can be a valuable source of information, and these effective communication skills can help you develop a structure for asking questions that discover pain problems.

3. Determine whether or not there is a market for your specific niche

Yes, I did tell you to forget about money but only for a while. Cause you’re going to have to pay your bills so having a flair for a specific field is not enough.

It’s also important to make sure there’s a market for what you’re doing; otherwise, you’ll only be making a hobby out of it. Keyword research is a good approach to get a sense of the market. For this, the Google Keyword Planner is an excellent resource. When you type in a few keywords that are relevant to your industry, observe what other words and phrases come up. Use competition level, monthly search volume, and suggested bid to narrow down the results.

4. What is it about you that makes you better than your competitors?

You must do this in order to find your speciality online and then excel in your chosen field. You need a unique selling proposition (USP) in order to grab attention and attract enthusiastic guests to your online niche (unique selling point). This is what sets you apart from your rivals and sets you apart from the pack. Make a list of all the ways you may contribute to this market.

Here, you can use your passion, talent or knowledge in combination with all the competitive analysis you’ve done thus far. The best way to stand out from the crowd is to come up with a new version or alternative to what your competitors are doing poorly at – such as product demonstration, lack of personalization, or outdated designs.

5. Try out your thought

You’re good to go now! You should test out your niche idea online before launching it for real. Dip your toe in the water and see if you get any bites online. You can achieve this by setting up a website or online store where customers can order your goods or service in advance. Your idea’s interest level will give you an indication of how far you should go next.

Your niche may not operate this way, or you may not receive any pre-orders. That’s fine! It’s best to start small and keep an eye on how your niche is performing online.

Trying to pick out the best freelance writing speciality for you is a common problem.

If you want to work as a freelance writer, you need to find a field in which you can make a good living while also developing your writing skills.

In this blog, we’ll go over the many writing niches available to freelancers. And give you some advice on how to choose the best one for your needs. Let me give you a cautionary tale before we begin: Don’t get hung up on finding your ideal freelancing niche. That’s a great method to avoid getting started on a project.

1. Food

 

You can make money writing about your passion for food and wine! However, it isn’t always an easy industry to enter. It’s an evergreen niche that is loved by people around the world.

Recipe developer, a copywriter for a wine website, and a ghostwriter for a cookbook are some of the options available in the food industry.

2. Case studies

Case studies are very profitable as a freelance writing niche because they are powerful social proof that helps companies make more sales. Which in turn makes them more likely to hire you to write them for them. If you’re not acquainted with case studies, they’re basically testimonials. But they also tell a story about how the customer changed for the better instead of just writing a few words about it.

3. Travel

 

Millennials and young retirees who want to complete their bucket list before it’s too late are being targeted by the travel industry. This happens because of their desire to spend money on once in a lifetime events. Travel stories that most people have never heard of must be found by a talented storyteller. To be a successful travel writer, you need to have travelled to a variety of exotic locales. You also need to have firsthand experience with the topics you’ll be writing about.

4. Video scriptwriting

Video marketing is becoming more and more popular with more and more businesses that sell goods or services over the web. When it comes to marketing, video is taking over. If you want to be ahead of the game, you can offer businesses video script writing.

Facebook, Pinterest, and Instagram are all adding videos to their profiles to follow this new trend, and businesses are paying attention.

5. Social media writing

Among businesses who use Instagram, it’s one of the most popular.

When you apply for a job, one of the best skills you can show off is that you know how to use Instagram! A writing niche is a specific type of work that you do. Whether you write for Facebook, Tik Tok, Instagram, or Twitter, having this as a writing skill will help you get clients right away. If a business owner doesn’t have a lot of time to be on social media, they often hire a freelancer to do this for them.

Manually screening each article submission for plagiarism might take a significant amount of time if you manage a blog or website. A few typos or grammatical errors here and there may seem inconsequential, but they can have a far greater impact on your reputation as a writer, or the reputation of your blog as a whole than you realise. And that’s the case if you want your blog to just remain visible.

As a business owner, you should already know that copying material is a waste of time if you want to attract more customers to your website. It’s not only unwelcome, it’s also illegal. It’s easy to prevent plagiarism if you are the sole author of your website, but if you have numerous authors or contributors, it can be a challenge.

Here’s a list of the top plagiarism checker tools

1. Grammarly

In addition to grammar, spelling, and plagiarism checking, Grammarly is a comprehensive online tool. Grammarly is a popular tool for bloggers and content writers. You can see if your work is plagiarized. As a content creator, you can also use it to alter your work to make it unique. For university students who are concerned about quoting too much from other sources, this function is very intriguing.

2. Plagiarisma

Everything from Windows to Android to BlackBerry is supported. Your articles, research papers, coursework or dissertations can be flagged for copyright violations by this software. 190+ languages are supported by this programme. There are three ways to check your text: via URL, online, or uploading it to a server. Plagiarism checks are time-limited, though.

3. Pro Writing Aid

For writers who need to check their content for plagiarism fast but are on a low budget, this multifunctional application is a wonderful option. It’s possible to utilise this copyright checker while using popular tools like Scrivener to scan your content. Simply submitting an article, essay, or document to your profile is another option.

You can use ProWritingAid editing software on both Windows and Mac, via a web browser. Microsoft Word, Google Docs and Scrivener are all supported by this application.

4. Plag Scan

For educational institutions, PlagScan is a plagiarism-detection tool. With more than 1,500,000 single users, as well as more than 1,500 organisations including the Austrian Ministry of Education and Auburn University, the firm has grown tremendously since it was founded in 2009 by Markus Goldbach and Johannes Knabe. For plagiarism detection, PlagScan analyses a document’s content to other documents on the web, journals, and the tool’s internal repository. The software performs plagiarism checks on up to a million documents each year.

5. Viper

There are simply three simple steps required for Viper to check your text for plagiarism and generate a comprehensive report. Submission of a document to be examined for plagiarism across 10 billion sites using the Viper web programme is required. In order for Viper to perform its magic, it monitors the web for articles, journals, and more. You’ll get a detailed plagiarism report that shows exactly where your work has been compared to other sources.