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  • Top 5 Reasons You Should Rope in a Content Writer for Your Company

    Top 5 Reasons You Should Rope in a Content Writer for Your Company

    While many businesses are on the point of hiring a content writer, many of them are still unconvinced about it.

    Yes, it does seem like an additional expense for the company, but when you look at it from a larger perspective, it’s more like an investment.

    Hire Content Writer – Enjoy the Difference

    Content writing is an art, and only professionals can do justice to the job. Each business is unique, and so are its requirements. This is where the expertise of a professional content writer is required to speak about your business in the most effective way possible.

    Here are the Top 5 Reasons Why You Should Not Underestimate Hiring Content Writer

    You’ll Save Time 

    Writing content can take a lot of time and effort. It isn’t easy sitting down and writing something out. If you have other things on your mind, it will be hard to give the proper time and attention needed to write quality content. A professional writer can handle this task, saving you time and stress that could be better spent elsewhere.

    You’ll Get Fresh Ideas

    A professional writer will bring new ideas to the table that can help increase engagement and promote your brand effectively. These people are trained in crafting messages that will resonate with your audience. In addition, they’ll likely come up with content strategies you might not have thought of before.

    You’ll Reach New Audiences

    Content writers are some of the best people for reaching new audiences since they know how to write compelling messages that will drive engagement with your brand. They can also help build up an organic audience on social media by sharing relevant articles or posts on sites.

    They’re Quite Cost-Effective

    Freelance writers are much cheaper than full-time employees and will only charge you for their work. However, full-time employees often charge more, and you will have to pay them even if there isn’t enough work.

    You Get Only the Best Content

    Hiring content writers ensure uncompromisingly quality-based content. As they have years of experience in the field, they’ll put their best to make your money worth the content.

    To Sum-Up

    Writing content is not just about putting words together and forming sentences out of it. But it is about creating something meaningful and beautiful out of those words. It is certainly not an easy job to do.

    Content writing is one of the most sought-after professions today. If you are running a company, you must have a website that talks about your services and products. If not, you must get a website soon enough. In either case, you will need a good content writer to write all content for your website.

  • How To Become A Successful Social Media Manager

    How To Become A Successful Social Media Manager

    Being a social media manager is a multidimensional job: one minute you’re a data analyst, the next you’re a community moderator, and you’re an inventor and entrepreneur. So whether you’re a freelancer seeking your next big client or a job seeker looking for a new opportunity, here are some strategies you can use right now to advance in social media management.

    1. Know Your Channels

    If you don’t have experience programming content for the most prominent social media networks, you won’t be able to secure a job or an interview. Of course, being familiar with Facebook and Twitter is a fantastic place to start, but depending on your talents and client list, consider spending some time learning about other platforms such as StumbleUpon, Pinterest, and YouTube. In addition, keep up with channels that are gaining traction, such as video hub Vine, eCommerce site Wanelo, and slide hosting service SlideShare.

    2. Beef Up Your Graphic Design Skills

    You don’t have master Photoshop , but having a good eye for design will set you out from the crowd. Social media is flooded with content, and the postings with well-crafted photographs stand out. In addition, graphic design talents are transferable to many aspects of marketing.

    3. Make an Infographic to Show ROI

    One of the most difficult aspects you need to be expecting while doing social media management is demonstrating to clients and potential employers that your efforts yield concrete results. Put all of the data from your most successful campaigns in one place.

    Then, utilise your finely refined graphic design expertise (or hire a designer) to create an eye-catching infographic that you can send to potential employers and hand out at conferences to advertise yourself. The advantages are numerous: not only will an infographic back up your statements with statistics, but it will also demonstrate your ability to communicate visually.

    4. Showcase Your Ability to Handle Tough Situations

    Responding promptly and tastefully to online disasters demonstrates not only your competence as a social media manager but also your ability to remain calm in the face of chaos—a skill required for any media position.

    5. Get Some Testimonials

    Can you recall a moment when you received positive feedback following a successful social media campaign? A few affirmative comments from others, whether a coworker, client or former employer, can go a long way. Post these on your website or LinkedIn to give your hard work some real-world credibility.

    6. Target Your Next Goal

    The method you use now will differ based on the position you seek. If you want to be a social media manager at a particular organisation, you should maintain honing your talents as a jack of all trades. However, if your long-term goal is to get a C-level position or start your own business, now is a perfect moment to establish a social media consulting firm. Improve your sales skills to expand your client base and keep up with the big players in your chosen profession.

  • Stationeries – The Weakness of Every Content Writer

    Stationeries – The Weakness of Every Content Writer

    The world has moved from typewriters to laptops. But content writers have a special inclination towards stationeries. No matter how long they work on their smartphones and laptops, yet the satisfaction of noting down something on a lavish diary using one’s favourite pen is unmatchable. We have met so many professional content writers who confessed that they could never have enough stationery. The biggest question in their life is, “How much is too much?”

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    If you are a freelance content writer and are planning to hoard some stationery items in your kitty, then this blog can be a value-bomb for you. We have come up with an elaborate list of stationeries, which you can add to your collections and deck up your workspace. So, let’s start!

    Top 8 stationery items you should get yourself today!

    • Top-notch quality pens: If you are a stationery lover, you must be having a lot of pens. Professional content writers require pens on multiple occasions – jotting down important points while talking to clients, creating content strategies, charting out rough outlines and so on. Get yourself at least 5 to 10 high-quality pens that last long, as well as look good in your pen stand. You can experiment with black, red, blue or green ink. You will feel confident and happy while using them, and your creativity will easily flow out on paper.

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    • To-do list notepads: Freelance content writers handle all the tasks single-handedly – research, content creation, self-branding, marketing, attending client calls, managing deadlines, handling finances and so on. It is, therefore, necessary that every day you prepare your to-do list so that you never miss out on something important. Get yourself multiple to-do list notepads. You can jot down all the tasks for the day and keep ticking them off one by one as you complete the tasks.

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    • Spiral notebooks: Being a content writer, you are required to plan and strategise yours as well as your clients’ content. You may have to prepare for live sessions for social media platforms as well. Thus, you will be writing a lot of things every now and then. It is, therefore, better to have a few lavish spiral notebooks. There are so many pretty spiral notebooks available out there. Get yourself the ones that grab your attention and meet your requirements.

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    • Binder clips: Binder clips can be your saviour if you are fond of adding mementoes or artwork to your spiral notebooks. These clips will help you keep the pages of your notebook flat open as you go on to write your thoughts and ideas. Binder clips also allow you to organise your notebooks in different parts.

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    • Highlighter: Neon highlighters look so pretty when you use them to highlight anything specific. Whether you want to focus on some points or keep reminding yourself about your upcoming tasks, these highlights work wonders. Get yourself a few in different vibrant colours such as yellow, orange, purple, green etc.

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    • Washi tapes: You can brighten up your daily work on your notebook with decorative washi tapes. They help you mark significant pages in the notebook, separate different note sections as well as add some embellishments to your monotonous workbook. These tapes come in different colours- simple ones as well as vibrant florals.

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    • Sticky notes: Do you forget things often? Get yourself a handful of sticky notes, then. You can note down all the important things on these sticky notes and attach them to your bulletin board. Need to make a call at 5 pm sharp? Write that down on a sticky note.

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    • Pen stand: Now that you have got yourself multiple pens, you will need a pen stand to keep them organised. When you have so many pens, keeping them in one place is a real struggle. Also, your study table looks cluttered and messy. When you have a pen stand, you will never lose your favourite pens again.

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    Wrapping Up

    Content writers across the world accept that stationeries are their biggest weakness. The flipping of notebooks, the fragrance of new stationeries, and the clinking of new stationeries always keep content writers motivated. Get yourself all of these stationery items and flaunt your collection to fellow writers.

  • Why content marketing is an integral part of your business?

    Why content marketing is an integral part of your business?

    The most successful digital marketing efforts have content marketing at their base. Content marketing used to be a means to differentiate yourself from your competitors, but it has now grown into an ultimate need for any modern brand. It truly is the glue that holds all of your company’s assets together, leading to increased revenue.

    To help you understand the significance of content marketing, here is a list of the top benefits it may bring to your business:

    Build Trust and Improve Brand Reputation

    In today’s competitive digital environment, companies must work hard to earn the trust of their leads and customers. It is easier to develop trust with the target audience if the content is interesting, informative, and valuable. Customers get a picture of your company through web content. They are more likely to align with your Brand if they enjoy how you express yourself.

    Improve SEO efforts

    SEO plays a crucial role in increasing a company’s online visibility, and content creation is the most successful SEO approach. More content on the site increases the Brand’s chances of ranking for more keywords. Furthermore, strong content can help you develop backlinks to your site because other sites will want to connect to yours to share what you have to say, which will help you increase your organic audience even more.

    A cost-effective way to bring in new clients

    Lead generation is critical for small businesses that rely on consistent visitors to expand their brand and increase revenue. Content marketing is not only effective for lead generation, but it is also inexpensive. Though less immediate, articles that rank for relevant keyword phrases can bring new clients for months or years.

    Showcase the Brand’s expertise

    Consumers want to know that they are dealing with industry experts who understand the business’s ins and outs. Content marketing enables your company to showcase its competence in a specific subject. Every time you write, you show leads and consumers how much you understand the sector and the difficulties they encounter.

    Influence Conversion

    The goal of every marketing strategy is to bring in new customers to boost sales. Content marketing boosts conversions by allowing you to communicate with and educate your consumers. The CTA tells the reader what they can do next to improve your content for conversions. It takes them gently but clearly to the next step in the conversion process.

    Social Media Engagement

    All of the great advantages provided by social media are based on high-quality and relevant information. As a platform, social media provides direct access to customers that no other marketing medium can match. Your marketing team may build a genuine relationship with your client base through posts, comments, and engagement.

    Easy to analyze

    A marketer probably spends a lot of time trapped in a bind, debating what works and what doesn’t for the company. With a successful content marketing plan, you can easily track and analyze your statistics, allowing you to immediately determine what is and what is not working for your audience.

    While there will always be techniques that produce quick results, content marketing sets your company for long-term success. High-quality content marketing improves customer awareness, generates leads, and boosts conversions.

     

  • How to get paid for Content Writing

    How to get paid for Content Writing

    Writers write for several reasons. Some want to be famous; some have a personal story to tell, and others need to get something off their hearts and thoughts. Some seek riches through their writing. Everyone is motivated by one or more of these forces. And a small handful wished to earn money from their writing, which is a natural result of the preceding. They want to make their hobby of writing into their career and earn from writing. While writing is a wonderful hobby, it may be a challenging career to earn a living from. Besides, you must be an exceptional writer to earn a livelihood from it. Instead of going for “full-time author” right away, choose a career or work as a writer in other ways. This is referred to as commercial writing.

    The following is a list of different positions for a commercial writer:

    • Blog Writing

    Starting a blog for your brand or business can be beneficial. It’s a great way to express yourself and can help you get online visibility, connect with your audience, and earn extra money. Writing about something you’re interested in will always be more fulfilling than forcing yourself to write about something you’re not. So, start with choosing your niche. Such blogs add value to your brand and act as a platform for you to showcase your expertise on the subject, allowing you to build a loyal reader base and monetize your blog.

     

    • Literary Magazine

    Working with a literary magazine allows you to learn about the finer details of writing, as well as the art of literary criticism. The first step is to find a magazine that publishes the type of material you write and would like to be published in.  Start by writing for small journals or websites to build your portfolio. Begin to look for active opportunities on LinkedIn, Times Jobs, or Facebook gradually. Facebook Groups are also a fantastic area for literary groups to network. Finally, one word of caution:- If you submit the same piece simultaneously to multiple literary publications, you need to be prompt about withdrawing your piece from consideration if it’s accepted elsewhere.

    • Publishing House

    Publishing house is made up of many people and departments. There are editors, sub-editors, cover designers, marketing and PR team, acquisition team, etc. Depending on your skills, you could work in any of these departments at a publishing house. The official websites of these publishing houses, which include a Work with us page where they keep posting regular employment openings in their organizations, are the most excellent place to start.

    • Freelance Content Writer

    A freelance writer is an independent professional, also referred to as an independent business owner.  They often work on multiple projects at the same time and are paid separately for each one. As requested by the client, freelance writers must produce well-researched and adequately written relevant text. Understanding SEO, Blogging, Proofreading, and Copywriting are some abilities that may be helpful before plunging into the sea of freelance writing. It is essential to take on a variety of projects while you are first getting started. From lifestyle writing to social media writing and pretty much anything else you can think of. Use this experience to determine what works best for you and to find your niche.

    • Ghostwriter

    Many people have good writing skills but are uninterested in the public attention that writing might bring. If this is you, ghostwriting may be a good fit. As a ghostwriter, you would collaborate with others to assist them in the creation of writings, such as books or speeches, but you would not be publicly credited as the author. As a Ghostwriter, your pay is heavily influenced by the industry you work in and the clients you write for.

    It will take time, but you could eventually be working with big-name or brands, making a living from doing what you love – writing.