Professional Content Writers | Content Writers in India

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7 Practices that Can Help You Evolve as a Reliable Professional Content Writer!

So, you have been working as a professional content writer quite for some time now. And this enriching experience makes you believe that you have become almost an expert in this industry. But is this even true?

Okay, just have a look at your income. Does it reflect your expertise and skillsets? Go through your client testimonials and recommendations. Oh, wait! You have just a few of them. No problem! We still have some hope left. You must have brought phenomenal results for at least half of the clients you have worked for till now. Use those as proofs of your calibre. But you do not have access to the results, right?

Will you still consider yourself to be one of the best content writers in the industry?

The content writing industry is highly dynamic and requires persistent efforts on a regular basis. It is not just about writing. Rather, it includes multiple tasks at different levels, which requires your attention, knowledge, experience and expertise. You will be a successful content writer only when you can bring in true results for your clients. And this result is the culmination of a chain of tasks and activities.

This blog discusses all those steps that you need to follow if you wish to gain popularity as a reliable content writer who can deliver result-driven content every single time. Read on and delve deeper to unravel the secrets!

7 Practices You Need to Incorporate in Your Content Writing Today to Make Your Content Stand Out!

Dig deeper and get to the root of the topic

The moment you are allocated a topic, do not just grab your laptop and start typing. Decide upon the deadline so that you get ample time for quality research. And your research should not be limited to Google. You can refer to Quora, podcasts, YouTube videos, Twitter threads, Reddit, LinkedIn and even certain newsletters for elaborate research work.

P.S. Keep making notes as you consume all this data.

Get enrolled on result-oriented courses on human psychology, marketing and consumer behaviour

You can never create an impact with your content until and unless you understand your target audience as well as clients. And there’s no better way to improve in this area than joining a few good courses on marketing, human psychology and consumer behaviour. They will simply change the way you write!

Do not be a copycat!

If you wish to create a difference with your content, then you cannot keep paraphrasing from Google articles. You need to add your own inputs, ideas, values and creativity to the content if you wish to make it stand out.

Keep a tab of the results you are bringing your clients

Your job does not end after handing over the deliverables to the clients. You need to keep in touch with them and request them to share the results that your content is bringing to their website or social media platforms. Check for indicators like search engine ranking, engagement, impressions and so on. These numbers will enhance your reliability by manifolds.

Write every day for your personal brand

You are a writer by profession, and you cannot avoid writing. The more you write, the better you get at it! And when you keep writing for your personal brand, you can experience phenomenal growth in terms of brand value, lead generation and client acquisition.

Keep upskilling yourself

No content writer exists out there who can claim to know it all. From digital marketing technology to Google algorithms, from market situation to consumer behaviour, everything keeps changing. So, upskilling is absolutely necessary if you wish to establish a strong foothold in the content writing industry.

Be a ruthless editor while proofreading your content

Editing is an art that converts a content draft into a masterpiece. Keep editing ruthlessly until you get that perfect content piece that your client requires. Pay attention to the tone, grammar, structure, spelling and coherence of the content.

Wrapping up!

If you are not considering these aspects and just keep writing like a robot by using “inspiration” from Google, then you are doing a blunder! Start working on these tips today, and you will definitely witness improvement in the upcoming time.

June 17, 2022
5 self-branding strategies for budding content writers
You can be the most knowledgeable, experienced and qualified content writer ever. Yet, no one will be aware of your capabilities and approach you for work if you are not marketing yourself. Besides the competition in the content writing industry is way too intense. So, if you do not wish to miss out on some of the most excellent work opportunities, then it is a must that you start working on self-branding strategies.

Need some help? Dive deeper and get into the details!

Self-branding: What does it mean?

Self-branding also goes by the name of personal branding. If you are offering any kind of service to the mass, then you need to market yourself by using apt tactics and marketing strategies. Conveying the message of your business or brand to your target audience and letting them know that you actually exist is what we call self-branding or personal branding. The idea is to familiarise your target audience with your brand and let them know that you have solutions for their specific issues.

Why does a professional content writer need to work on self-branding?

To stay ahead of the competition. Period!

There are thousands of professional content writers – some work as full-timers with some agencies, while others offer freelance content writing services. A full-timer content writer needs to work on his personal brand so that he can pitch for better work opportunities and seek a higher salary. Similarly, a freelance content writer needs to build a robust brand strategy so that he never runs out of work. Although there are so many companies and businesses you can offer your services to, if you want a consistent flow of leads, then you must work on self-branding.

Benefits of having a full-proof brand strategy
- A personal brand helps you in developing a strong connection with your audience.
- When you have a robust personal brand, you can charge more for your clients.
- Self-branding helps in a continuous flow of work.
- Self-branding portrays you as an expert.
- Personal branding makes you easily accessible to your prospects.
- With a full-fledged self-branding strategy, you can stand out from the crowd.
5 sure-shot self-branding strategies that every content writer MUST use!
- Invest in building your personal website
In the initial phase of your content writing career, this may seem like a huge investment. But trust us when we say each penny is worth the investment, given the result that your website will fetch for you. Your website serves as the connection point between you and your prospects.
- Create an appealing e-portfolio
Apart from your website, you must also build a digital portfolio for yourself. You can share this e-portfolio whenever you pitch to a prospect. Sharing a glimpse of your recent and best works will definitely portray you as an expert, professional and experienced content writer.
- Focus on design collaterals
Most professional content writers neglect this aspect while developing self-branding strategies. If you wish to create brand awareness, then you need to work on your brand logo and email signature. You can either design these by yourself using the Canva app or hire a graphic designer for the same.
- Choose 2-3 social media platforms and start creating content
Social media platforms like LinkedIn, Twitter and Instagram are a haven for freelance content writers. Optimise your profiles across all these platforms. Use the same profile picture or image for all of them. And then go ahead with content creation. Regular content posting is perhaps one of the easiest personal branding strategies.
- Network extensively!
Reach out to fellow content writing professionals. Engage actively and share genuine comments on their posts. Connect with like-minded professionals. Attend seminars, podcasts, virtual sessions and so on. In short, show up!

Wrapping up

Personal branding can help you sky-rocket your professional life. Apt self-branding strategies can bring you exponential growth, which you have never imagined before. So, when will you start working on your personal brand?
April 22, 2022
Why is it a must to have a portfolio for every professional content writer?
Establishing yourself as a successful professional content writer in the industry requires lots of hard work, perseverance and genuine efforts. One needs to be aware of the latest trends and the norms of the content writing sector. Although a content writer does not require many resources and can create wonders if they have access to good Wi-Fi connectivity and a laptop, there are a few technicalities they need to follow. For instance, you need to have an e-portfolio handy, which displays your clients’ best of work. It is one of the most effective tools to grab the attention of your prospects.

Want to know more about the benefits of having an e-portfolio? Let’s read on!

E-portfolio: What does it mean?

An E-portfolio is all about showcasing your best work in one place to your target clients. It can include links to your published content, testimonials, achievements in the content writing industry and much more. Having an e-portfolio adds a sense of professionalism to your work. It assures the clients about your calibre and dedication.

Advantages of having an e-portfolio
- It allows you to showcase your writing abilities
An E-portfolio is the best place to flaunt your writing skills. Show off your versatility and expertise in style. The portfolio helps content writers to establish themselves as knowledgeable and experienced writers. The “Bio” and “About me” sections are great places to let the clients know about your experience, skills and achievements. You can add as much of your best work and also the appreciation you have garnered in all these years.
- A portfolio is a must for self-branding
Freelance content writers need to be extremely aggressive and persistent with self-branding. And e-portfolio further helps you strengthen the self-branding game. With a crisp and appealing virtual portfolio, you can stay ahead of other writers. It brings an added advantage to your existing marketing strategies.
- It testifies your professional approach
Having an e-portfolio testifies that you are completely professional in your approach and that you are well-versed with the norms and trends of the industry. It seems childish and unprofessional when you mail multiple documents to a potential client as they ask for previous work samples. No one likes to download multiple drafts and read through the black and white documents.

Rather, get creative with your portfolio, make it attractive enough and share a clickable link with the target clients. Make it easy for them, and your life will get easier and better in return.

Things you must include in your virtual portfolio
- Share your best work to date.
- Do not forget to add the client testimonials and appreciations.
- Feel free to share your professional and meritorious details as it helps in creating a humane relationship with the clients.
- A robust CTA or Call to Action is mandatory.
Wrapping Up

Consider your portfolio as the most effective sales tool you will ever come across. It is that long term asset that does not deteriorate with time. Rather you can keep updating it with your latest work. Build an e-portfolio today as it helps you in bagging multiple content writing projects. You can use several portfolio building platforms such as Contently, Journo portfolio, Pressfolios and so on. Build a portfolio today and increase the chances of getting hired by manifolds.
February 9, 2022
5 LinkedIn post secrets every content writer must know!
If you are a professional content writer and have not yet joined LinkedIn- the professional networking platform yet, know that you are going terribly wrong! Every seasoned content writer will swear by the benefits that LinkedIn brings to them. Freelance content writers, especially, must create a profile on LinkedIn and work hard on self-branding. If you are doing it right, then you will be getting multiple inbound leads every day just through LinkedIn. Besides, the app helps you connect with the biggies of the industry as well as like-minded professionals. In short, the app is literally the Mecca for content writers, and you must download it and start your LinkedIn journey today.

However, if you have been waiting till now because you are running out of ideas, and do not know what to post on Linkedin, then this blog can be your saviour. Scroll down to know the secrets of LinkedIn posting.

Want to create click-worthy LinkedIn posts?
- Brand storytelling
Share your professional journey with your audience. It can be about the moment you first ever thought of the company. Or, maybe you can create a post about how you managed the minimal resources to commence on your solopreneur-ship journey. Brand storytelling is the key that can open the door to thousands of followers and uncountable inbound leads. Your followers and prospects should need to know the background story behind your professional commitments. They must know how you managed everything single-handedly and come out of the difficult phase. Brand storytelling posts portray you as an expert who has first-hand experience in handling different professional obstacles.
- Value-bomb listicles
When you bring value to your audience, they come back to you again and again. By sharing bite-sized value-bombs or crisp listicles, you are portraying yourself as an authority figure who is well-versed with industry trends. Try sharing posts about tools that can make content writing easy and simple. Share tricks and tips to save time and improve productivity while creating content. Create a post on which software and apps can help content writers to stay organised.
- Rib-tickling memes
Meme marketing is the latest trend in the content industry. Try posting memes relevant to your niche. The content can be based on your pricing, industry trends, client experience, work schedule and so on. Note that it has to be funny and simple enough so that your audience find it amusing in one go. No one likes to scratch their head to understand the meaning of a meme.
- Latest industry news
Being a professional content writer, you must keep yourself updated about the latest industry trends. As soon as you come to know about a new app or a new project, or maybe a brand, share your opinion about the same with your audience. Be the first to share your experience and add your point of view to bring in the element of uniqueness.
- Failure stories
“Failures are the stepping stone to success,” and you must reveal the epic failures you have experienced in your professional sojourn. Create posts on how you learnt from those failures. Share how those mistakes shaped your decision-making.

In a Nutshell

Make the most out of your LinkedIn profile by sharing click-worthy posts on the app. And make sure you are regular with LinkedIn posting. The LinkedIn algorithm is hungry for regularity. Try these post ideas next time, and you are surely going to stir up your target audience with these.
February 2, 2022
Download These 6 Apps Today to Notch Up Your Copywriting Skills!
Copywriting is all about persuading your audience by sending out the right message. The purpose of copywriting is to bring in sales and improve ROI. For writing an impactful copy that actually garners lots of attention, you need to understand the psychology of the audience. Besides, you will have to use the right vocabulary and play with words to create the much-needed impression on your audiences’ minds.

If you find copywriting to be an overwhelming task, then this blog is tailor-made for you. We have talked to various freelance copywriters and tried to understand their pain-point. This blog will cover all the issues that you generally face by suggesting 5 amazing apps for copywriting. Without much ado, let us get to the point!

Top 6 apps that can help you with copywriting
- Copywritely
This is basically an SEO content analyser. However, you can use the app to detect different issues in your write up. The app helps you to rewrite sentences in a flawless manner. The main aim of the app is to keep your copy grammatical-error-free. Also, it lets you keep a tab on the words of the copy. You need to simply drop your copy in the word counter section of the app. It will help you keep your copy brief, crisp and precise.
- Cliché Finder
It is next to impossible to avoid using cliché words while copywriting. Whether you are a seasoned content writer or an amateur, you must have committed the mistake of using cliché words in your copy at least once in life. This app can help you avoid the situation. The app simply highlights the expressions which look stale and have been used more than necessary. You can then edit the copy and replace the cliché words and phrases.
- Unsuck It
Copywriting is meant for the audience. Your content needs to make sense to the reader. No one has enough time to open up his dictionary and decode the meaning of a word which he does not understand in your copy. So, you need to keep it simple yet exciting. Unsuck It is the ideal app that will help you in avoiding business jargon. This app lets you use the simplest yet engaging words which your audience can understand easily.
- The Most Dangerous Writing App
Are you someone who starts with the copy just two hours before the deadline? Then this app is simply made for you, my dear! The app comes with a 5-minutes time frame, during which you need to keep writing continuously. You cannot stop for more than ten seconds. In case you stop, you will lose all that you have written till now. The purpose of this app is to get your creative juice flowing under sheer pressure.
- Readable
As the name suggests, the app helps in grading the level of readability for your copy. We all know that a copy should be highly skimmable and readable. The reader should not feel stuck while navigating through your content. Readable helps you write the exactly same type of copy.

Apart from this, the app also helps you identify your grammatical and spelling mistakes. The app also offers significant details such as text quality and keyword density, the tonality of the content etc.
- Words to Use
Looking for a better, catchy word for your copy? Try this thesaurus app now. With the help of this effective app, you can think of alternative words while you are writing the copy. Professional copywriters across the world are insanely in love with this app. Besides, you can download and use this app easily without having to pay any charges or fees.

Wrapping Up

To be able to convey and deliver the apt message to the target audience is the sole responsibility of a freelance copywriter. Download these apps today to enhance your copywriting skills and impress your clients with killer copies that actually result in improved sales and ROI.
January 13, 2022
Top 5 gadgets every content writer should invest in

Writing is no more restricted to pen and paper. Nowadays, professional writers love to flaunt their stylish tools and devices that they use to make the most out of the valuable time. It is true that writing in itself is a skill or talent. But when a content writer uses certain gadgets and devices, they can easily improve their writing. Such gadgets are used generally to improve the overall experience of writing. If you are a professional content writer, and want to amp up your writing to the next level, go through this blog for some insider details.

Tools that can help you enhance your content writing experience

Noise cancellation headphone: Content writing is a highly disciplined job and you need to focus on whatever you are writing and researching. Whether you work in a content writing agency, a company or are a freelance content writer, you need a peaceful ambience to be able to concentrate on your work. If the surroundings are way too noisy and chaotic, it is advisable that you get yourself a premium noise cancellation headphone. You can than play your favourite music while typing out the content. This will prevent the unnecessary noises hindering your work flow.

Laptop: We cannot emphasise upon the importance of having a high-quality laptop. Get yourself a premium laptop so that you can carry on with your research and typing work conveniently. Being a professional content writer, you need to meet deadlines and also not compromise upon the quality of work. Having a high-end laptop help you to use different heavy-duty software which further enhance the quality of your work.

Visual analog time management tool: Follow the Pomodoro technique and be at your productive best while writing content. Having a visual analog time managing tool can help you use the Pomodoro technique effectively. Set it for about 25 minutes and devote that time with utmost focus on writing. These are available in attractive colours and shapes. Choose one for yourself as per your study table or office desk décor.

Laptop bag with TSA lock and USB charging port: Being a freelance content writer means that you are not restricted to the boring 9 to 5 work routine. Also, you can work while you travel as well. But this requires you to keep your laptop charged all the time. So, investing in a high-tech laptop backpack which comes with USB charging port can be a smart move indeed. You can also use its compartments for carrying your set of pens, notebooks, headphone and so on.

USB microphone for laptop: A content writer needs to attend multiple virtual meets with their clients. So, you can use speech recognition technology to dictate whatever you wish to get typed. So, having a good microphone is the need of the hour. Get yourself a USB microphone and communicate flawlessly without any technical issues.

Wrapping Up

Now that you know about the top 5 tools that will make your content writing experience smooth and enjoyable, make sure you invest in them. You can either order them online or buy from any local store. But remember that these are mostly one-time purchases. So, invest in only high-quality gadgets and devices.

November 21, 2021