Professional Content Writers | Content Writers in India

Tag: content writing

Is it Worth Enrolling in Freelance Content Writing Masterclasses and Bootcamps Offered by Content Coaches?
Content writing is no longer a boring desk job. The work has been glamourised, and the credit goes entirely to the freelance content writers. The job is indeed quite fun. You get to write in your niche and can explore so much about what you love. This ensures that you are in love with your work. And those lucky writers, who have been quick to test the waters, have made it really BIG in the content writing industry.

Right from networking to self-branding, they ace at everything they do. Some of these freelance content writers are doing really good for themselves, buying properties, changing their lifestyles and so on. They even claim that they are making as much as 6-figure earnings in a year (in USD!).

Well, the majority of the freelancers, however, are not able to reach these heights. And hence they start disbelieving themselves. They resort to various courses and programs to improve their skills. One such trend is that of bootcamps and masterclasses offered by well-established content writers.

What are freelancing bootcamps or masterclasses?

Just like you opt for any online course to learn something new, bootcamps offered by renowned freelance content writers serve the same purpose. They share their experiences and knowledge that they have learned the hard way. If you do not wish to waste your time on the trial-and-error method, then you should definitely invest in such freelance masterclasses.

Such classes generally walk you through the intricacies of freelancing. The coaches will teach you everything, ranging from invoicing to self-branding, from networking to building an entire content writing business set up. As a professional, you must, first of all, accept the fact that learning never stops and that you should keep learning in order to stay ahead of others in the competition. So, joining these virtual bootcamps can definitely boost your abilities as well as your confidence.

How to choose the best freelancing bootcamp as a content writer?
- Before paying a coach to join their masterclasses, you must first understand them. Follow the top 5 freelance content writers of the industry on platforms like LinkedIn, Instagram and Twitter. Once you resonate with their content and find their style engaging and interesting, join the one who appeals to you the most.
- If they are charging too high for the bootcamps, consider the worth of those classes. Will those classes help you attain your financial and professional goals in future? Are they adding any value to your career by offering these bootcamps? If yes, then my friend, save for the masterclass fees and join it as soon as you get the chance.
- Different content coaches offer different knowledge and guidance based on their areas of expertise. Choose someone whose area of interest matches that of yours.
- Before you join any bootcamp, be sure of what is being offered by the coach in those virtual classes. It is necessary to know about the deliverables in detail. If you find the package beneficial, you must go for such masterclasses.
- Check the reviews and testimonials offered by previous freelancers who had been a part of such bootcamps. Connect with them on social media. Ask them about their experiences. Check if they have been able to bring any changes in their career after joining the bootcamps.
Wrapping up

Freelance content writing is not a piece of cake. But once you are able to understand how the industry works, there is a lot of money involved. If you wish to explore this industry, then without any delay, join the masterclass by an expert freelance content writer.
April 12, 2022
Why is it significant to know your niche in content writing?

Finding topics to write about might be challenging for writers who are just starting out. Many of us jump at the opportunity to write, regardless of our level of competence. But the fact is that, whether you’re just starting as a writer or have been writing for years, it’s crucial to spend some time thinking about your specialty or niche.

Now the question comes, what is Niche in Content Writing

A niche is a specific area of writing in which you specialize. Your area of expertise, where you have a thorough understanding of the needs of a potential customer, is up to date on current trends, and have established strong relationships with industry experts. When you first start, you must find a writing niche if you want to be recognized as an expert in your field.

Businesses/Companies want to hire someone knowledgeable about their industry to save time and money during the onboarding process. Having a niche proves to prospective customers that you possess the necessary knowledge and experience to create high-quality content for their website. The other advantage of being a niche writer is that you can charge a high price due to your subject matter expertise. You can create amazing content for small businesses and Fortune 500 companies by focusing on your specific writing skills.

After deciding on your writing niche, advertise yourself as a specialised writer. Mention your niche in all of your social media channel’s headlines and bios.

How to choose your writing Niche

Figure out what you love or your area of expertise

Ask yourself what you enjoy writing about or what it is you are most knowledgeable about. One of the most effective methods to determine your interest is to observe the type of information you consume or the type of article you enjoy reading. .00However, selecting a niche does not imply selecting just ONE. If you have experience in more than one field and are equally passionate about each one, you can work in various niches.

Practice continuously

To be successful in your chosen niche, you must put in the necessary time and effort and practice a lot. When you’re first starting out, it’s important to try different things here and there. You can practice your writing skills by writing short social media posts or opt for short 500-word writing opportunities. Evaluate your previous write-ups to see if there have been any significant shifts in your focus.

Know your target audience/market

Making the mistake of choosing freelance writing niches for which you do not have a target audience will prove to be a complete waste of time. So go out and look for businesses, blogs, and magazines that will pay you for writing in your area of expertise. It would be best to consider identifying gaps or opportunities in your target market that you can fill with your writing.

Look for potential clients

Rebrand your website and social media accounts to position yourself as a specialist. Promote your products and services. After establishing your writing niche, it’s time to begin looking for work. You can submit your articles to publications specializing in your niche. Alternatively, approach local businesses in your niche to offer your services. Contact them to explain what you do and to ascertain whether they require content creation or blog posts for their business.

Be a lifelong learner who strives to improve their writing abilities and area of expertise. The greater the level of your expertise, the greater the demand you will have from your clients.0

December 2, 2021
Types of Content and Where to use them

When it comes to online marketing, content is king. It’s what will set your business apart from the competition while also attracting relevant online traffic and converting leads. To help your brand stand out in this digital world, embrace all forms of content. Text content is always essential for digital marketing but creating and promoting visual and interactive content can also be highly beneficial when done correctly.

One must select the appropriate type of content for the marketing mix based on their consumers’ requirements and business goals. Let’s look at some of the finest types of content you can use to grow an online audience and attract prospective customers.

Types of content

Blog Posts: Blog posts and articles, perhaps the most popular content on the web, have a lot to offer to the audience. Blogging is one of the most popular content marketing methods for small businesses since it is simple to write, optimize, and publish without using expensive tools. Blog posts that are well-written and optimized are a great way to get found in Google when people search for specific problems and needs that have been addressed in individual blog posts.

Email Newsletter: Emails are simple, concise, and often short, making them easy to create regularly. Promotional emails, Email Newsletters or email notifications for new blog articles and thank you emails are all types of email content that allow connecting with the audience in a one-on-one interaction.

Video Content: Because people consume all kinds of media on their cell phones around the clock, video has become an increasingly popular form of content creation. It is also an excellent way to connect with the audience because videos allow sharing complex information in an engaging manner. Live video is another popular form of digital content that many brands use to build real-time connections with their audience.

Social Media Post: There is no doubt that every business should be using social media in some manner. Social media sites such as Facebook, Instagram, and Twitter, help companies reach new audiences and nurture consumer relationships. You can also use User-Generated Content in social media, such as having customers post their pictures or answer surveys. Even if s business has a limited budget and resources, this is an excellent way to establish an online presence.

Infographics: When conveying complex information, infographics are simple to understand. Infographics can be used across online business marketing plans due to their aesthetic appeal and simple format. Infographics can be reused in various forms, from standalone blog pieces to social media posts on platforms such as Pinterest and Facebook. Companies can also create blog entries depending on the infographics to provide further information on specific themes addressed in the infographic.

White Papers: A white paper educates customers about a specific problem or topic and then provides step-by-step directions for resolving that problem. These dense documents go into extensive detail on particular topics. To increase engagement, share samples of white papers on social media and on image-sharing sites. White paper data and trends can also be reused as guest blog posts and case studies on the website.

Case Study: Case studies are customer success stories that show how a company assisted a specific client or customer in becoming successful. Case studies can help a business emphasize unique applications or uses for its services and products. Case studies should be included on sales and landing pages where clients are likely to go when exploring the products or services.

Businesses should conduct research to learn about the target audience’s needs and their Customer Journey. It is pretty simple to create fantastic content after the target audience has been identified and a business has learned how to answer customer questions with online content.

November 29, 2021
Content writing – An amazing career opportunity

The internet has turned into a one-stop shop for all of our needs, from research to shopping, travel packages to news, or even medical prescriptions; the World Wide Web has collected everything under one roof. We can now get information on any topic with the click of a button. But have you ever thought about who creates all the information you read online? It was created by a group of professionals known as content writers.

What is Content Writing
Content writing is a method of expressing your thoughts and views in the form of words that compel a specific segment of the audience to take action or simply provide them with valuable information. Writing content is much more than just writing articles. It can be in any form, such as video scripts, blogs, website material, podcast scripts, YouTube descriptions, social media posts, news articles, and so on. It is a very gratifying career path that provides immense creative satisfaction. You should be motivated, believe in your writing, and can understand new concepts swiftly.

Who should write Content?
This career choice is perfect for those who are excellent at expressing their thoughts in words, especially those wishing to showcase their writing skills in a professional environment. You must possess excellent linguistic skills, grammar, and vocabulary. You may receive topics about which you have no prior knowledge or even things you have never heard of. You will need strong research skills for these topics since you will be required to read and understand before providing information to others. Additionally, you must have a knack for editing and presenting content engagingly and concisely. Editing is a vital part of writing since it makes the content more appealing to readers.

Scope of Content Writing
The scope of content writing as a career is vast. There are three main methods for content writers to make income:

Paid by the word
It is a very popular way for writers to start. Many charge a price per word – going prices currently vary between 50 paise and 3 rupees per word. In this writing style, you must either put in research time into your word count or focus on pieces that require less prep.

Paid by the hour
It is a more valuable option if you’re a thoughtful writer who enjoys conducting research and slowly writing the perfect article.

Paid by the project
The majority of writers’ ultimate purpose is to execute a project. With this kind of writing, you’re likely to switch from being a generalist to specializing in a particular area of expertise.

Also, there are broad career categories that are often sought after and in high demand:
SEO Content Writing
Blogging
News Writing
Academic Writer
Technical Writer

How good is a career in content writing?
If you enjoy writing, imagine a life where all you have to do is write creatively and get well paid for it. Because this market can be pretty uncertain, one must learn from failures to create a stable content writing career. Some may have to go through experiences and learn phases by working with a smaller firm, but others may find great chances right away. Experience in a content writing career is one of the most critical factors to help someone increase their career score. When it comes to job opportunities in content writing, practically every major business, including marketing, entertainment, and corporate, needs content writers. A job as a content writer requires perseverance and involvement in writing and creative activities.

November 22, 2021
Why content marketing is an integral part of your business?

The most successful digital marketing efforts have content marketing at their base. Content marketing used to be a means to differentiate yourself from your competitors, but it has now grown into an ultimate need for any modern brand. It truly is the glue that holds all of your company’s assets together, leading to increased revenue.

To help you understand the significance of content marketing, here is a list of the top benefits it may bring to your business:

Build Trust and Improve Brand Reputation

In today’s competitive digital environment, companies must work hard to earn the trust of their leads and customers. It is easier to develop trust with the target audience if the content is interesting, informative, and valuable. Customers get a picture of your company through web content. They are more likely to align with your Brand if they enjoy how you express yourself.

Improve SEO efforts

SEO plays a crucial role in increasing a company’s online visibility, and content creation is the most successful SEO approach. More content on the site increases the Brand’s chances of ranking for more keywords. Furthermore, strong content can help you develop backlinks to your site because other sites will want to connect to yours to share what you have to say, which will help you increase your organic audience even more.

A cost-effective way to bring in new clients

Lead generation is critical for small businesses that rely on consistent visitors to expand their brand and increase revenue. Content marketing is not only effective for lead generation, but it is also inexpensive. Though less immediate, articles that rank for relevant keyword phrases can bring new clients for months or years.

Showcase the Brand’s expertise

Consumers want to know that they are dealing with industry experts who understand the business’s ins and outs. Content marketing enables your company to showcase its competence in a specific subject. Every time you write, you show leads and consumers how much you understand the sector and the difficulties they encounter.

Influence Conversion

The goal of every marketing strategy is to bring in new customers to boost sales. Content marketing boosts conversions by allowing you to communicate with and educate your consumers. The CTA tells the reader what they can do next to improve your content for conversions. It takes them gently but clearly to the next step in the conversion process.

Social Media Engagement

All of the great advantages provided by social media are based on high-quality and relevant information. As a platform, social media provides direct access to customers that no other marketing medium can match. Your marketing team may build a genuine relationship with your client base through posts, comments, and engagement.

Easy to analyze

A marketer probably spends a lot of time trapped in a bind, debating what works and what doesn’t for the company. With a successful content marketing plan, you can easily track and analyze your statistics, allowing you to immediately determine what is and what is not working for your audience.

While there will always be techniques that produce quick results, content marketing sets your company for long-term success. High-quality content marketing improves customer awareness, generates leads, and boosts conversions.

November 20, 2021
5 Content writing topics that will definitely grab some attention
When you plan to write a blog or an article, the first thing you decide is your topic. Without a topic, you can’t get started at all. But then how judiciously do you choose your topic? While writing for blogs or other such articles, you must have found that not all topics get equal attention even when it is nicely written. The main reason is that you must have worked hard on something which is not very useful for others. Now the question arises, what is the topic that more people would like to check?

Below are some fantastic options that you should always consider before writing your next content.
- Trending topics
Check out the most trending topics of the day or the month on the web. For instance, the most trending topic right now is the Tokyo Olympic 2020. Grab details about this topic from genuine sources such as which country bagged how many medals and jot them down at one place. Make your work look more organized than all the other web pages featuring the same news on the web so that your work shows up at the top of the search engine. Any news update could be a trending topic, so search the web and get started.
- Tutorials
Do you remember how everyone was busy making Dalgona coffee at the beginning of the Covid lockdown? Even the person who could not boil water by himself searched on google, “How to make Dalgona coffee?”. That’s when people look for simple tutorials to help them get on with their work. Find out what are the things people want to learn and make tutorial blogs on that topic. Maybe you know how to solve a complex math problem, or you can cook some international delicacies. Share your solutions or recipes through your write-ups. These topics gain maximum attention on the web.
- Myth-busters
During these trying times when the world faces a dangerous pandemic, people are always unsure about everything in and around them. That is when myths are born. We have seen many new myths coming up about the Covid Vaccines during the pandemic, or the symptoms and whatnot. So, the Myth-buster content write-ups are the most searched for articles on the web. Check out the fact before writing the myth-busters and give references about the information to make it look more genuine. Make sure that nothing in your content writing is copied or plagiarized from elsewhere.
- Review or Analysis
In the era of e-commerce, what a customer always looks for before buying a product is the rating or review of the product. They want to make sure that every penny that they are investing in a product is worth it, and that’s where the work of a professional content writer comes into play. One can also write reviews or analyses of a newly released movie or album or book. If you are associated with digital marketing or PR, make sure that your write-up is convincing enough for the reader to buy the product or watch the movie based on your analysis.
- Tips and Tricks
‘How to remove ink stains from shirt?’ or ‘how to get rid of foul smell from hand after cutting garlic?’ are some common questions that people will never stop asking the internet. That is when blogs or pages with these contents get highlighted on the search results. If you write on these tips and tricks, your content will get more attention than writing on an intricate topic.

Conclusion

So, always make sure to choose the right topic before writing your content. Let your hard work get some excellent results. Many good writers often remain unnoticed because of the subject they write on. Think twice, act right!
August 17, 2021
Future of Content Writing and Content writers
People often get driven by one-track minds while planning for their careers. They choose a path that is already trailed by millions, leading to nothing but saturated job opportunity. Kids are often advised to complete school and then take up a decent subject as per merit. Most preferred courses include B Tech, BSc, BA, B Com, MBA, M Tech, MSc, MA, M Com, etc. But many candidates do not find a perfect job after having completed their studies. This is because people do not try to venture out new horizons in the field of employment.

There are many budding yet flourishing job options these days, and one such is content writing. We are in an era where digitization is at its peak, and hence we need more writers to give us perfect, refine, and correct information in any field concerned. Writing services are omnipresent now. Every work field creates articles or blogs about their activities and requires a skilled content writer to frame their ideas through a crisp write-up.

Content writing is a field that does not ask for a specific qualification from you. Also, you will not find a particular curriculum in colleges that will teach you about content writing. However, it is a field where any graduate can fit in and work. You must necessarily have sound knowledge in English or any other language you choose to do writing in, along with proper grammar and spelling. You earn extra brownie points if you have a degree in English or journalism- mass communication or marketing because you already know a lot about this field.

If a question is asked, how popular is content writing, or where exactly is writing used? Then the answer will be-it is used in everything, everywhere. To cite a few examples, we can start with some of the very trendy fields:
- Media Industry
Most of the programs you see on your TV or YouTube is based on specific content which is nicely crafted or rather scripted by a writer working in the background. All the news that you watch or read through articles or newsletters is also nothing but content writers’ creations. A content writer does a lot of research on the particular news or topic and sums up the whole thing into a gist. News websites solely depend on SEO writings. They always prefer writers who use a good number of keywords to optimize their content on the web.
- IT Industry
IT companies generally look for technical content writers who have sound knowledge of the language and also the technology that the company deals with. For example, a mobile gaming software company has launched a new game. Their content writer will make a write-up that promotes the game and elaborately explains all the technical aspects of the game, how to play it or how much battery gets used up, the downloadable contents, etc.
- Digital marketing and E-commerce companies
Any business, be it offline or online, requires promotion to expand its growth. This is where the work of a content writer comes to play. We already use many E-commerce platforms for shopping, solely dependent on the reviews and impressions created about their products by the content writers. Business is also widely promoted through many digital platforms like messages, E-mails, and social media. In this busy world, no one has the time to read long reviews before buying a product, so content writers create short and crisp buzzwords or punchlines that leave a lasting impression on customers’ minds.

Besides these mainstream content writing services, there are many other fields like public relations, blog writing, creative writing, freelance content writing, and where a writer is required to fulfil all the requirements.
August 4, 2021
Top 5 SEO Content Writing Mistakes And How To Avoid Them?

Top 5 SEO content writing mistakes and how to avoid them?

Following the right and new SEO practices are always important to meet your marketing goals. But along with implementing those practices, successful marketing includes carefully avoiding SEO content writing mistakes. From the content headline to the conclusion, there are many mistakes one can make.

Read ahead for a list of 5 such mistakes and learn how to avoid them.

1. Not Learning About Your Audience First.

Don’t forget that you are writing for the customers/audience, and not for yourself. While you want to describe your products or services in a particular way, the most important thing to remember is whether your audience can relate to them. If you know your audience at a granular level, you will be able to write content based on what your audience is looking for, or how you can solve their problem with your services.

Tip: Try to understand the market and follow macro-trends.

2. Writing High-Level Texts.

If you are using a very high level of language, containing idioms, phrases or uncommon words throughout the text, then chances are your audience will leave the site and look for a different post. Even when writing technical content, professional content writers use terms that are easily understandable and readable by non-professionals.

Tip: The tip here is to write clear and direct sentences giving the audience what they are looking for.

3. Skipping Title Tags and Meta Descriptions.

SEO optimisation is not all about using keywords on your content, as other aspects like title tags and meta descriptions play big roles as well. Having an optimized title tag and meta description helps search engines to know the context of your content.

Tip: Write short, precise and unique title tags and meta description for every post differently.

4. Not Having A Keyword Research

SEO content writing always should start with keyword research, which might be a time-consuming task. But it is not something you can choose to ignore if you want successfully optimized content.

Tip: Use technology and platforms that will help you with strategies and SEO keyword research.

5. Only Focusing On Promotional Content.

For successful web content and marketing, you will need more than just promotional content, for link building. While some part of your content focuses on promotional marketing, having information on your site which the other websites would want to link is important too.

Tip: Create several forms of core content, including informational ones.

Conclusion:

Make sure you avoid these mistakes while you are writing content next time, and let us know how it changed your results.

April 5, 2021
How To Write A Conclusion For A Blog Post?

How to write a conclusion for a blog post?

After a well-researched and powerful blog post, your audience isn’t looking for an abrupt and unsatisfactory ending. Having a strong and impactful ending makes your readers want to read more from you, connect with you on social media, and gives them something to engage in the comments or a conversation.

Here are 5 tips on how to nail a successful conclusion for a blog post.

Summing Up

One of the most simple ways to wrap up is to summarise the whole content in a few sentences. But that doesn’t mean you only include what you have already written. For an interesting conclusion piece, you have to add new pointers that convey the point of your post.

Challenge Your Audience

Depending on your niche, challenges may vary. Like, if you are a beauty content writer, you can challenge your readers and followers to follow a beauty routine for a month and share their results. This will drive your readers to take action and share their results with you leading to engagement.

Support and engagement on your blog is always a positive thing.

Sharing Is Caring

Ask your readers to share your post with their friends, social media, and anywhere that can drive traffic to your website. Include social media sharing buttons so that it is easier for the readers to share them directly. Asking to share is important because many of your readers will not think about it as a necessary action for you to grow.

Let Your Readers Know About Your Next Plan

To ensure that your readers subscribe to your blog or keep following your writing, you have to let them know what’s coming next on your blog. On the conclusion piece, you can tell them your content topic you are updating the next week, or the next day, mention what things will be covered. Or if you are covering some reader’s request topic, mention it.

Promotion Of Service Or Product

If your website sells or deals with products or services related to your blog post, mention the services/products in the conclusion. Chances are most of your readers will not see your website as a site selling a service rather they will be reading an RSS reader.

Conclusion:

In case you want to have a perfect blog post with a well-written conclusion, hire professional content writers that can take care of all aspects of your blog.

April 5, 2021