Professional Content Writers | Content Writers in India

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How to hire the perfect content writer for your business?

The first step towards developing a robust content strategy is to hire content writers who have years of experience and expertise to deliver high-quality content at the best rates. A professional content writer can take your business to the next level by offering engaging content that adds value to your content strategy.

So how to find a professional content writer to meet your content requirements? Worry not, as we have done the homework for you. Here’s the elaborate guide that will help you find the right content partner for your business.

From where to hire professional writers?

If you are looking for an experienced content writer, then there are two best avenues that you can tread upon. Either you need to hire freelance content writers or partner with a content writing agency and get your content requirement fulfilled. Want to know which option is the best? Let us help!

Freelance content writers

A freelance content writer offers content writing services and charges according to paise per word system or on an hourly basis. He can even ask you to make the payment in advance before proceeding with the work. The issue with freelancers is that there are so many freelance content writers available out there. It is very difficult to choose someone who is actually worthy of your trust and money.

Besides, after taking advance payment, the freelancer may simply ghost you. You will end up losing precious money and time. Not all freelance writers are the same. However, if you do not want to end up taking a risk, then we advise you to try the best way to hire content writers – partnering with a content writing agency.

Content writing agency

A content writing agency is the perfect platform that helps you experience the professionalism of having an in-house content writing team but at affordable rates; then, without any hesitation, go for the best content writing agency in your area.

A content writing agency sources the best Indian content writers for its clients. It has multiple resources as well as a bunch of talented content writers, using which it can conveniently meet your requirements. The affordability of content writing agencies is another perk that you should not avoid at all. The best thing is that a content writing agency will never ghost you and leave you in the lurch.

All you need to do is to check for the rating of different content writing agencies and also go through the feedback and client reviews. Once you finalise upon a few agencies, connect with them over the phone or video calls. Share your ideas and requirements and ask them to come up with a proposal. Go for the one which caters to your needs in the best way and suits your budget as well.

In a nutshell

If you are looking forward to impressing your target audience, then you have to produce content that can attract and appeal to your potential clients. Thus, a content strategy should be in place once you decide to go overboard with your online business. The next thing to do is to hire professional writers. We have already discussed the two ways using which you can hire affordable writers in India. Go for the one which suits you and develop an impressive content strategy that delivers results. Once you have hired a professional content writer, make sure you follow these tips to nurture your professional relationship.

June 19, 2021
7 Things Companies Are Doing Wrong with Content Writers
Freelancing has never been a cakewalk for content writers. Even after having years of experience and being proficient in different niches, freelance content writers face multiple odds. A content writer spends months and years creating his or her personal brand online. Establishing oneself as a leading content writer can be quite difficult, given that the competition is too high out there. He creates his own portfolio website and leverages social media platforms such as LinkedIn, Instagram, etc., to get qualified leads.

A freelancer manages everything single-handedly – self-branding, discovery calls, invoice management, and much more. All these activities consume so much time and energy. But even after putting in so much hard work, professional content writers face many difficulties while working for their clients. Read on to know how companies are exploiting content writers by indulging in inappropriate practices.

Things that a freelance content writer needs to face while working with the clients:
1. Clients often ask for free samples before they hire content writers: Writing quality content is indeed a time-consuming task and requires lots of research work. And that’s why professional content writers deserve to be paid for each word they type. However, companies often tend to ignore this fact and blatantly ask for free samples. There are different avenues using which clients can judge the capability of a writer. They can go through his portfolio website or take a look at some of his previously published work. But demanding free samples is absolutely demoralising for any freelance content writer.
2. The deadlines sometimes tend to get quite unrealistic: More often than not, clients do not realise that setting unrealistic deadlines for writers can be counterproductive. To cut down on time, the writer feels compelled to limit his research work and scope of creativity.
3. Clients do not explain the content requirements and expect an A-class write-up: When a content writer is assigned a specific task or assignment, the client should keep in mind that he provides ample information to the writer. He should guide the writer with the language of the content, the target audience, the purpose of the content, keywords, and other such stuff.
4. Clients often end up calling the writers at odd hours: Clients often forget to respect the privacy of the writers. They often keep calling writers at odd timings to provide feedback or ask for edits.
5. They do not provide feedback in time: A proper feedback motivates a content writer to a great extent. For a content writer, feedback is necessary. It helps him in gaining confidence in his capabilities. Also, feedback enables writers to work on their weak points. But clients often keep the content writers waiting for feedback. And when they do provide the feedback finally, they tend to ask for immediate edits.
6. They ask for endless editing and revisions: This is one of the worst issues faced by freelance content writers. Clients generally ask for endless edits and revisions. They never seem to be satisfied with the quality of work and keep asking for multiple edits.
7. They never clear payments on time: Writers often can be seen cribbing about the delay that they face in receiving the payment from their clients. Once a content writer delivers the final approved content after multiple revisions, he expects the payment soon. But the clients keep delaying payment clearance in most of the cases.
If you are a professional content writer and face the same issues, then the best solution for you is to create a contract and mail it to your clients before commencing the work. The contract should cover all the points such as the number of edits you will provide, your working hours, payment due date, deadline of content delivery, and your charges. Clients should value the hard work of freelance content writers and acknowledge the contract and adhere to it.
May 28, 2021
Can One Content Writer Manage All Your Content Requirements?

If you are a new-age entrepreneur, then we are sure that you must have already gone online to take your business far and wide. Building a power-packed business website as well as creating a robust brand across different social media platforms indeed help business owners to reach out to the target customers. However, if you concentrate on your online branding, you will not be able to focus on your other significant business operations. So, what’s the solution? How to popularise your brand online? Hiring professional writers can keep you sorted.

Who are content writers?

Professional content writers offer their writing services to different industries. They use their content writing skills to create a strong impact on the mind of audiences. Engaging, informative and informative content can go a long way to compel your target audience to visit your website and social media profiles every now and then. Every business owner should hire professional writers who can weave magic with their prolific use of words and convince your potential customers to hire your services or buy your products.

Is hiring one content writer sufficient for your business website and social media platforms?

Now the million-dollar question is whether or not a single content writer can handle all your content requirements. Before you hire content writers, you need to understand your content requirement thoroughly. There are a plethora of content types, and hence, it is better to hire a content writer who is proficient in different content types.

Things to consider before hiring professional content writers

Amount of content you require on a daily/weekly/monthly basis: First of all, you need to understand how much content you require and for what purpose. After all, it is your company, and you are the one who gets to decide about all your strategies. If you consider yourself unfit for such technical decisions, it is better to take the advice of your content strategist. They will guide you with your content requirements.

Once you chart out a full-fledged content plan, you will be in a better position to understand if a single content writer alone is capable of handling them. Depending on your requirements and the writer’s capacities, you can decide whether a single writer is enough, or you should contact affordable content writing services.

Types of contents which you require: Chart out a full-fledged content plan and zero down upon the types of contents you require for your business. While hiring freelance content writers, you need to specify your requirement – the exact number of social media captions, blogs or articles, press releases and so on. Also, you need to be very clear with the frequency of content delivery. The content writer will let you know how much content he can deliver to you as per your requirement.

Social media platforms you are active on The number of social media platforms you promote your business on also decide whether a single content writer is enough for your business or not. Generally, professional content writers prefer adhering to a limited number of platforms and deliver quality content.

Budget for hiring content writers: This can be quite a crucial aspect in deciding whether you want to go for a single writer or a complete in-house team. If you are running short of money, and cannot spend much on writers, then it is better to hire one or two freelance writers as per your needs.

Backup plans for emergency situations: Relying on a single content writer can be quite risky as well. If he or she ever faces any emergency situation, your contents will not be delivered on time. Hence it is better to take the help of a content writing agency that offers affordable content writing services or at least hire a few freelance content writers.

A content writer alone cannot handle all your content requirements. It is better to hire professional writers in a group of 3 to 5 or build an in-house team.

May 20, 2021