Category: Content Writing

Creating content for your website might seem like an easy task. Still, it takes some time and consideration to develop relevant, understandable and attractive content.

The good news is that you can learn to be a better writer by simply trying out new topics that will help you expand your vocabulary and find your writing style. Here are seven must-try topics for every freelance content writer:

SEO articles

SEO articles are more like a trend now. Most organisations and companies need SEO articles to rank their blogs on Google Search Engine Result Pages (SERPs). Also, analyse the keywords relevant to your niche and create content based on them.

How-to guides

These types of articles help people in getting things done. For example, if you have good technical knowledge about a topic, you can write step by step instructions on how to do something, such as; how to fix a laptop problem or how to ride a bicycle or even how to make an omelette. Then, take references from other tutorial pages and create your customised guide. You can get paid depending on the number of words you write in your article or even per word basis if the article is long enough.

Travelogues

Travelogues can be an excellent option if you have travelled somewhere special and want to share your experience with others. Many websites are offering handsome payments for such content. Document everything about your trips like food, lodging, expense, sightseeing, etc.

Product Description

This is one of the most essential things a freelance content writer should do. As a freelance content writer, you must write product descriptions. There are many sites on the internet where you can find product descriptions written by professional writers. So if you think it is something that can be written without much thought, think again!

Entertainment

Thanks to the internet and social media, people constantly look for entertaining content. From funny cat videos to celebrity gossip and movie trailers. Such content has become a staple in our daily lives.

Health & Fitness

This broad topic covers many subcategories such as nutrition, training, weight loss, and muscle growth. The health niche can be very lucrative because millions of people are willing to pay you if you can help them improve their lives.

Travel & Leisure

Thanks to lower travel costs, the number of people travelling the world grows every day. Everyone wants to save money while having fun. So they have plenty of questions about where to eat or what things to do on vacation. That’s where you come in and provide solutions with your writing skills.

To Wrap-Up

The field of content writing is vast and varying. The respective article was intended to bring out some of the most potent topics in demand for freelance writers.

The fashion industry has grown to range from simple and basic, to a classic statement. And fashion stores have made a paradigm shift to the digital platform because of the massive strength of the digital form of marketing. What better way to promote fashion content, than through content writing?

Similar to the growth of the fashion industry, content writing is now widely used to improve positive audience engagement and retentivity. Anything related to fashion can be spiced up in words, giving it a newer outlook and a clearer voice.

To help you write better fashion blogs or content pieces, here are some vital tips.

1. Determine your target audience and personalise it

As a fashion content writer, before starting out on your writing, understand who you are writing for. Once you do that, start personalizing your content. Add personal commentaries to help the readers relate to it.

Target specific areas of the fashion industry as well. Whether it is the sneakers category, or jewellery area, focus on interest-centric information. It is best if you write gender-neutral content as much as you can. This tip can help open boundaries within your target audience.

2. Remember the fashion brand’s character

Fashion brands have their own character and personality, and going in a complete opposite direction can increase the chances for the piece of writing to bounce back. While Nike can have a sporty touch, Shein and Forever 21 a touch of elegance, and Urbanic a sense of aesthetic funkiness to it; sticking to their personality and tonal line is important.

3. Know your subject and be precise

Sometimes as a fashion writer, you may not be well-versed in some content, and that is okay as long as you gain knowledge about it before continuing on your piece. You must gather as much product details from the brand, so that you do not lose out on information to the potential customer.

There is a reason why many customers return products after purchasing something on online stores, because they receive something different than the described product. You do not want your written content to be the cause of their dissatisfaction.

4. Be unique and creative in your work

Sometimes fashion brands may not specify set guidelines, trusting uniqueness and creativity in the writer’s voice. Following trending currents in the fashion arena, you can use it to be witty and dramatic, creating a hyped-up piece. You must even stop using stereotypical phrases in respect to gender and size, as times are changing and no one particularly believes in these norms anymore.

Being a fashion content writer can seem easy, but that is the story just on the surface. Running as a fashion content writer means to successfully overcome various challenges systematically. Communicate with the audience on a personal level, and half of your writing is done.

If you want to attract your customers’ attention, you need to make sure that they are interested in the content on your website.

Quality Content Feeds Audience

Consider an online store that sells clothes. The owner of the store, to attract traffic, will have all sorts of information on the website.

He would go in for a detailed description of every piece of clothing he sells. He would use high-quality photographs and give as much information about the product as possible. In the same way, not limiting himself to just one or two products but many more.

Now, with so much information on his site, it becomes very important for him to ensure that he has good quality content on the site.

High-quality content is essential for any website that wants to succeed. The reason is that search engines like Google will rate your website based on its content and then decide how high up it should come in the search results.

Make sure your website content is top-notch and delivers value to your visitors. For example, suppose you are a restaurant. In that case, you need to ensure your menu is updated with accurate prices and descriptions for all food items. Likewise, you need to ensure your website has the most up-to-date information about your services at a hotel.

Five Reasons Why Quality Content is King –

1. Quality content plays a huge role in maintaining a website’s credibility and reputation. Search engines use content quality to rank your website because it’s one factor that makes you an authority in a specific niche.

2. Search engines use websites with quality, relevant and authoritative content to determine the rankings on your site. For example, suppose you want your website to rank higher than your competitors. In that case, you need to have unique content well-optimized for target keywords and phrases.

3. Content can be used to build relationships with your customers. By sharing relevant articles, infographics, and even videos, you can build trust and loyalty among your target audience. Quality content also helps increase the number of social shares, which can help boost your search engine rankings.

4. Quality content is important to increase sales and generate more revenue. For example, if you have an e-commerce website, you should provide detailed descriptions of all the products or services. This includes dimensions, materials used, colour variations, and other important details that will help customers make their buying decision.

5. Quality content delivers value to users who visit your site through organic searches or social media sites like Facebook, Twitter, or LinkedIn.

Communicating and providing information via emails has been the go-to method since a long time. It has become a common way for organisations to keep the target audience, or the work staff up-to-date with ongoing events. But while writing an email may seem like an easy task, writing a professional one is pretty challenging. A professional email helps in establishing a lasting image of your work etiquette, especially of your ability to communicate clearly.

When composing a professional email, it’s important to consider not only the content, but also the tone you use. A professional email should be written like this:

An intriguing subject line is a good place to begin.

Because the subject line is a brief message that appears in the inbox before the email’s content is shown, you need to ensure that the subject line is precise, and crisp for easy location in the inbox. You need to catch the attention of your reader almost immediately.

Say hello to people.

If you know who the recipient is, insert their name in your message. Simultaneously,  a sir/madame would suffice in their place. Most importantly, regardless of the gender of the receiver, end the greetings line with a comma . You must not be intimidating from the start.

Compose the body of the email.

This part contains the most important details that the reader should pay close attention to. You should write a brief, yet detailed, statement that explains what you want to accomplish. It’s critical to keep in mind how much time your recipient may require to fully grasp the message of the email.

A final line should be included.

It’s common practise to include a call to action or explain the next actions in the final paragraph. To prevent making them respond to you, think of methods you may avoid doing so. As a result, you should write your sentence in a way that inspires or motivates the reader to take immediate action. A good rule of thumb is to find ways to keep the discussion going, whether it’s by email or face-to-face.

Sign off with your name.

The signature, which appears at the end of an email, conveys an impression of authority and professionalism. It normally includes all of your current contact information, such as your name, job title, company name, phone number, and, if applicable, an other email address. This is how most people identify themselves professionally today. Never miss out on writing ‘Sincerely’, or ‘Best Regards’.

Ensure that your email is error-free before sending it.

Make sure your email has a professional ring to it. To assist the reader focus, adopt a neutral tone that allows you to build a response that you are anticipating.  The likelihood of receiving a response increases when your email is free of grammatical errors and spelling mistakes. Your email’s readability is just as crucial as spelling and punctuation, as the recipient should be able to grasp what you’re saying.

Conclusion

Following these simple tips will help you go a long way in writing an ideal professional email.

A lot of businesses struggle with SEO content writing. They might know the need to create a content writing strategy, but they don’t know where to start or how to get it done quickly and effectively.

If you’re a website owner, you probably already know just how important it is to have good quality content on your site. In fact, the content is arguably more important than the design.

The problem is that getting good quality content isn’t always easy. It can be difficult to write and even more challenging to find someone else to write it for you. So how can you make sure that your site has high-quality content?

Before getting into specific tips and tricks, let’s talk about what makes good website content in the first place.

Good website content has several qualities:

• It’s useful. People should want to read it because they’ll learn something or find some value in it.
• It’s engaging and entertaining. Writing online is different from writing for print, so the best web writers can adapt their style accordingly.
• It’s optimised for SEO. Good SEO means that people can actually find your content. You might write the greatest article ever conceived by a man or woman, but if nobody can find it, then what’s the point?
• It’s optimised for conversions. After all, you didn’t add all this great content to your site just as a favour to your readers.

Here are Some Hacks that Can Help You Get

Start with User Intent

User intent is an important concept in SEO content writing because it will help you avoid assumptions about your customers’ wants.

So, start by understanding what kind of questions people are asking (or topics they are searching for) when they find your website or business online.

Analyse Your Keywords

You need to target specific keywords that your potential customers will type into search engines when looking for answers to their questions or solutions to their problems.

Be Concise

The internet is fast-paced, and users like to quickly get their information. Be sure to explain the purpose of your article as soon as you can.

For example, if you’re writing about “SEO content”, we’ll say so at the beginning of the article. If users aren’t interested in learning about SEO content writing, they can skip over this article.

Use an Outline

Outlines can be an invaluable tool, especially if you’re trying to write more than a few hundred words on an unfamiliar topic. It really helps to organise information, which will make it much easier for you to put everything together when you start writing the post.

Write in Short Paragraphs

When we were kids, we were taught how to write five-paragraph essays, and many of us still stick with that format today without realising that it doesn’t work online.

It’s not just about generating the content; you need to generate the right content. Creating the right kind of content means creating content that your audience is interested in. This is where many people have problems, as they struggle to get into the mind of their audience.

Over the years, marketers have found that good content has five characteristics: Relevancy, Engaging, Shareable, Data-driven Piece: Actionable.

Go For Engaging Content, There’s No Better Way

How can you discover what kind of content your audience is looking for? We will show you how to do just that in this blog post, so let’s get started.

Step 1: Start With a Goal

First, determine what you want your content to do for you. Do you want to drive traffic to your website? Get people talking about your business? How many visitors? What’s the conversion rate? If your content isn’t meeting your goals, take the time to figure out why.

Without understanding the problems with your existing content, you won’t be able to make the changes necessary to improve it.

Step 2: Understand Who’s Reading You

You can’t create great content if you don’t know who will be reading it. The more specifically you can define your target audience, the better chance you’ll have of producing something they’ll connect with and appreciate.

Step 3: Read Your Audience’s Comments

The next step is to read through comments left on your site. These comments would be actionable and provide some insight into your readers’ thinking. The best way to find comments is to use Google Analytics, as it allows you to search by keyword or phrase.

Step 4: Give Them Something They Want

Make sure you’re giving them something they actually want because it makes no sense to give them something they don’t care about. The best thing you can do for yourself is to do an online search and find out what people are really interested in right now.

Step 5: Give Them More Examples & Visuals

Content without any illustrations or visuals is a pain for your readers. By giving them additional visual examples, you’ll make it easier for them to understand your idea or concept. They’ll be more likely to share that piece of content with others who could benefit from it.

Step 6: Ask Questions

Ask your readers questions that will encourage comments on the blog post itself and on social media. This engagement will boost your SEO efforts and garner more attention for your brand among current customers and prospects.

To Sum-Up

There’s an art to creating engaging content, and it’s not as hard as you might think. Follow these steps to ensure your audience stays connected with your brand and eagerly awaits the next post.

White paper content is immensely important to improve the credibility of your brand. When it comes to writing white paper content, it is important to be formal and crisp in your language while also describing your products and services in an appealing manner. We have discussed some amazing tips and tricks that will help you curate impeccable white paper content.

Identify your Target Audience:

While creating content, identifying your target audience and writing content specifically curated for them is of vital importance. Choose topics that would be relatable and appealing to your target audience and help them understand how they can benefit by supporting your organisation.

Be Formal and Crisp:

The white paper is an informational document that educates your audience about your goods and services. It is important to be crisp, formal and professional while writing white paper content.

White paper content is not the same as a blog, so it is important to remember that while you have the liberty to be creative, you have to employ professional and formal language.

Have a Captivating Introduction:

As a content writer, you will know the importance of an immaculate introduction. A solid intro ensures that you have grabbed the attention of your readers and acts as an incentive for them to continue reading the entirety of the article. Don’t be afraid to build some suspense into your matter to pique the readers’ curiosity.

Having a clear structure and outline of your white paper content is another excellent option to ensure that you are able to hold your readers’ attention for the entirety of the document.

Emphasize what you bring to the table:

While it is essential to not go overboard with self-praise, emphasising your value and expertise will help you create a solid brand image. By telling your consumers precisely what you intend to bring to the table, you’re providing them with a clear picture as to why they should opt for your goods and services.

Always remember to edit your drafts:

Since a white paper is an official account of all that you offer, you cannot afford to make mistakes. Always ensure to revise and re-edit your drafts to perfection. Give equal importance to proofreading your content and avoid making syntax and grammatical errors.

Conclusion

Informative documents are more well-received than advertisements. With documents like white papers, you can educate your audience on all that you provide and engage in self-promotion and marketing. Always value your consumer’s time and avoid beating around the bush. Be formal and crisp in your language to create a genuine interest in your content.

Whether you’re a freelance content writer or someone generating content for their business, curating original and authentic content is vital. We’ve discussed the top seven mistakes to avoid while generating content in the article.

Neglecting the importance of understanding your target audience

When curating content, understanding who your target audience is can be immensely beneficial. If you do not have a clear picture of who you’re addressing, your content will seem all over the place with no clarity whatsoever. To avoid this, first, understand who you are addressing and then begin curating your content.

Creating content without a concrete plan

Rolling the ball on all things content creation without a clear goal or structure in place will be a complete waste of time and effort. Strategizing before creating content will help you be crisp in your delivery, ensuring that it is attention-grabbing to your readers.

Forgetting to revise and edit your drafts

Often, content writers forget the importance of constant revisions and edits to their drafts. Stepping away from your content for some time and revising it later helps you go over mistakes you may have missed. Be mindful of not delivering sloppy work as it can be unbecoming of you and damage your reputation.

Neglecting the Power of social media

In a digitally advanced world such as ours, giving importance to social media has become vital. Once you can master how to leverage social media to your benefit, you will reach new heights in your business.

Not Giving Importance to Search Engine Optimisation

If you want your content to reach a broader audience, learn to leverage tools like SEO to your benefit. Use important keywords in your drafts, and always keep it to the point! While it is essential to use relevant keywords, avoid going overboard.

Keeping it too Casual

While the present generation enjoys a casual tone to their content, it is vital not to keep your matter too simple. Your content is your way of generating credibility, and if you tend to keep things too casual, you may come off as unprofessional.

Unnecessarily Lengthy Articles

As a content writer, you know the importance of grabbing your readers’ attention and holding it to the end of the article. If you write unnecessarily long articles, you risk losing your reader’s attention midway.

Conclusion 

To become a successful content writer, essential tips and tricks can be immensely beneficial. When you know what to avoid and what to follow, you will be able to curate content that is widely accessible to the masses and caters to the needs and requirements of your target audience. So, polish your writing style by keeping in mind what you should avoid doing as a content writer!

How can you create compelling content that doesn’t require every spare moment of your day? The answer is simple: Time-Saving Hacks.

Think Different, Think Time-Saving Hacks

Content creation is a valuable practice for any brand, but it can also be time-consuming. If you’re not careful, the hours you spend creating content can quickly spiral out of control.

The best way to manage this problem is to develop a content creation workflow that works for you. In this blog, we’ll look at five ways to save time and maximise efficiency when creating content:

• Use Templates

Using templates can save you a lot of time while creating content. The great thing about templates is that they can be used for almost everything, from writing blog posts to creating infographics and more.

• Repurpose Old Content

Content creation isn’t only about creating something new every time. You can also reuse your old content by repurposing it in different formats (for example, turn an article into an infographic). This way, you’ll save a lot of time that would’ve been spent on researching and planning the new piece!

• Outsource some tasks

Outsourcing some of your tasks might seem like an expensive option, but keep in mind that your time is worth money as well! By outsourcing some of the functions that aren’t worth spending

• Use a Good Keyword Tool

Keyword research takes time, but it’s one of the most essential parts of your content creation process. That’s why you need a keyword tool that can do most of the hard work for you. There are plenty of options out there, but you want one that delivers high-quality information quickly so that it saves you as much time as possible.

• Do Your Research

Before starting to write, it’s essential to understand what you’re writing about. This will save you from having to go back and edit things later on, as well as ensure that the information you are putting out there is accurate. Start by identifying what it is you want to write about, and then start researching similar topics that have been covered before. This will give you a good understanding of what has worked for others in the past and what hasn’t.

To Wrap-Up

Content Creation can gobble up a ton of time and attention for entrepreneurs. Yet, it doesn’t need to be like that only if you play it smart enough!

If dealing with the content creation stuff isn’t your jam, then we are right here to help you! Connect our Certified Content marketing Team and get your content ready!