Category: Content Writing

  • SEO Content Writing: An Art

    SEO Content Writing: An Art

    When it comes to SEO content writing, or SEO, there is no such thing as a ‘sure thing’. It is a huge industry with a current market capitalisation of more than $80 billion, and it has the potential of increasing your website’s exposure on search engines such as Google, Bing, Yahoo, etc. However, you can’t expect SEO to work in a vacuum. Your website’s content and structure must be constantly monitored and altered in order to achieve high search engine rankings.

    What is SEO content writing? Why should you ensure its use? 

    The term “SEO writing” refers to the practice of crafting material with search engines in mind. Digital content marketing is a broad word that includes SEO, link building, and other aspects of online content promotion. Content can be written for a variety of reasons, including helping search engines comprehend the nature of your website or boosting your site’s search engine rankings.

    It’s also a terrific approach to increase the credibility and authority of your website by providing viewers with useful content. You can use SEO writing as an excellent strategy to boost your website’s reputation.

    In order to save money, you need to use SEO writing as part of your content marketing strategy. You can get the organic traffic you need for your business with the appropriate SEO content. And don’t forget about the importance of keyword research. Thus, writing for search engines is crucial for digital marketing.

    How to write SEO content?

    Creating content that is rich in keywords and easy for search engines to find are two important aspects of SEO. It necessitates an understanding of your target audience. In other words, you need to know who your readers are and how they think before you write a piece of content for them. Your objective is to gain an understanding of the wants and needs of your target audience. Making sure that your customers’ demands come first instead of your own requires the utilisation of this data.

    • Identify keywords that are related to your business and have a high traffic potential.
    • Producing user- and search engine-friendly content begins with anticipating and responding to user needs.
    • Create an outline of the information you want to cover. The most crucial component of writing an article is putting together a logical, well-structured plan that the reader can follow.
    • Check to see if your content follows a logical structure. Your readers want to be able to understand your blog posts quickly. Therefore, your blog post’s headline should grab readers’ attention right away.
    • An intriguing and keyword-rich title will pique the interest of your target audience and encourage them to continue reading. You want more people to come to your site so you can provide them with useful information that will compel them to stay for a longer period of time.
    • Make sure your URLs are short and simple so that search engines can quickly scan and index them.
    • In order to link to other pages on your blog, you must first create internal links. It’s important to include them since it tells your visitors and search engines that your site has more content on this issue than now.
    • Your readers are more likely to engage with your content if it’s visually appealing. In addition, people are increasingly expected to use their mobile devices to access the internet, and they can scan images for additional information without even reading the text.

    Conclusion

    When it comes to SEO content writing, remember that it is a form of art. It is not about putting random words together but telling a story to appease the search engines and entice readers into a better engagement. People wish to know the content that will benefit them, not what you can provide them. Once you follow SEO rules in content writing, you are assured of seeing the results that you desire.

  • Is it Worth Enrolling in Freelance Content Writing Masterclasses and Bootcamps Offered by Content Coaches?

    Is it Worth Enrolling in Freelance Content Writing Masterclasses and Bootcamps Offered by Content Coaches?

    Content writing is no longer a boring desk job. The work has been glamourised, and the credit goes entirely to the freelance content writers. The job is indeed quite fun. You get to write in your niche and can explore so much about what you love. This ensures that you are in love with your work. And those lucky writers, who have been quick to test the waters, have made it really BIG in the content writing industry.

    Right from networking to self-branding, they ace at everything they do. Some of these freelance content writers are doing really good for themselves, buying properties, changing their lifestyles and so on. They even claim that they are making as much as 6-figure earnings in a year (in USD!).

     

    Well, the majority of the freelancers, however, are not able to reach these heights. And hence they start disbelieving themselves. They resort to various courses and programs to improve their skills. One such trend is that of bootcamps and masterclasses offered by well-established content writers.

    Online Courses to Improve Your Freelancer Toolbox: 6 Great Providers

    What are freelancing bootcamps or masterclasses?

    Online Courses to Improve Your Freelancer Toolbox: 6 Great Providers

    Just like you opt for any online course to learn something new, bootcamps offered by renowned freelance content writers serve the same purpose. They share their experiences and knowledge that they have learned the hard way. If you do not wish to waste your time on the trial-and-error method, then you should definitely invest in such freelance masterclasses.

    Content Writing Masterclass 2022 – Saheli Freelance Academy

    Such classes generally walk you through the intricacies of freelancing. The coaches will teach you everything, ranging from invoicing to self-branding, from networking to building an entire content writing business set up. As a professional, you must, first of all, accept the fact that learning never stops and that you should keep learning in order to stay ahead of others in the competition. So, joining these virtual bootcamps can definitely boost your abilities as well as your confidence.

     

    How to choose the best freelancing bootcamp as a content writer?

    Komal: Stepping-Stone to Success - Grow with Refrens

    • Before paying a coach to join their masterclasses, you must first understand them. Follow the top 5 freelance content writers of the industry on platforms like LinkedIn, Instagram and Twitter. Once you resonate with their content and find their style engaging and interesting, join the one who appeals to you the most.
    • If they are charging too high for the bootcamps, consider the worth of those classes. Will those classes help you attain your financial and professional goals in future? Are they adding any value to your career by offering these bootcamps? If yes, then my friend, save for the masterclass fees and join it as soon as you get the chance.
    • Different content coaches offer different knowledge and guidance based on their areas of expertise. Choose someone whose area of interest matches that of yours.
    • Before you join any bootcamp, be sure of what is being offered by the coach in those virtual classes. It is necessary to know about the deliverables in detail. If you find the package beneficial, you must go for such masterclasses.
    • Check the reviews and testimonials offered by previous freelancers who had been a part of such bootcamps. Connect with them on social media. Ask them about their experiences. Check if they have been able to bring any changes in their career after joining the bootcamps.

    Wrapping up

    Freelance content writing is not a piece of cake. But once you are able to understand how the industry works, there is a lot of money involved. If you wish to explore this industry, then without any delay, join the masterclass by an expert freelance content writer.

  • 5 biggest roadblocks faced by freelance content writers

    5 biggest roadblocks faced by freelance content writers

    Working as freelance content writers may seem to be a lucrative opportunity to many. Making money while working from any corner of the globe is indeed a great business option. But this does not mean that freelance content writing is an easy task. They have to face multiple roadblocks and challenges, especially in the initial phase of their career.

    This blog discusses the various hurdles that freelance content writers need to overcome. So, if you are a newbie and someone has been sugar-coating the job for you, then you take 5 minutes out of your busy schedule to know the truth for yourself.

    All About Content Writing: Your Definitive Guide

    5 biggest challenges that every freelance content writer comes across!

    Convincing parents and relatives that you are ACTUALLY working

    Most freelance writers are showered by questions and statements like- “Do something real!”, “Go help your mother/father/brother, you are sitting idle at home,” “Are you even earning something?” It gets really hard to convince your parents, relatives and even neighbours that freelancing can fetch you a handsome amount of money. Just because you can operate from anywhere, they consider you to be absolutely free and idle all the time.

    In this case, you should sit down and talk with your parents and discuss your earnings and work hours. Once they are convinced, ignore your nosy neighbours and relatives.

    Overcoming the 3 Biggest Problems of Content Writing in Marketing Campaigns  | SCORE

    Managing perfect personal and professional life balance

    Freelancing is not about working 2 hours and earning 6 figure income every month. Of course, you can reach this stage as well. But it may take months or even years. The struggling phase will require you to work as long as 8, 10 or 12 hours in a day. A freelance content writer manages every task on his own – research, writing, proofreading, editing, revisions, attending client calls, sending out emails, billing and whatnot. It gets extremely hard to take time out for oneself.

    To avoid this mess, you must fix your work hours and adhere to them at all costs. Neither procrastinate nor work overtime. Only this can help you strike the right balance between work and personal life.

    Maintaining continuous inflow of writing gigs

    Getting work leads on a regular basis is a real task! You need to put your sincere efforts into client acquisition. Otherwise, there will be dry months when you do not have work at all. And then there will be months when you cannot leave your work desk at all.

    Cold pitching, networking and regular content creation on social media platforms like LinkedIn, Twitter and Instagram can help you with high-quality convertible leads.

    How to Overcome Writer's Burnout | NY Book Editors

    Tackling price negotiations

    Prospects can be really good in price negotiations. Freelancers, especially the newbies, find it extremely hard to charge according to their own terms. For instance, the average rate for freelance content writing in India ranges from INR 2 to INR 5 per word. But the reality is that there is still a multitude of writers who are working for literally peanuts (0.25 paise per word!).

    If you have enough experience as a professional content writer, then create a portfolio and start working on it. Share the portfolio and the results that your write-ups have fetched for your previous clients. All these actions will portray you as an authoritative figure, and you can charge more eventually.

    Entertaining clients who ask for endless revisions

    There will be clients who simply would never get satisfied with your work. They will keep asking for countless edits and revisions. It gets overwhelming to work on the same draft multiple times, that too at short notice. This further keeps delaying the payment.

    The best way to avoid this scenario is to create a contract and mention the maximum number of edits you are ready to offer. You should also mention that the client should provide all the details in one go before you start with the research and writing process.

    How to Recover from Writing Burnout | Barefoot Writer

    Wrapping Up

    If you follow a proper system at every step, then freelance content writing will definitely bring the desired results. It is necessary that you focus on the solution rather than the problem. Try the tips mentioned in the blog and make your freelancing journey smooth and fruitful.

  • Finance 101 for Freelance Content Writers

    Finance 101 for Freelance Content Writers

    Are you one of the leading freelance content writers? This means that you do not have a boss to answer. Also, you can ditch the conventional 9 to 5 work routine and enjoy a great deal of flexibility in terms of working hours. But, at the same time, every freelance writer needs to be vigilant about their finances. Since you are investing your precious time, energy, skillsets and efforts to create content, you deserve to be paid exceptionally well. Not just that, you must also be able to tackle all money issues conveniently. If you have ever stumbled upon any financial issues as a professional content writer, then this blog is a must-read for you. Read on to be able to manage your finances like a pro!

    5 Money Management Strategies Every First-Time Business Owner Should Know | FreshBooks Blog

    Financial tips and hacks, which every content writer must know!

    • Have two accounts – one for business and one for personal use

    The majority of freelancers miss out on this important point. You need to have two separate bank accounts for personal and business purposes. Otherwise, it will be an utter mess when you think of tax filing. Also, when you keep paying for a Pizza treat or cab ride as well as buy a laptop from the same account, you will easily lose track of money. It will be difficult for you to track your expenses, savings, profits and revenues.

    Becoming Financially Stable - Wealth and Finance International

    • Get yourself a time and billing software

    There are several software and virtual tools available for easy billing and time management purposes. When you use such software instead of doing the stuff manually, you will get many accurate results. Also, you will be able to save so much of your time. It is therefore advisable to buy reliable software for keeping your bills and tasks organised.

    What Is Billing & Invoicing Software? What Are the Top Features of a Billing and Invoicing Software?

    • Hire a chartered accountant

    The taxation system for a freelance content writer is quite different from those who are employed in an office or run their own firms and companies. There are quite a few technicalities and intricacies regarding tax and money matters. It is easy to get stressed while managing your work and finances side by side. It is, therefore, better to hire a professional to share the workload.

    The New Challenges of the Profession of Chartered Accountant | Complete Controller

    • Send your invoices on time

    Do not forget to share your invoices on time. Use a scheduler or any online software to remind yourself about sending out emails. If you show leniency in sharing your invoice bills, then even your clients will be lenient in paying you for your services on time.

    Free photo: Invoices File Show Accounting And Expenses - Accounting, Financial, Payment - Free Download - Jooinn

    • Mention a clear payment deadline in your contract

    Do not proceed to work before finalising a contract. Also, make sure you mention the payment date in your contract. Mail your deliverables right on time and show a professional approach regarding your payment deadline as well.

    11 Simple Money Management Strategies Every Small Business Owner Needs to Know

    • Learn about the tax system

    Even if you are in a position to hire a CA, make sure you have basic knowledge about taxation, insurance policies and investment avenues. Having knowledge in these areas can help you go a long way. You need not rely on someone blindly. No one can fool you because of your lack of awareness. Also, financial blogs are quite in trend. So, if you take some time out and learn about financial technicalities, then it will be a win-win situation for you.

    Tax Management Services – Cartilage Consulting Partners

     

    • Keep the payment process hassle-free for your clients

    Whether you are working with national or international clients, you need to make sure that the payment procedure is absolutely seamless and easy for them. The strenuous payment process will soon irk them and will affect your relationship with the client.

    Wrapping Up

    Feeling overwhelmed already? Fret not and start incorporating these habits into your professional life. Slowly, you will get a grasp of what’s going on around you. Once you are able to manage your finances effortlessly, freelance content writing will seem a lucrative and profitable career option.

  • Secrets to staying healthy and sane as a freelance content writer

    Secrets to staying healthy and sane as a freelance content writer

    Let’s bust the myth first!

    A freelance content writer is not “free” all the time. In fact, they find it hard to create the right balance between their personal and professional life. Since they do not commute to any brick-and-mortar workplace every day, people assume that freelancers do not actually have a “real job.” On the contrary, freelancer writers can barely take time out for themselves. If this rings a bell somewhere, then this blog can be the key to a door that will lead you to improved quality of life. Want to explore more? Let’s get started!

    Why do freelance content writers suck at maintaining a work-life balance?

    In a quest to give up on the monotonous 9-5 rut, content writers choose the path of freelancing. But most of them often end up working up to 18 – 22 hours a day. Focusing too much on the work and ignoring your health, social and personal life is quite common among freelancers. They forget why, in the first place did they leave their dreary corporate jobs! Lack of a proper work schedule, indiscipline and stressing too much on work are the main culprits here.

    If you are a professional content writer who prefers freelancing over regular jobs, then scroll down. We have some great tips from you straight from the mouth of the industry leaders and experts. Read on and make freelancing a fruitful and healthy lifestyle.

    Here’s how to stay sane, healthy, and happy as a freelance content writer!

    • Cut down on your sitting time

    man sitting front laptop thoughtful expression Stock Footage Video (100% Royalty-free) 14450569 | Shutterstock

    Do you spend the major part of the day sitting in front of the laptop? Stop doing that right away! Invest in an ergonomic chair or get yourself a standing desk. After every half, an hour, stand up from your chair and take a brisk walk around your home. In short, do not make your body habitual of sitting like a couch potato all day long.

    • Give a break to those tired eyes of yours

    Free photo: Computer Work - Laptop, Office, Table - Free Download - Jooinn

    Spending hours staring at the screen can lead to fatigue and eyestrain issues. Try the 20-20-20 technique that suggests taking a break every 20 minutes in order to stare at something 20 feet away for continuous 20 seconds. Also, you can use cucumber slices as cooling pads and place them on your eyes after every 1 hour and sit back to relax for about 10 minutes.

    • Improve your posture

    Best Ideas to Improve Computer Performance - Web At One

    Maintain a good posture all the while you work. Avoid slouching or craning your neck. Keep your backbone straight. Place the laptop or desktop at proper height and distance.

    • Sip in water and juice at regular intervals

    When we ask you to stay hydrated, it means that you should consume enough water and fruit juices. Stop gulping down mugs of coffee or tea to stay active. They mess up with your overall body functioning.

    • Workout regularly

    How to Start Exercising and Stick to It - HelpGuide.org

    Get your body moving, buddy! Yoga, Crossfit, MMA, jogging, Zumba – whatever you feel like, just do it and be consistent. Regular workout releases those happy hormones that keep you stress-free and relaxed. Also, daily exercise can efficiently prevent fat build-up and keep your body well-toned.

    • Work 5 days a week

    Why have companies moved from a 6-day workweek to a 5-day workweek? - ClockIt

    You need not work 7 days a week just because you are a freelancer. You are your own boss, and hence you can allow yourself to work just 5 days a week. Keep the other two days free for enjoying your life and personal care. Also, set your work hours and adhere to them.

    • Set up your workspace

    Reduce Stress: 8 Tips To Zen Your Workspace | Henry Ford LiveWell

    Create a small and comfy workspace for yourself in a corner that you love the most. Also, decorate your desk with plants and stationery knick-knacks. Make the workspace appear welcoming and warm.

    • Do not open those work emails on your “free days”

    What Free Days are, and how to know when you need them.

    Forget about the work emails on your free days. Work can wait, but your life cannot.

    Why Taking Frequent Breaks Is the Key to Productivity

    Make it a habit to take frequent and small breaks. Plan your calendar in advance and set-out time every 2-3 months for 10 to 15 days of break.

    Wrapping Up

    Freelancing can bring you endless opportunities to live your life to the fullest and mint money simultaneously. All you have to do is to incorporate these habits to sort your personal and professional life. Try these tips to experience beautiful changes.

  • Debunking 5 Biggest Myths About Content Writing Industry

    Debunking 5 Biggest Myths About Content Writing Industry

    Being one of the biggest yet unspoken works, content writing can be a mysterious industry at times.  With the rise of the Internet, false stories about how content writing actually works have propagated Fortunately for you, we’re here to dispel the myths that might limit you from pursuing a career as a content writer.

    1. You Wouldn’t Find Subject Specialists at Content Writing Services 

    Writers come from different walks of life and have a variety of professional backgrounds. With such a massive pool of possible writers, it’s not uncommon to locate writers that specialise in your subject matter. They might perhaps have years of expertise in your industry.

    2. You Can Never Get the Same Writer

    This idea is especially inaccurate because the majority of professional content writing services allow you to select the writers who will work on your project. Furthermore, in several instances, you will be able to place orders with them directly.

    3. Content must be long

    SEOs were once known to be that content with thousands of words would rank higher than material with fewer words. The greater the number of words on a page, the longer it takes to read. The report then explains that while large articles had a longer duration on the page than short ones, the number of visits was practically the same. This means that while your readers may spend more time on these lengthy pages, it does not necessarily translate into more traffic to your site.

    4. Content should include fancy vocabulary

    Simply using a lot of fancy phrases will not make your text readable and appealing. Of course, great terminology and jargon may be used in your content – but this is dependent on your target audience and the business you are concentrating on. For example, if you’re writing for the medical industry, you’ll need to utilise certain technical phrases, and your work may involve high-quality language. However, if you’re writing for the lifestyle or fashion industries, you should use basic, easy-to-understand language.

    5. Length doesn’t matter

    In content writing, content length is very important. This is because content length influences SEO, readability, and how engaged your reader becomes with your material. For optimal performance, material of at least 1000 words is recommended. This is because 300-500 words will not provide your client with adequate information if they are seeking for anything deep.

     

  • Know the intricacies of SEO copywriting

    Know the intricacies of SEO copywriting

    Copywriting is the art of creating persuasive copies that generate sales. There is an umpteen number of writers who can write exceptionally well. But not so many of them can create robust copies. But the challenge does not end here. Not every copywriter can come up with copies that are optimised as per the search engine guidelines. Curating a copy smartly, which creates the right impact on the target audience and at the same time improves the ranking, is known as SEO copywriting. So, how many of you know about SEO copywriting?

    SEO Copywriting: the complete guide • Yoast

    Let’s learn a bit more about SEO copywriting!

    SEO copywriting involves the creation of value bomb, compelling content which targets certain keywords. It has to be persuasive enough so that more and more people share the same on their social media profiles. Thus, the content grows to be more relevant and authoritative. Search engines like Google acknowledge its relevancy, and finally, you get to witness improved SEO results.

    Know about the six major elements of SEO copywriting

    What Is an SEO Copywriter and What Is SEO Copywriting? | Domestika

    Headline

    Improve the click-through rate of your copy using an attention-grabbing headline. Craft the headline in a manner that garners the audience’s attention and compels them to click on the post. A click-worthy headline can easily rank you among the top 10 Google results. Headlines that carry numbers or trigger words perform incredibly well in terms of SEO.

    Site speed

    No matter how appealing the SEO copy looks, yet if the loading time is more than 2 seconds, the chances are that you will lose out on your valuable prospects. Visitors will keep leaving your side because no one likes to wait for something they do not know closely about. If your site takes too much time to open, take some immediate measures to improve the site speed and you are sorted!

    Meta description

    Meta Descriptions: Everything You Need To Know For SEO

    Meta descriptions are a must if you want to do your copy well in terms of search engine rankings. These descriptions basically guide the search engines and the searchers so that they get to understand your content more closely. Follow the basic rules of writing SEO descriptions. Keep it short and concise- under 150 characters. Do not forget to include an enticing CTA. Try to keep it unique. Also, use the target keywords wisely.

    Content

    Content is the main part of SEO, and thus you need to keep it SEO-oriented so that it appears in maximum search results. Make sure that your content brings immense value to your prospects. Also, use apt target keywords in the content. Stick to the topic of the content, make it skimmable and wrap up with a persuasive conclusion, and you are good to go!

    Page links

    When your content carries multiple page links, Google believes that your page is well-connected. Use suitable links so that Google feels that you have a lot of value-laden information to share with your audience. Try linking out with authority websites if you wish to write an SEO copy.

    Keyword frequency

    Never ever go overboard with the keywords. Use them wisely so that readers can skim through your content without stopping at the keywords. Know that keyword stuffing actually acts as a red flag for search engines.

    In a nutshell

    Creating your very own copy that adheres to the SEO guidelines is indeed a bit strenuous. But once you get into the water, it is really easy to get habitual of the same. Start practising these techniques today, and soon you will be writing engaging SEO copies for your esteemed clients to help them rank high in Google.

  • Top 4 Off Page SEO Techniques

    Top 4 Off Page SEO Techniques

    Look no further if you’re searching for the best off-page SEO tactics. You may find the four most important off-page SEO trends in this article. Off-page SEO can help your website become more well-known on the internet, which in turn can increase your online visibility. To be found online, you must use on-page optimization approaches. Off-page SEO tactics, on the other hand, can help your website rank higher on search engine results pages.

    Creating backlinks

    Off-site SEO relies heavily on backlink building, which is a critical component for any site aiming for the top of the search engine results page. The number one ranking criterion used by Google to determine your site’s position is the number of backlinks. If a site has more backlinks than another, Google is more likely to rank it higher. The quality of the link is also taken into consideration by Google; for example, the higher the domain authority of a site that links to you, the more effective the link is. The relevance of a link to your domain is taken into account by Google’s algorithm, though.

    Build a social media presence

    Social media interaction is a powerful Off-page SEO approach that should not be overlooked. If you would like to make your brand, website, or blog popular, you should interact with people on a variety of social media channels. Your social media presence will aid in the growth of your company as well as the acquisition of more backlinks.

     Post on public forums

    As part of off-page SEO, forums are an excellent location to advertise your website. One may find a wealth of information and legitimate answers to queries on Quora, Yahoo Answers, Reddit, and eHow. Forums are a terrific place to meet people and discuss things that interest you with others.

    Post videos

    Make your videos viral by submitting them to video submission websites that are widely used. Create a title, a description, tags, and reference links that are appropriate. Because all video upload websites have a high Page Rank, it is one of the most common methods of obtaining high-quality backlinks.

     

  • Why is it a must to have a portfolio for every professional content writer?

    Why is it a must to have a portfolio for every professional content writer?

    Establishing yourself as a successful professional content writer in the industry requires lots of hard work, perseverance and genuine efforts. One needs to be aware of the latest trends and the norms of the content writing sector. Although a content writer does not require many resources and can create wonders if they have access to good Wi-Fi connectivity and a laptop, there are a few technicalities they need to follow. For instance, you need to have an e-portfolio handy, which displays your clients’ best of work. It is one of the most effective tools to grab the attention of your prospects.

    Want to know more about the benefits of having an e-portfolio? Let’s read on!

    Portfolio Design on Behance

    E-portfolio: What does it mean?

    An E-portfolio is all about showcasing your best work in one place to your target clients. It can include links to your published content, testimonials, achievements in the content writing industry and much more. Having an e-portfolio adds a sense of professionalism to your work. It assures the clients about your calibre and dedication.

    Advantages of having an e-portfolio

    • It allows you to showcase your writing abilities

    An E-portfolio is the best place to flaunt your writing skills. Show off your versatility and expertise in style. The portfolio helps content writers to establish themselves as knowledgeable and experienced writers. The “Bio” and “About me” sections are great places to let the clients know about your experience, skills and achievements. You can add as much of your best work and also the appreciation you have garnered in all these years.

    • A portfolio is a must for self-branding

    Freelance content writers need to be extremely aggressive and persistent with self-branding. And e-portfolio further helps you strengthen the self-branding game. With a crisp and appealing virtual portfolio, you can stay ahead of other writers. It brings an added advantage to your existing marketing strategies.

    • It testifies your professional approach

    Having an e-portfolio testifies that you are completely professional in your approach and that you are well-versed with the norms and trends of the industry. It seems childish and unprofessional when you mail multiple documents to a potential client as they ask for previous work samples. No one likes to download multiple drafts and read through the black and white documents.

    Rather, get creative with your portfolio, make it attractive enough and share a clickable link with the target clients. Make it easy for them, and your life will get easier and better in return.

    Things you must include in your virtual portfolio

    • Share your best work to date.
    • Do not forget to add the client testimonials and appreciations.
    • Feel free to share your professional and meritorious details as it helps in creating a humane relationship with the clients.
    • A robust CTA or Call to Action is mandatory.

    Portfólio: o que é, como fazer, dicas e exemplos

    Wrapping Up

    Consider your portfolio as the most effective sales tool you will ever come across. It is that long term asset that does not deteriorate with time. Rather you can keep updating it with your latest work. Build an e-portfolio today as it helps you in bagging multiple content writing projects. You can use several portfolio building platforms such as Contently, Journo portfolio, Pressfolios and so on. Build a portfolio today and increase the chances of getting hired by manifolds.

    Build your writing portfolio - ScreenSkills

  • Much-Needed Details About SEO Content Writing

    Much-Needed Details About SEO Content Writing

    The Search Engine Optimisation (SEO) industry is almost at $100 billion in 2022. So, if you are not making proper usage of this technique, are you even doing it right?

    What is SEO content writing?

    If you have attended workshops or sessions on how to improve your website content, you might have noted the strain that is placed on using SEO to improve your website’s search engine results page ranking. It is a way of writing to allow search engines to understand your content better and easier. SEO content writing involves the proper implementation of keywords and key phrases in relation to your website content.

    If you want your website content to be search engine friendly, incorporating SEO in your content is important. If not, search engine spiders will be unable to figure out what your website is about.

    What are the key SEO terms in content writing?

    Long-tail and short-tail keywords- While short-tail keywords are generic queries consisting of one or two words, long-tailed keywords are more specifically catered, consisting of more than three or five words. Be strategic when using keywords; you do not want them to become stuffy.

    SERPs- Standing for search engine results pages, the search engine’s response to your query. SERPs determine how your website will appear to users on the engine’s first page.

    Meta description- It is a brief overview of a webpage that displays in SERPs– typically 160 characters that may persuade searchers to click on a result.

    Meta title- It is the title or heading of the website page that appears on search engine results and as text on browser tabs.

    Anchor text- The hyperlink phrases or words and direct visitors to other websites.

    Backlink- A link that leads to another page, either internal or external.

    Organic traffic- The number of visitors who found your site using a search engine on their own initiative rather than through sponsored advertisements or other sites.

    Conversion rate- The percentage of visitors who accomplish a specific action (a click, a purchase, etc.) calculated by dividing the number of visitors to that website.

    Conclusion

    According to a recent study, the number of hits a page receives is directly correlated to its position on the first page of search results.

    Over 28% of individuals who search click on the first result on the first page of results, according to Google. The percentages decrease as you move down the page after the first result. As a result, your website must appear at the top of search engine rankings.

    Additionally, writing content for SEO serves as a long-term marketing strategy for your website.

    PPC advertising works successfully for many people, but it will no longer bring in visitors if they stop paying for it.

    No matter what you’ll be doing to promote your website, high-quality SEO content keeps performing for you.