Professional Content Writers | Content Writers in India

Author: Bidisha Malhotra

7 Practices that Can Help You Evolve as a Reliable Professional Content Writer!

So, you have been working as a professional content writer quite for some time now. And this enriching experience makes you believe that you have become almost an expert in this industry. But is this even true?

Okay, just have a look at your income. Does it reflect your expertise and skillsets? Go through your client testimonials and recommendations. Oh, wait! You have just a few of them. No problem! We still have some hope left. You must have brought phenomenal results for at least half of the clients you have worked for till now. Use those as proofs of your calibre. But you do not have access to the results, right?

Will you still consider yourself to be one of the best content writers in the industry?

The content writing industry is highly dynamic and requires persistent efforts on a regular basis. It is not just about writing. Rather, it includes multiple tasks at different levels, which requires your attention, knowledge, experience and expertise. You will be a successful content writer only when you can bring in true results for your clients. And this result is the culmination of a chain of tasks and activities.

This blog discusses all those steps that you need to follow if you wish to gain popularity as a reliable content writer who can deliver result-driven content every single time. Read on and delve deeper to unravel the secrets!

7 Practices You Need to Incorporate in Your Content Writing Today to Make Your Content Stand Out!

Dig deeper and get to the root of the topic

The moment you are allocated a topic, do not just grab your laptop and start typing. Decide upon the deadline so that you get ample time for quality research. And your research should not be limited to Google. You can refer to Quora, podcasts, YouTube videos, Twitter threads, Reddit, LinkedIn and even certain newsletters for elaborate research work.

P.S. Keep making notes as you consume all this data.

Get enrolled on result-oriented courses on human psychology, marketing and consumer behaviour

You can never create an impact with your content until and unless you understand your target audience as well as clients. And there’s no better way to improve in this area than joining a few good courses on marketing, human psychology and consumer behaviour. They will simply change the way you write!

Do not be a copycat!

If you wish to create a difference with your content, then you cannot keep paraphrasing from Google articles. You need to add your own inputs, ideas, values and creativity to the content if you wish to make it stand out.

Keep a tab of the results you are bringing your clients

Your job does not end after handing over the deliverables to the clients. You need to keep in touch with them and request them to share the results that your content is bringing to their website or social media platforms. Check for indicators like search engine ranking, engagement, impressions and so on. These numbers will enhance your reliability by manifolds.

Write every day for your personal brand

You are a writer by profession, and you cannot avoid writing. The more you write, the better you get at it! And when you keep writing for your personal brand, you can experience phenomenal growth in terms of brand value, lead generation and client acquisition.

Keep upskilling yourself

No content writer exists out there who can claim to know it all. From digital marketing technology to Google algorithms, from market situation to consumer behaviour, everything keeps changing. So, upskilling is absolutely necessary if you wish to establish a strong foothold in the content writing industry.

Be a ruthless editor while proofreading your content

Editing is an art that converts a content draft into a masterpiece. Keep editing ruthlessly until you get that perfect content piece that your client requires. Pay attention to the tone, grammar, structure, spelling and coherence of the content.

Wrapping up!

If you are not considering these aspects and just keep writing like a robot by using “inspiration” from Google, then you are doing a blunder! Start working on these tips today, and you will definitely witness improvement in the upcoming time.

June 17, 2022
Here’s How to Offer Seamless Customer Experience – Tips for Professional Content Writers!

So, you have been offering your best services to your clients, working hard day in and day out. It has been a couple of years in the content writing industry. But you are still finding it hard to establish yourself as a renowned content writer.

If this rings a bell somewhere, here’s the best tip that can sail you out of your stagnant career. Enhance the quality of customer service and witness smooth and swift growth in your career graph.

Enhanced customer experience and 100% customer satisfaction are the keys to establishing a strong footing in the content writing industry. Below-mentioned is a few tips and tricks that you can incorporate into your daily content writing to offer a seamless customer experience.

Top 5 tips to use for offering 100% client satisfaction!

Make it a point to send personalised emails and messages

You should always be the first one to appear in the minds of your clients when they need a relevant service. And this is possible only when you create memorable experiences for your clients. One of the best tricks is to start addressing your clients by their first name. Whether you are communicating over a phone call, email or even WhatsApp, use the name of your client to add a personal touch. Also, while pitching your services to the prospects, you should send personalised messages after conducting in-depth research work.

Reward your loyal and retainer clients

Suppose Mr. A has been hiring your services for the last two years. This means he has contributed significantly to your annual income and that you like to work for this client of yours with all your dedication and passion. Of course, you are offering the best quality services to Mr. A. But apart from those services, you can also surprise him with certain rewards.

Rewarding your long-term clients with meaningful offerings can create some of the best unforgettable moments for them. For instance, you can offer attractive discounts once in a while. Try surprising them with thoughtful gifts during certain festivals like Diwali, New Year, their birthday, and so on. Sometimes, you can even offer a few services for free in the overall package.

Always offer a fast customer support system

Is a prospect asking for quotes against your content writing services? Do they want to hire a customised service package? Are they inquiring about the delivery timeline of the deliverables? No matter what their query is, you should make it your priority to offer a swift customer support system. Share your work hours with your clients and make it a point to be available regularly during those work hours. This will make you look professional, and at the same time, your clients and prospects will not have to wait to get their queries answered.

Try providing irresistible offers

Ensure that you create irresistible offers for your prospects and loyal customers so that they cannot simply say no to you. Your aim should be to reduce the purchasing anxiety of your clients. A few examples of irresistible offers are- an easy refund policy, a guarantee of 100% success, 7 days free trial period and so on.

Make the client onboarding and payment process seamless

The client onboarding process should always be hassle-free. Try to achieve this within a few easy steps. For instance, let your clients share their content requirements over email or phone calls. Prepare an e-contract that reiterates the client’s terms as well as your terms and get it signed. Mention the deadline in the contract and deliver the content within the deadline. Also, keep the payment process simple and hassle-free. For international payment, you can use apps like PayPal or have an account that accepts foreign remittances. For domestic clients, you can use net-banking details or the UPI payment method.

Wrapping up

Incorporate these hacks and tricks in your everyday work, and you will soon witness noticeable changes in your clients’ behaviour. They will be more than happy to hire your services and offer positive feedback to you.

June 4, 2022
5 self-branding strategies for budding content writers
You can be the most knowledgeable, experienced and qualified content writer ever. Yet, no one will be aware of your capabilities and approach you for work if you are not marketing yourself. Besides the competition in the content writing industry is way too intense. So, if you do not wish to miss out on some of the most excellent work opportunities, then it is a must that you start working on self-branding strategies.

Need some help? Dive deeper and get into the details!

Self-branding: What does it mean?

Self-branding also goes by the name of personal branding. If you are offering any kind of service to the mass, then you need to market yourself by using apt tactics and marketing strategies. Conveying the message of your business or brand to your target audience and letting them know that you actually exist is what we call self-branding or personal branding. The idea is to familiarise your target audience with your brand and let them know that you have solutions for their specific issues.

Why does a professional content writer need to work on self-branding?

To stay ahead of the competition. Period!

There are thousands of professional content writers – some work as full-timers with some agencies, while others offer freelance content writing services. A full-timer content writer needs to work on his personal brand so that he can pitch for better work opportunities and seek a higher salary. Similarly, a freelance content writer needs to build a robust brand strategy so that he never runs out of work. Although there are so many companies and businesses you can offer your services to, if you want a consistent flow of leads, then you must work on self-branding.

Benefits of having a full-proof brand strategy
- A personal brand helps you in developing a strong connection with your audience.
- When you have a robust personal brand, you can charge more for your clients.
- Self-branding helps in a continuous flow of work.
- Self-branding portrays you as an expert.
- Personal branding makes you easily accessible to your prospects.
- With a full-fledged self-branding strategy, you can stand out from the crowd.
5 sure-shot self-branding strategies that every content writer MUST use!
- Invest in building your personal website
In the initial phase of your content writing career, this may seem like a huge investment. But trust us when we say each penny is worth the investment, given the result that your website will fetch for you. Your website serves as the connection point between you and your prospects.
- Create an appealing e-portfolio
Apart from your website, you must also build a digital portfolio for yourself. You can share this e-portfolio whenever you pitch to a prospect. Sharing a glimpse of your recent and best works will definitely portray you as an expert, professional and experienced content writer.
- Focus on design collaterals
Most professional content writers neglect this aspect while developing self-branding strategies. If you wish to create brand awareness, then you need to work on your brand logo and email signature. You can either design these by yourself using the Canva app or hire a graphic designer for the same.
- Choose 2-3 social media platforms and start creating content
Social media platforms like LinkedIn, Twitter and Instagram are a haven for freelance content writers. Optimise your profiles across all these platforms. Use the same profile picture or image for all of them. And then go ahead with content creation. Regular content posting is perhaps one of the easiest personal branding strategies.
- Network extensively!
Reach out to fellow content writing professionals. Engage actively and share genuine comments on their posts. Connect with like-minded professionals. Attend seminars, podcasts, virtual sessions and so on. In short, show up!

Wrapping up

Personal branding can help you sky-rocket your professional life. Apt self-branding strategies can bring you exponential growth, which you have never imagined before. So, when will you start working on your personal brand?
April 22, 2022
Is it Worth Enrolling in Freelance Content Writing Masterclasses and Bootcamps Offered by Content Coaches?
Content writing is no longer a boring desk job. The work has been glamourised, and the credit goes entirely to the freelance content writers. The job is indeed quite fun. You get to write in your niche and can explore so much about what you love. This ensures that you are in love with your work. And those lucky writers, who have been quick to test the waters, have made it really BIG in the content writing industry.

Right from networking to self-branding, they ace at everything they do. Some of these freelance content writers are doing really good for themselves, buying properties, changing their lifestyles and so on. They even claim that they are making as much as 6-figure earnings in a year (in USD!).

Well, the majority of the freelancers, however, are not able to reach these heights. And hence they start disbelieving themselves. They resort to various courses and programs to improve their skills. One such trend is that of bootcamps and masterclasses offered by well-established content writers.

What are freelancing bootcamps or masterclasses?

Just like you opt for any online course to learn something new, bootcamps offered by renowned freelance content writers serve the same purpose. They share their experiences and knowledge that they have learned the hard way. If you do not wish to waste your time on the trial-and-error method, then you should definitely invest in such freelance masterclasses.

Such classes generally walk you through the intricacies of freelancing. The coaches will teach you everything, ranging from invoicing to self-branding, from networking to building an entire content writing business set up. As a professional, you must, first of all, accept the fact that learning never stops and that you should keep learning in order to stay ahead of others in the competition. So, joining these virtual bootcamps can definitely boost your abilities as well as your confidence.

How to choose the best freelancing bootcamp as a content writer?
- Before paying a coach to join their masterclasses, you must first understand them. Follow the top 5 freelance content writers of the industry on platforms like LinkedIn, Instagram and Twitter. Once you resonate with their content and find their style engaging and interesting, join the one who appeals to you the most.
- If they are charging too high for the bootcamps, consider the worth of those classes. Will those classes help you attain your financial and professional goals in future? Are they adding any value to your career by offering these bootcamps? If yes, then my friend, save for the masterclass fees and join it as soon as you get the chance.
- Different content coaches offer different knowledge and guidance based on their areas of expertise. Choose someone whose area of interest matches that of yours.
- Before you join any bootcamp, be sure of what is being offered by the coach in those virtual classes. It is necessary to know about the deliverables in detail. If you find the package beneficial, you must go for such masterclasses.
- Check the reviews and testimonials offered by previous freelancers who had been a part of such bootcamps. Connect with them on social media. Ask them about their experiences. Check if they have been able to bring any changes in their career after joining the bootcamps.
Wrapping up

Freelance content writing is not a piece of cake. But once you are able to understand how the industry works, there is a lot of money involved. If you wish to explore this industry, then without any delay, join the masterclass by an expert freelance content writer.
April 12, 2022
5 biggest roadblocks faced by freelance content writers

Working as freelance content writers may seem to be a lucrative opportunity to many. Making money while working from any corner of the globe is indeed a great business option. But this does not mean that freelance content writing is an easy task. They have to face multiple roadblocks and challenges, especially in the initial phase of their career.

This blog discusses the various hurdles that freelance content writers need to overcome. So, if you are a newbie and someone has been sugar-coating the job for you, then you take 5 minutes out of your busy schedule to know the truth for yourself.

5 biggest challenges that every freelance content writer comes across!

Convincing parents and relatives that you are ACTUALLY working

Most freelance writers are showered by questions and statements like- “Do something real!”, “Go help your mother/father/brother, you are sitting idle at home,” “Are you even earning something?” It gets really hard to convince your parents, relatives and even neighbours that freelancing can fetch you a handsome amount of money. Just because you can operate from anywhere, they consider you to be absolutely free and idle all the time.

In this case, you should sit down and talk with your parents and discuss your earnings and work hours. Once they are convinced, ignore your nosy neighbours and relatives.

Managing perfect personal and professional life balance

Freelancing is not about working 2 hours and earning 6 figure income every month. Of course, you can reach this stage as well. But it may take months or even years. The struggling phase will require you to work as long as 8, 10 or 12 hours in a day. A freelance content writer manages every task on his own – research, writing, proofreading, editing, revisions, attending client calls, sending out emails, billing and whatnot. It gets extremely hard to take time out for oneself.

To avoid this mess, you must fix your work hours and adhere to them at all costs. Neither procrastinate nor work overtime. Only this can help you strike the right balance between work and personal life.

Maintaining continuous inflow of writing gigs

Getting work leads on a regular basis is a real task! You need to put your sincere efforts into client acquisition. Otherwise, there will be dry months when you do not have work at all. And then there will be months when you cannot leave your work desk at all.

Cold pitching, networking and regular content creation on social media platforms like LinkedIn, Twitter and Instagram can help you with high-quality convertible leads.

Tackling price negotiations

Prospects can be really good in price negotiations. Freelancers, especially the newbies, find it extremely hard to charge according to their own terms. For instance, the average rate for freelance content writing in India ranges from INR 2 to INR 5 per word. But the reality is that there is still a multitude of writers who are working for literally peanuts (0.25 paise per word!).

If you have enough experience as a professional content writer, then create a portfolio and start working on it. Share the portfolio and the results that your write-ups have fetched for your previous clients. All these actions will portray you as an authoritative figure, and you can charge more eventually.

Entertaining clients who ask for endless revisions

There will be clients who simply would never get satisfied with your work. They will keep asking for countless edits and revisions. It gets overwhelming to work on the same draft multiple times, that too at short notice. This further keeps delaying the payment.

The best way to avoid this scenario is to create a contract and mention the maximum number of edits you are ready to offer. You should also mention that the client should provide all the details in one go before you start with the research and writing process.

Wrapping Up

If you follow a proper system at every step, then freelance content writing will definitely bring the desired results. It is necessary that you focus on the solution rather than the problem. Try the tips mentioned in the blog and make your freelancing journey smooth and fruitful.

April 1, 2022
Finance 101 for Freelance Content Writers
Are you one of the leading freelance content writers? This means that you do not have a boss to answer. Also, you can ditch the conventional 9 to 5 work routine and enjoy a great deal of flexibility in terms of working hours. But, at the same time, every freelance writer needs to be vigilant about their finances. Since you are investing your precious time, energy, skillsets and efforts to create content, you deserve to be paid exceptionally well. Not just that, you must also be able to tackle all money issues conveniently. If you have ever stumbled upon any financial issues as a professional content writer, then this blog is a must-read for you. Read on to be able to manage your finances like a pro!

Financial tips and hacks, which every content writer must know!
- Have two accounts – one for business and one for personal use
The majority of freelancers miss out on this important point. You need to have two separate bank accounts for personal and business purposes. Otherwise, it will be an utter mess when you think of tax filing. Also, when you keep paying for a Pizza treat or cab ride as well as buy a laptop from the same account, you will easily lose track of money. It will be difficult for you to track your expenses, savings, profits and revenues.
- Get yourself a time and billing software
There are several software and virtual tools available for easy billing and time management purposes. When you use such software instead of doing the stuff manually, you will get many accurate results. Also, you will be able to save so much of your time. It is therefore advisable to buy reliable software for keeping your bills and tasks organised.
- Hire a chartered accountant
The taxation system for a freelance content writer is quite different from those who are employed in an office or run their own firms and companies. There are quite a few technicalities and intricacies regarding tax and money matters. It is easy to get stressed while managing your work and finances side by side. It is, therefore, better to hire a professional to share the workload.
- Send your invoices on time
Do not forget to share your invoices on time. Use a scheduler or any online software to remind yourself about sending out emails. If you show leniency in sharing your invoice bills, then even your clients will be lenient in paying you for your services on time.
- Mention a clear payment deadline in your contract
Do not proceed to work before finalising a contract. Also, make sure you mention the payment date in your contract. Mail your deliverables right on time and show a professional approach regarding your payment deadline as well.
- Learn about the tax system
Even if you are in a position to hire a CA, make sure you have basic knowledge about taxation, insurance policies and investment avenues. Having knowledge in these areas can help you go a long way. You need not rely on someone blindly. No one can fool you because of your lack of awareness. Also, financial blogs are quite in trend. So, if you take some time out and learn about financial technicalities, then it will be a win-win situation for you.
- Keep the payment process hassle-free for your clients
Whether you are working with national or international clients, you need to make sure that the payment procedure is absolutely seamless and easy for them. The strenuous payment process will soon irk them and will affect your relationship with the client.

Wrapping Up

Feeling overwhelmed already? Fret not and start incorporating these habits into your professional life. Slowly, you will get a grasp of what’s going on around you. Once you are able to manage your finances effortlessly, freelance content writing will seem a lucrative and profitable career option.
March 23, 2022
Secrets to staying healthy and sane as a freelance content writer
Let’s bust the myth first!

A freelance content writer is not “free” all the time. In fact, they find it hard to create the right balance between their personal and professional life. Since they do not commute to any brick-and-mortar workplace every day, people assume that freelancers do not actually have a “real job.” On the contrary, freelancer writers can barely take time out for themselves. If this rings a bell somewhere, then this blog can be the key to a door that will lead you to improved quality of life. Want to explore more? Let’s get started!

Why do freelance content writers suck at maintaining a work-life balance?

In a quest to give up on the monotonous 9-5 rut, content writers choose the path of freelancing. But most of them often end up working up to 18 – 22 hours a day. Focusing too much on the work and ignoring your health, social and personal life is quite common among freelancers. They forget why, in the first place did they leave their dreary corporate jobs! Lack of a proper work schedule, indiscipline and stressing too much on work are the main culprits here.

If you are a professional content writer who prefers freelancing over regular jobs, then scroll down. We have some great tips from you straight from the mouth of the industry leaders and experts. Read on and make freelancing a fruitful and healthy lifestyle.

Here’s how to stay sane, healthy, and happy as a freelance content writer!
- Cut down on your sitting time
Do you spend the major part of the day sitting in front of the laptop? Stop doing that right away! Invest in an ergonomic chair or get yourself a standing desk. After every half, an hour, stand up from your chair and take a brisk walk around your home. In short, do not make your body habitual of sitting like a couch potato all day long.
- Give a break to those tired eyes of yours
Spending hours staring at the screen can lead to fatigue and eyestrain issues. Try the 20-20-20 technique that suggests taking a break every 20 minutes in order to stare at something 20 feet away for continuous 20 seconds. Also, you can use cucumber slices as cooling pads and place them on your eyes after every 1 hour and sit back to relax for about 10 minutes.
- Improve your posture
Maintain a good posture all the while you work. Avoid slouching or craning your neck. Keep your backbone straight. Place the laptop or desktop at proper height and distance.
- Sip in water and juice at regular intervals
When we ask you to stay hydrated, it means that you should consume enough water and fruit juices. Stop gulping down mugs of coffee or tea to stay active. They mess up with your overall body functioning.
- Workout regularly
Get your body moving, buddy! Yoga, Crossfit, MMA, jogging, Zumba – whatever you feel like, just do it and be consistent. Regular workout releases those happy hormones that keep you stress-free and relaxed. Also, daily exercise can efficiently prevent fat build-up and keep your body well-toned.
- Work 5 days a week
You need not work 7 days a week just because you are a freelancer. You are your own boss, and hence you can allow yourself to work just 5 days a week. Keep the other two days free for enjoying your life and personal care. Also, set your work hours and adhere to them.
- Set up your workspace
Create a small and comfy workspace for yourself in a corner that you love the most. Also, decorate your desk with plants and stationery knick-knacks. Make the workspace appear welcoming and warm.
- Do not open those work emails on your “free days”
Forget about the work emails on your free days. Work can wait, but your life cannot.
- Take frequent breaks to avoid instances of burn-outs
Make it a habit to take frequent and small breaks. Plan your calendar in advance and set-out time every 2-3 months for 10 to 15 days of break.

Wrapping Up

Freelancing can bring you endless opportunities to live your life to the fullest and mint money simultaneously. All you have to do is to incorporate these habits to sort your personal and professional life. Try these tips to experience beautiful changes.
March 9, 2022
Know the intricacies of SEO copywriting

Copywriting is the art of creating persuasive copies that generate sales. There is an umpteen number of writers who can write exceptionally well. But not so many of them can create robust copies. But the challenge does not end here. Not every copywriter can come up with copies that are optimised as per the search engine guidelines. Curating a copy smartly, which creates the right impact on the target audience and at the same time improves the ranking, is known as SEO copywriting. So, how many of you know about SEO copywriting?

Let’s learn a bit more about SEO copywriting!

SEO copywriting involves the creation of value bomb, compelling content which targets certain keywords. It has to be persuasive enough so that more and more people share the same on their social media profiles. Thus, the content grows to be more relevant and authoritative. Search engines like Google acknowledge its relevancy, and finally, you get to witness improved SEO results.

Know about the six major elements of SEO copywriting

Headline

Improve the click-through rate of your copy using an attention-grabbing headline. Craft the headline in a manner that garners the audience’s attention and compels them to click on the post. A click-worthy headline can easily rank you among the top 10 Google results. Headlines that carry numbers or trigger words perform incredibly well in terms of SEO.

Site speed

No matter how appealing the SEO copy looks, yet if the loading time is more than 2 seconds, the chances are that you will lose out on your valuable prospects. Visitors will keep leaving your side because no one likes to wait for something they do not know closely about. If your site takes too much time to open, take some immediate measures to improve the site speed and you are sorted!

Meta description

Meta descriptions are a must if you want to do your copy well in terms of search engine rankings. These descriptions basically guide the search engines and the searchers so that they get to understand your content more closely. Follow the basic rules of writing SEO descriptions. Keep it short and concise- under 150 characters. Do not forget to include an enticing CTA. Try to keep it unique. Also, use the target keywords wisely.

Content

Content is the main part of SEO, and thus you need to keep it SEO-oriented so that it appears in maximum search results. Make sure that your content brings immense value to your prospects. Also, use apt target keywords in the content. Stick to the topic of the content, make it skimmable and wrap up with a persuasive conclusion, and you are good to go!

Page links

When your content carries multiple page links, Google believes that your page is well-connected. Use suitable links so that Google feels that you have a lot of value-laden information to share with your audience. Try linking out with authority websites if you wish to write an SEO copy.

Keyword frequency

Never ever go overboard with the keywords. Use them wisely so that readers can skim through your content without stopping at the keywords. Know that keyword stuffing actually acts as a red flag for search engines.

In a nutshell

Creating your very own copy that adheres to the SEO guidelines is indeed a bit strenuous. But once you get into the water, it is really easy to get habitual of the same. Start practising these techniques today, and soon you will be writing engaging SEO copies for your esteemed clients to help them rank high in Google.

February 17, 2022
Why is it a must to have a portfolio for every professional content writer?
Establishing yourself as a successful professional content writer in the industry requires lots of hard work, perseverance and genuine efforts. One needs to be aware of the latest trends and the norms of the content writing sector. Although a content writer does not require many resources and can create wonders if they have access to good Wi-Fi connectivity and a laptop, there are a few technicalities they need to follow. For instance, you need to have an e-portfolio handy, which displays your clients’ best of work. It is one of the most effective tools to grab the attention of your prospects.

Want to know more about the benefits of having an e-portfolio? Let’s read on!

E-portfolio: What does it mean?

An E-portfolio is all about showcasing your best work in one place to your target clients. It can include links to your published content, testimonials, achievements in the content writing industry and much more. Having an e-portfolio adds a sense of professionalism to your work. It assures the clients about your calibre and dedication.

Advantages of having an e-portfolio
- It allows you to showcase your writing abilities
An E-portfolio is the best place to flaunt your writing skills. Show off your versatility and expertise in style. The portfolio helps content writers to establish themselves as knowledgeable and experienced writers. The “Bio” and “About me” sections are great places to let the clients know about your experience, skills and achievements. You can add as much of your best work and also the appreciation you have garnered in all these years.
- A portfolio is a must for self-branding
Freelance content writers need to be extremely aggressive and persistent with self-branding. And e-portfolio further helps you strengthen the self-branding game. With a crisp and appealing virtual portfolio, you can stay ahead of other writers. It brings an added advantage to your existing marketing strategies.
- It testifies your professional approach
Having an e-portfolio testifies that you are completely professional in your approach and that you are well-versed with the norms and trends of the industry. It seems childish and unprofessional when you mail multiple documents to a potential client as they ask for previous work samples. No one likes to download multiple drafts and read through the black and white documents.

Rather, get creative with your portfolio, make it attractive enough and share a clickable link with the target clients. Make it easy for them, and your life will get easier and better in return.

Things you must include in your virtual portfolio
- Share your best work to date.
- Do not forget to add the client testimonials and appreciations.
- Feel free to share your professional and meritorious details as it helps in creating a humane relationship with the clients.
- A robust CTA or Call to Action is mandatory.
Wrapping Up

Consider your portfolio as the most effective sales tool you will ever come across. It is that long term asset that does not deteriorate with time. Rather you can keep updating it with your latest work. Build an e-portfolio today as it helps you in bagging multiple content writing projects. You can use several portfolio building platforms such as Contently, Journo portfolio, Pressfolios and so on. Build a portfolio today and increase the chances of getting hired by manifolds.
February 9, 2022
5 LinkedIn post secrets every content writer must know!
If you are a professional content writer and have not yet joined LinkedIn- the professional networking platform yet, know that you are going terribly wrong! Every seasoned content writer will swear by the benefits that LinkedIn brings to them. Freelance content writers, especially, must create a profile on LinkedIn and work hard on self-branding. If you are doing it right, then you will be getting multiple inbound leads every day just through LinkedIn. Besides, the app helps you connect with the biggies of the industry as well as like-minded professionals. In short, the app is literally the Mecca for content writers, and you must download it and start your LinkedIn journey today.

However, if you have been waiting till now because you are running out of ideas, and do not know what to post on Linkedin, then this blog can be your saviour. Scroll down to know the secrets of LinkedIn posting.

Want to create click-worthy LinkedIn posts?
- Brand storytelling
Share your professional journey with your audience. It can be about the moment you first ever thought of the company. Or, maybe you can create a post about how you managed the minimal resources to commence on your solopreneur-ship journey. Brand storytelling is the key that can open the door to thousands of followers and uncountable inbound leads. Your followers and prospects should need to know the background story behind your professional commitments. They must know how you managed everything single-handedly and come out of the difficult phase. Brand storytelling posts portray you as an expert who has first-hand experience in handling different professional obstacles.
- Value-bomb listicles
When you bring value to your audience, they come back to you again and again. By sharing bite-sized value-bombs or crisp listicles, you are portraying yourself as an authority figure who is well-versed with industry trends. Try sharing posts about tools that can make content writing easy and simple. Share tricks and tips to save time and improve productivity while creating content. Create a post on which software and apps can help content writers to stay organised.
- Rib-tickling memes
Meme marketing is the latest trend in the content industry. Try posting memes relevant to your niche. The content can be based on your pricing, industry trends, client experience, work schedule and so on. Note that it has to be funny and simple enough so that your audience find it amusing in one go. No one likes to scratch their head to understand the meaning of a meme.
- Latest industry news
Being a professional content writer, you must keep yourself updated about the latest industry trends. As soon as you come to know about a new app or a new project, or maybe a brand, share your opinion about the same with your audience. Be the first to share your experience and add your point of view to bring in the element of uniqueness.
- Failure stories
“Failures are the stepping stone to success,” and you must reveal the epic failures you have experienced in your professional sojourn. Create posts on how you learnt from those failures. Share how those mistakes shaped your decision-making.

In a Nutshell

Make the most out of your LinkedIn profile by sharing click-worthy posts on the app. And make sure you are regular with LinkedIn posting. The LinkedIn algorithm is hungry for regularity. Try these post ideas next time, and you are surely going to stir up your target audience with these.
February 2, 2022