Tag: freelance content writer

  • 5 self-branding strategies for budding content writers

    5 self-branding strategies for budding content writers

    You can be the most knowledgeable, experienced and qualified content writer ever. Yet, no one will be aware of your capabilities and approach you for work if you are not marketing yourself. Besides the competition in the content writing industry is way too intense. So, if you do not wish to miss out on some of the most excellent work opportunities, then it is a must that you start working on self-branding strategies.

    Need some help? Dive deeper and get into the details!

    Self-branding: What does it mean?

    Principles For Personal Branding Success. Read this article. |

    Self-branding also goes by the name of personal branding. If you are offering any kind of service to the mass, then you need to market yourself by using apt tactics and marketing strategies. Conveying the message of your business or brand to your target audience and letting them know that you actually exist is what we call self-branding or personal branding. The idea is to familiarise your target audience with your brand and let them know that you have solutions for their specific issues.

    Why does a professional content writer need to work on self-branding?

    Personal Branding là gì? Các bước xây dựng Personal Branding là gì?

    To stay ahead of the competition. Period!

    There are thousands of professional content writers – some work as full-timers with some agencies, while others offer freelance content writing services. A full-timer content writer needs to work on his personal brand so that he can pitch for better work opportunities and seek a higher salary. Similarly, a freelance content writer needs to build a robust brand strategy so that he never runs out of work. Although there are so many companies and businesses you can offer your services to, if you want a consistent flow of leads, then you must work on self-branding.

    Benefits of having a full-proof brand strategy

    • A personal brand helps you in developing a strong connection with your audience.
    • When you have a robust personal brand, you can charge more for your clients.
    • Self-branding helps in a continuous flow of work.
    • Self-branding portrays you as an expert.
    • Personal branding makes you easily accessible to your prospects.
    • With a full-fledged self-branding strategy, you can stand out from the crowd.

    5 sure-shot self-branding strategies that every content writer MUST use!

    • Invest in building your personal website

    Why a Website is Important for Your Small Business - Fox Valley MG

    In the initial phase of your content writing career, this may seem like a huge investment. But trust us when we say each penny is worth the investment, given the result that your website will fetch for you. Your website serves as the connection point between you and your prospects.

    • Create an appealing e-portfolio

    Apart from your website, you must also build a digital portfolio for yourself. You can share this e-portfolio whenever you pitch to a prospect. Sharing a glimpse of your recent and best works will definitely portray you as an expert, professional and experienced content writer.

    • Focus on design collaterals

    Publicity Mantra | Why is a Logo so Important?

    Most professional content writers neglect this aspect while developing self-branding strategies. If you wish to create brand awareness, then you need to work on your brand logo and email signature. You can either design these by yourself using the Canva app or hire a graphic designer for the same.

    • Choose 2-3 social media platforms and start creating content

    LinkedIn Profiles Can Now Display Career Breaks

    Social media platforms like LinkedIn, Twitter and Instagram are a haven for freelance content writers. Optimise your profiles across all these platforms. Use the same profile picture or image for all of them. And then go ahead with content creation. Regular content posting is perhaps one of the easiest personal branding strategies.

    • Network extensively!

    Networking: How to Maximize Opportunities and Boost Your Career Connections - career-advice.jobs.ac.uk

    Reach out to fellow content writing professionals. Engage actively and share genuine comments on their posts. Connect with like-minded professionals. Attend seminars, podcasts, virtual sessions and so on. In short, show up!

    Wrapping up

    Personal branding can help you sky-rocket your professional life. Apt self-branding strategies can bring you exponential growth, which you have never imagined before. So, when will you start working on your personal brand?

     

     

  • Is it Worth Enrolling in Freelance Content Writing Masterclasses and Bootcamps Offered by Content Coaches?

    Is it Worth Enrolling in Freelance Content Writing Masterclasses and Bootcamps Offered by Content Coaches?

    Content writing is no longer a boring desk job. The work has been glamourised, and the credit goes entirely to the freelance content writers. The job is indeed quite fun. You get to write in your niche and can explore so much about what you love. This ensures that you are in love with your work. And those lucky writers, who have been quick to test the waters, have made it really BIG in the content writing industry.

    Right from networking to self-branding, they ace at everything they do. Some of these freelance content writers are doing really good for themselves, buying properties, changing their lifestyles and so on. They even claim that they are making as much as 6-figure earnings in a year (in USD!).

     

    Well, the majority of the freelancers, however, are not able to reach these heights. And hence they start disbelieving themselves. They resort to various courses and programs to improve their skills. One such trend is that of bootcamps and masterclasses offered by well-established content writers.

    Online Courses to Improve Your Freelancer Toolbox: 6 Great Providers

    What are freelancing bootcamps or masterclasses?

    Online Courses to Improve Your Freelancer Toolbox: 6 Great Providers

    Just like you opt for any online course to learn something new, bootcamps offered by renowned freelance content writers serve the same purpose. They share their experiences and knowledge that they have learned the hard way. If you do not wish to waste your time on the trial-and-error method, then you should definitely invest in such freelance masterclasses.

    Content Writing Masterclass 2022 – Saheli Freelance Academy

    Such classes generally walk you through the intricacies of freelancing. The coaches will teach you everything, ranging from invoicing to self-branding, from networking to building an entire content writing business set up. As a professional, you must, first of all, accept the fact that learning never stops and that you should keep learning in order to stay ahead of others in the competition. So, joining these virtual bootcamps can definitely boost your abilities as well as your confidence.

     

    How to choose the best freelancing bootcamp as a content writer?

    Komal: Stepping-Stone to Success - Grow with Refrens

    • Before paying a coach to join their masterclasses, you must first understand them. Follow the top 5 freelance content writers of the industry on platforms like LinkedIn, Instagram and Twitter. Once you resonate with their content and find their style engaging and interesting, join the one who appeals to you the most.
    • If they are charging too high for the bootcamps, consider the worth of those classes. Will those classes help you attain your financial and professional goals in future? Are they adding any value to your career by offering these bootcamps? If yes, then my friend, save for the masterclass fees and join it as soon as you get the chance.
    • Different content coaches offer different knowledge and guidance based on their areas of expertise. Choose someone whose area of interest matches that of yours.
    • Before you join any bootcamp, be sure of what is being offered by the coach in those virtual classes. It is necessary to know about the deliverables in detail. If you find the package beneficial, you must go for such masterclasses.
    • Check the reviews and testimonials offered by previous freelancers who had been a part of such bootcamps. Connect with them on social media. Ask them about their experiences. Check if they have been able to bring any changes in their career after joining the bootcamps.

    Wrapping up

    Freelance content writing is not a piece of cake. But once you are able to understand how the industry works, there is a lot of money involved. If you wish to explore this industry, then without any delay, join the masterclass by an expert freelance content writer.

  • 5 biggest roadblocks faced by freelance content writers

    5 biggest roadblocks faced by freelance content writers

    Working as freelance content writers may seem to be a lucrative opportunity to many. Making money while working from any corner of the globe is indeed a great business option. But this does not mean that freelance content writing is an easy task. They have to face multiple roadblocks and challenges, especially in the initial phase of their career.

    This blog discusses the various hurdles that freelance content writers need to overcome. So, if you are a newbie and someone has been sugar-coating the job for you, then you take 5 minutes out of your busy schedule to know the truth for yourself.

    All About Content Writing: Your Definitive Guide

    5 biggest challenges that every freelance content writer comes across!

    Convincing parents and relatives that you are ACTUALLY working

    Most freelance writers are showered by questions and statements like- “Do something real!”, “Go help your mother/father/brother, you are sitting idle at home,” “Are you even earning something?” It gets really hard to convince your parents, relatives and even neighbours that freelancing can fetch you a handsome amount of money. Just because you can operate from anywhere, they consider you to be absolutely free and idle all the time.

    In this case, you should sit down and talk with your parents and discuss your earnings and work hours. Once they are convinced, ignore your nosy neighbours and relatives.

    Overcoming the 3 Biggest Problems of Content Writing in Marketing Campaigns  | SCORE

    Managing perfect personal and professional life balance

    Freelancing is not about working 2 hours and earning 6 figure income every month. Of course, you can reach this stage as well. But it may take months or even years. The struggling phase will require you to work as long as 8, 10 or 12 hours in a day. A freelance content writer manages every task on his own – research, writing, proofreading, editing, revisions, attending client calls, sending out emails, billing and whatnot. It gets extremely hard to take time out for oneself.

    To avoid this mess, you must fix your work hours and adhere to them at all costs. Neither procrastinate nor work overtime. Only this can help you strike the right balance between work and personal life.

    Maintaining continuous inflow of writing gigs

    Getting work leads on a regular basis is a real task! You need to put your sincere efforts into client acquisition. Otherwise, there will be dry months when you do not have work at all. And then there will be months when you cannot leave your work desk at all.

    Cold pitching, networking and regular content creation on social media platforms like LinkedIn, Twitter and Instagram can help you with high-quality convertible leads.

    How to Overcome Writer's Burnout | NY Book Editors

    Tackling price negotiations

    Prospects can be really good in price negotiations. Freelancers, especially the newbies, find it extremely hard to charge according to their own terms. For instance, the average rate for freelance content writing in India ranges from INR 2 to INR 5 per word. But the reality is that there is still a multitude of writers who are working for literally peanuts (0.25 paise per word!).

    If you have enough experience as a professional content writer, then create a portfolio and start working on it. Share the portfolio and the results that your write-ups have fetched for your previous clients. All these actions will portray you as an authoritative figure, and you can charge more eventually.

    Entertaining clients who ask for endless revisions

    There will be clients who simply would never get satisfied with your work. They will keep asking for countless edits and revisions. It gets overwhelming to work on the same draft multiple times, that too at short notice. This further keeps delaying the payment.

    The best way to avoid this scenario is to create a contract and mention the maximum number of edits you are ready to offer. You should also mention that the client should provide all the details in one go before you start with the research and writing process.

    How to Recover from Writing Burnout | Barefoot Writer

    Wrapping Up

    If you follow a proper system at every step, then freelance content writing will definitely bring the desired results. It is necessary that you focus on the solution rather than the problem. Try the tips mentioned in the blog and make your freelancing journey smooth and fruitful.

  • Finance 101 for Freelance Content Writers

    Finance 101 for Freelance Content Writers

    Are you one of the leading freelance content writers? This means that you do not have a boss to answer. Also, you can ditch the conventional 9 to 5 work routine and enjoy a great deal of flexibility in terms of working hours. But, at the same time, every freelance writer needs to be vigilant about their finances. Since you are investing your precious time, energy, skillsets and efforts to create content, you deserve to be paid exceptionally well. Not just that, you must also be able to tackle all money issues conveniently. If you have ever stumbled upon any financial issues as a professional content writer, then this blog is a must-read for you. Read on to be able to manage your finances like a pro!

    5 Money Management Strategies Every First-Time Business Owner Should Know | FreshBooks Blog

    Financial tips and hacks, which every content writer must know!

    • Have two accounts – one for business and one for personal use

    The majority of freelancers miss out on this important point. You need to have two separate bank accounts for personal and business purposes. Otherwise, it will be an utter mess when you think of tax filing. Also, when you keep paying for a Pizza treat or cab ride as well as buy a laptop from the same account, you will easily lose track of money. It will be difficult for you to track your expenses, savings, profits and revenues.

    Becoming Financially Stable - Wealth and Finance International

    • Get yourself a time and billing software

    There are several software and virtual tools available for easy billing and time management purposes. When you use such software instead of doing the stuff manually, you will get many accurate results. Also, you will be able to save so much of your time. It is therefore advisable to buy reliable software for keeping your bills and tasks organised.

    What Is Billing & Invoicing Software? What Are the Top Features of a Billing and Invoicing Software?

    • Hire a chartered accountant

    The taxation system for a freelance content writer is quite different from those who are employed in an office or run their own firms and companies. There are quite a few technicalities and intricacies regarding tax and money matters. It is easy to get stressed while managing your work and finances side by side. It is, therefore, better to hire a professional to share the workload.

    The New Challenges of the Profession of Chartered Accountant | Complete Controller

    • Send your invoices on time

    Do not forget to share your invoices on time. Use a scheduler or any online software to remind yourself about sending out emails. If you show leniency in sharing your invoice bills, then even your clients will be lenient in paying you for your services on time.

    Free photo: Invoices File Show Accounting And Expenses - Accounting, Financial, Payment - Free Download - Jooinn

    • Mention a clear payment deadline in your contract

    Do not proceed to work before finalising a contract. Also, make sure you mention the payment date in your contract. Mail your deliverables right on time and show a professional approach regarding your payment deadline as well.

    11 Simple Money Management Strategies Every Small Business Owner Needs to Know

    • Learn about the tax system

    Even if you are in a position to hire a CA, make sure you have basic knowledge about taxation, insurance policies and investment avenues. Having knowledge in these areas can help you go a long way. You need not rely on someone blindly. No one can fool you because of your lack of awareness. Also, financial blogs are quite in trend. So, if you take some time out and learn about financial technicalities, then it will be a win-win situation for you.

    Tax Management Services – Cartilage Consulting Partners

     

    • Keep the payment process hassle-free for your clients

    Whether you are working with national or international clients, you need to make sure that the payment procedure is absolutely seamless and easy for them. The strenuous payment process will soon irk them and will affect your relationship with the client.

    Wrapping Up

    Feeling overwhelmed already? Fret not and start incorporating these habits into your professional life. Slowly, you will get a grasp of what’s going on around you. Once you are able to manage your finances effortlessly, freelance content writing will seem a lucrative and profitable career option.

  • Secrets to staying healthy and sane as a freelance content writer

    Secrets to staying healthy and sane as a freelance content writer

    Let’s bust the myth first!

    A freelance content writer is not “free” all the time. In fact, they find it hard to create the right balance between their personal and professional life. Since they do not commute to any brick-and-mortar workplace every day, people assume that freelancers do not actually have a “real job.” On the contrary, freelancer writers can barely take time out for themselves. If this rings a bell somewhere, then this blog can be the key to a door that will lead you to improved quality of life. Want to explore more? Let’s get started!

    Why do freelance content writers suck at maintaining a work-life balance?

    In a quest to give up on the monotonous 9-5 rut, content writers choose the path of freelancing. But most of them often end up working up to 18 – 22 hours a day. Focusing too much on the work and ignoring your health, social and personal life is quite common among freelancers. They forget why, in the first place did they leave their dreary corporate jobs! Lack of a proper work schedule, indiscipline and stressing too much on work are the main culprits here.

    If you are a professional content writer who prefers freelancing over regular jobs, then scroll down. We have some great tips from you straight from the mouth of the industry leaders and experts. Read on and make freelancing a fruitful and healthy lifestyle.

    Here’s how to stay sane, healthy, and happy as a freelance content writer!

    • Cut down on your sitting time

    man sitting front laptop thoughtful expression Stock Footage Video (100% Royalty-free) 14450569 | Shutterstock

    Do you spend the major part of the day sitting in front of the laptop? Stop doing that right away! Invest in an ergonomic chair or get yourself a standing desk. After every half, an hour, stand up from your chair and take a brisk walk around your home. In short, do not make your body habitual of sitting like a couch potato all day long.

    • Give a break to those tired eyes of yours

    Free photo: Computer Work - Laptop, Office, Table - Free Download - Jooinn

    Spending hours staring at the screen can lead to fatigue and eyestrain issues. Try the 20-20-20 technique that suggests taking a break every 20 minutes in order to stare at something 20 feet away for continuous 20 seconds. Also, you can use cucumber slices as cooling pads and place them on your eyes after every 1 hour and sit back to relax for about 10 minutes.

    • Improve your posture

    Best Ideas to Improve Computer Performance - Web At One

    Maintain a good posture all the while you work. Avoid slouching or craning your neck. Keep your backbone straight. Place the laptop or desktop at proper height and distance.

    • Sip in water and juice at regular intervals

    When we ask you to stay hydrated, it means that you should consume enough water and fruit juices. Stop gulping down mugs of coffee or tea to stay active. They mess up with your overall body functioning.

    • Workout regularly

    How to Start Exercising and Stick to It - HelpGuide.org

    Get your body moving, buddy! Yoga, Crossfit, MMA, jogging, Zumba – whatever you feel like, just do it and be consistent. Regular workout releases those happy hormones that keep you stress-free and relaxed. Also, daily exercise can efficiently prevent fat build-up and keep your body well-toned.

    • Work 5 days a week

    Why have companies moved from a 6-day workweek to a 5-day workweek? - ClockIt

    You need not work 7 days a week just because you are a freelancer. You are your own boss, and hence you can allow yourself to work just 5 days a week. Keep the other two days free for enjoying your life and personal care. Also, set your work hours and adhere to them.

    • Set up your workspace

    Reduce Stress: 8 Tips To Zen Your Workspace | Henry Ford LiveWell

    Create a small and comfy workspace for yourself in a corner that you love the most. Also, decorate your desk with plants and stationery knick-knacks. Make the workspace appear welcoming and warm.

    • Do not open those work emails on your “free days”

    What Free Days are, and how to know when you need them.

    Forget about the work emails on your free days. Work can wait, but your life cannot.

    Why Taking Frequent Breaks Is the Key to Productivity

    Make it a habit to take frequent and small breaks. Plan your calendar in advance and set-out time every 2-3 months for 10 to 15 days of break.

    Wrapping Up

    Freelancing can bring you endless opportunities to live your life to the fullest and mint money simultaneously. All you have to do is to incorporate these habits to sort your personal and professional life. Try these tips to experience beautiful changes.

  • Manage Your Finances with These Easy tips: A Must-read for Every Freelance Content Writer

    Manage Your Finances with These Easy tips: A Must-read for Every Freelance Content Writer

    Freelancing can bring you a great deal of wealth if you are doing it right as a professional content writer. But there will be dry months as well every now and then since it is not a 9-5 job. Also, there will be no pay deduction in case you do not work straight for two days. However, if you do not wish to go broke at the end of every month and want to fulfil your goals and dreams, then it is necessary that you have a robust financial strategy to adhere to.

    Need help with financial tips and tricks for freelance content writers? This blog will solve all your woes and queries.

    Financial Management: Introduction, Definitions, Scope, Significance

    Top 5 Tips and Hacks to Keep Your Finances Sorted

    • Track all your payments and income

    Make it a habit to track your expenses as well as earnings. Create a Google spreadsheet and record all your income and expenditure there. Or, you can use any other suitable app as well. Know how much you earn on a monthly basis and what is your average monthly expense. These intricate details will help you limit your expenses as well as motivate you to earn more.

    10 Nonprofit Budget Best Practices for Sound Financial Management |  BoardEffect

    • Use a time-and-billing software program or app

    Such apps or software do not come free of cost. But investing in such tools is indeed worth a try. They help you track and manage your finances seamlessly. You will never again miss out on sending important invoices. Also, there will be no risk of forgetting the payment deadline. Such tools help content writers to orderly record details such as invoices, payments, projects, agreements and so on.

    What Are The Responsibilities And Role of A Finance Manager? - Talent  Economy

    • Hire a professional accountant

    A freelance content writer always has too much on his/her plate. They may be busy in multi-tasking like research, content creation, proofreading, self-branding, marketing, attending meets, organising sales calls, and so on. You may, therefore, find finance management a tad bit burdensome. It is therefore advisable to hire a professional accountant who can manage all the financial matters on your behalf.

    How to hire an accountant that fits your company (and budget) | Brex

    • Save for emergency

    Make sure you have a rainy-day fund kept aside. The amount should be at least equal to the living expenses of 5 to 6 months. Earn enough and spend less so that you can create this contingent fund. We can never emphasise enough the significance of having an emergency fund. You can stay relaxed during your dry months. Also, such funds come in handy during unforeseen events.

    How Much Emergency Fund Savings Should I Have?

    • Come up with a realistic financial goal

    This may sound like a cliché but setting a financial goal is an integral part of a successful financial strategy. The secret to every business lies in its seamless target accomplishments. Calculate how much you require to pay all your bills. Add to this the amount which you need for having some fun in life. Also, if possible, increase your budget a bit more so that you can live the life of your dreams. Now that you have a clear number in your head make this your financial goal and work hard to achieve this target. At the same time, you need to make sure that your goal is realistic and feasible enough.

    Setting Your Long-Term Personal Financial Goals & Priorities - Examples

    In a Nutshell

    Freelancing brings with it a sense of freedom. But if you do not handle this freedom the right way, you may run out of all your money. Use these proven tips and hacks to manage your finances, and your personal and professional life will run smoothly without any hurdles and obstacles.

  • Top 5 gadgets every content writer should invest in

    Top 5 gadgets every content writer should invest in

    Writing is no more restricted to pen and paper. Nowadays, professional writers love to flaunt their stylish tools and devices that they use to make the most out of the valuable time. It is true that writing in itself is a skill or talent. But when a content writer uses certain gadgets and devices, they can easily improve their writing. Such gadgets are used generally to improve the overall experience of writing. If you are a professional content writer, and want to amp up your writing to the next level, go through this blog for some insider details.

    Tools that can help you enhance your content writing experience

    Noise cancellation headphone: Content writing is a highly disciplined job and you need to focus on whatever you are writing and researching. Whether you work in a content writing agency, a company or are a freelance content writer, you need a peaceful ambience to be able to concentrate on your work. If the surroundings are way too noisy and chaotic, it is advisable that you get yourself a premium noise cancellation headphone. You can than play your favourite music while typing out the content. This will prevent the unnecessary noises hindering your work flow.

    Buy Sony Over-Ear Active Noise Cancellation Wireless Headphone with Mic (Bluetooth 5.0, Dual Noise Sensor Technology, WH-CH710N, Blue) Online – Croma

    Laptop: We cannot emphasise upon the importance of having a high-quality laptop. Get yourself a premium laptop so that you can carry on with your research and typing work conveniently. Being a professional content writer, you need to meet deadlines and also not compromise upon the quality of work. Having a high-end laptop help you to use different heavy-duty software which further enhance the quality of your work.

    HP Laptop 14s-dq2535TU | HP Store India

    Visual analog time management tool: Follow the Pomodoro technique and be at your productive best while writing content. Having a visual analog time managing tool can help you use the Pomodoro technique effectively. Set it for about 25 minutes and devote that time with utmost focus on writing. These are available in attractive colours and shapes. Choose one for yourself as per your study table or office desk décor.

    Buy Avenod 60 Minute Visual Analog Timer, Silent Countdown Timer, Time Management Tool for Classroom or Meeting Countdown Clock for Kids and Adults Online in India. B082HF64YW

    Laptop bag with TSA lock and USB charging port: Being a freelance content writer means that you are not restricted to the boring 9 to 5 work routine. Also, you can work while you travel as well. But this requires you to keep your laptop charged all the time. So, investing in a high-tech laptop backpack which comes with USB charging port can be a smart move indeed. You can also use its compartments for carrying your set of pens, notebooks, headphone and so on.

    Anything & Everything Anti-Theft Backpack with Combination Lock, USB Charging Port, Travel Bag, Laptop Bag - Grey

    USB microphone for laptop: A content writer needs to attend multiple virtual meets with their clients. So, you can use speech recognition technology to dictate whatever you wish to get typed. So, having a good microphone is the need of the hour. Get yourself a USB microphone and communicate flawlessly without any technical issues.

    Amazon.in: Buy LipiWorld® USB Desktop Stand Microphone Portable Studio Speech Mic for Laptop PC Skype(Desktop Stand Mic) Online at Low Prices in India | LipiWorld Reviews & Ratings

    Wrapping Up

    Now that you know about the top 5 tools that will make your content writing experience smooth and enjoyable, make sure you invest in them. You can either order them online or buy from any local store. But remember that these are mostly one-time purchases. So, invest in only high-quality gadgets and devices.

  • Why Should You Have a Full-proof Content Strategy?

    Why Should You Have a Full-proof Content Strategy?

    In North America, over 88% of B2B companies use effective content marketing tactics in order to take their business to the next level. But not all of them are happy with the results. And the main issue behind this is the lack of apt content strategy. Until and unless you have a proper content strategy to guide your content marketing tactics, it won’t bring in the results you are dreaming of.

    Content strategy – Meaning

    Content strategy is the ultimate blueprint that serves as the foundation for efficient content marketing. It should have all the intricate details necessary for the production of content as per the need of the marketer. A full-proof content strategy can be created by asking the below-given questions:

    • Who is your target audience?
    • What is the purpose of creating content?
    • What is the desired reaction of our target audience?
    • How will this content reach our target audience?
    • Who is responsible for the creation of content?
    • How would you promote the content?
    • How can you synchronise the ultimate style of your brand across different platforms?

    The Importance of Content Strategy - Kinex Media

    Significance of Having a Content Strategy for Every Business Enterprise

    Marketers and business enterprises often commit the mistake of investing time and money in content marketing without building a content strategy. Until and unless you have a well-charted out plan, it is impossible to work towards the accomplishment of the goal.

    Why Is A Content Strategy Important To Business?

    Different benefits of content strategy:

    • An apt content strategy helps you keep an eye on your progress: One of the greatest benefits of content strategy is that it helps you keep track of the short term and long-term progress you have made. It clearly mentions the metrics which you need to keep an eye on. Continuous evaluation of these metrics helps in determining whether you are on your way to achieving content creation goals or not.
    • It helps in accomplishing your goals and targets: If you do not have a content strategy, then it means your marketing tactics are misguided. With a coming-of-age content strategy, you will have clearly defined marketing targets and priorities. You will be able to come up with an elaborate content plan. Thereby all your efforts would lead you one step closer to your targets.
    • With a cutting-edge content strategy, it becomes easier to discover new opportunities: When you have a content strategy, finding new opportunities and avenues get easier and more convenient. You can easily follow the latest trends and news, which you can further use in your content.
    • Content strategy keeps your marketing team optimised: An apt content strategy keeps your content marketing team well-informed. They will have a proper idea of how much content would have to be produced, how they can be repurposed, where to get them published and so on.

    It is important to have a content strategy because it serves as that little nudge that keeps your content marketing team motivated. In the absence of a suitable content strategy, there won’t be a pre-defined schedule for target completion, guidelines, etc. With a content strategy to follow, managing all these things get easier.

    • It helps in reducing your expenses in the long run: Without a content strategy, expenditures tend to go high for content marketing. You can easily miss out on the bigger picture. Instead of overspending on content projects, it is, therefore, necessary to have a content strategy. A well-strategised content marketing system never loses out on the long term vision and guides you towards reduced expenses.
    • It brings to you quality leads that actually convert: Content strategy helps you to come up with content that actually brings in quality traffics and leads. It helps you in staying consistent with your content posts and uploads without any delay.
      Generate Engagements With Lucrative Content Strategy

    In a Nutshell

    Whether you have a B2B company or you are a freelance content writer, having a content strategy is of utmost significance. Without charting out a proper content strategy, you won’t be able to deliver your best towards content marketing.

    Which one should I give more importance to, content marketing or content strategy? - Quora

  • Why should a content writer have an organised workspace?

    Why should a content writer have an organised workspace?

    Are you a freelance content writer, and work from home is your everyday story? If yes, then make sure that you have a decluttered, organised and dust-free workspace. The dirty, clingy look will always keep your mind gutted with negative thoughts. On the other hand, a neat and clean workspace will fill your mind with innovative ideas. Let us see what are the issues that they create for freelance content writers.

    Problems caused by disorganised workspace

    • Increased stress levels
    • Longer work hours because of improper planning
    • Restrained efficiency.
    • Lack of motivation

    Benefits of having an organised, mess-free workspace:

    Why It's Important to Have a Clean, Organized Workspace

    Improves concentration

    It increases productivity, efficiency and creativity. An unorganised desk makes it difficult for a content writer to concentrate on work as there is too much distraction. On the other hand, when they are given a clean and decluttered workspace, they tend to show more interest in their work and focus completely on it.

    Effects health positively

    Organised workspaces also affect content writer’s health positively. Extensive research shows that physically working in an unorganised environment causes chronic health problems such as increased tension levels, back pain, eye strain, fatigue, and stress. A messy atmosphere and surroundings always lead to frustration and anger. Thus, keeping your workspace mess-free can benefit you physically as well as mentally.

    Boosts morale

    Having a well-organised workspace will keep you motivated. You won’t mind spending long hours at your workspace when it is organised, well-lit and clutter-free.

    Improves satisfaction level 

    Organised workspaces improve satisfaction levels. A workplace that reflects a writer’s personality will contribute to good mental health. In return, they feel more positive about their freelancing profession as a whole, resulting in greater productivity.

    How to plan a workspace?

    New Year, New Organized Workspace - Kaptiv8

    Here are some amazing tips that you can use to make your virtual and physical workspace organised:

    • A project management software is a blessing in disguise: You can choose from a wide variety of project management software available in the market. Each of them has different features. Most of these tools are free to use. However, if you wish to use their premium version, you will have to pay a certain amount. Some of these tools are Trello, Asana, Monday and so on.
    • Whiteboards work wonders when it comes to the sophistication of your workplace: Use a whiteboard to write down the deadlines, content strategy and anything related to work on it. It serves as a hanging reminder that you need to gather yourself up and deliver the content.
    • Try investing in a planner: You can still go for old school planners and write things down as a reminder. It acts magically and keep you more organised, calm and in sync with your projects. Most of the content writers would relate to this feeling.
    • Never underestimate the power of a Google calendar: Use a Google calendar to keep track of client calls, zoom meets, to-do lists and so on. This one is meant especially for all those who practice the method of outbound outreach on a regular basis.
    • Dedicate a drawer for storing your stationery: You cannot just throw away your pens, pencils, highlighters etc., all over your desk. Keep all your stationery in one place inside a drawer. You can access them whenever you need them and won’t waste time searching for the products.
    • Ample lighting should be there: No one likes working in a dull, dreary, dingy room. Choose the favourite corner of your home. Light it up. One bright light should be right above your head and another one for ambient lighting. This will keep you awake and also protect your eyes from unnecessary straining.

    5 tips to Organize Your Workspace and Reclaim your Productivity | by Matthew Encina | The Futur | Medium

    Conclusion

    An organised workplace is what every freelance content writer dreams of. Take some time off your busy schedule and give a complete makeover to your workspace with these tips. You will notice sea changes in your productivity and mood within just 24 hours.