Professional Content Writers | Content Writers in India

Category: Content Writing

Top 7 Tools That You Should Use to Amp Up Your Content

The world needs to understand that content writers do not just end up typing words on their laptops or desktop. Content creation involves a great deal of research work, typing (of course), proofreading, and editing. At each step, a professional content writer needs to devote ample time and do a lot of hard work.

To reduce the burden of a content writer, multiple tools are available. If you are a newbie, then you should definitely consider using these tools to amp up your content quality. Even if you are an experienced writer, these tools will save a great deal of your time. Let’s have a look at all the amazing tools for content writing that can make your work a whole lot easier!

HubSpot’s blog topic generator: The title of your content needs to be extremely catchy and attention-grabbing. But regardless of your skill sets and capabilities, when writer’s block hits you hard, you cannot come up with a suitable title for your content. HubSpot’s content idea generator is an exceptional tool that can help you to come up with catchy titles that can garner lots of attention.All you need to do is to enter three relevant nouns that match your niche, and HubSpot will do the rest for you.

SEMrush: SEMrush is an amazing tool that can help you identify the latest trends in your niche. With this tool, you can audit your on-page SEO as well as enhance your website pages. SEMrush allows you to have a better understanding of your page. Thereby you can optimise your page for SEO for the purpose of lead generation.

Quora: Quora is a gem for all the professional content writers out there. Every day tons of questions get published on Quora. All you need to do is to chart out the most popular questions, which get a lot of engagement.

Grammarly: Whether you are a grammar nazi or not, using Grammarly will only boost your content quality manifolds. Grammarly is a premium app that increases the readability of your content, helps you check plagiarism and also zeroes out grammatical errors.

Trello: It is just like your dashboard, where you can easily track all your content projects. Several lists can be added, such as planning, outline, launch, editing, writing etc. All these will keep you sorted, and you will never ever forget a deadline or keep any of your work pending. It is an amazing tool to manage and organise your entire work process.

Infogram: If you do not have expertise in creating infographics and also find it a tad bit costly to hire an infographics expert, then make sure you use this Infogram tool. It helps you to use attractive graphics, charts, dashboards, maps etc. Make your content visually appealing with this unique and innovative tool.

Copyscape: One of the most efficient tools for plagiarism checking, the Copyscape premium tool is like a gem for every professional content writer. You can use this incredible content for checking the originality or genuineness of any content. You can either copy paste a given text or scan a website to look for any plagiarism. Also, the tool offers swift results and is popular for its accuracy as well.

Conclusion

Your content is responsible for generating views, likes and bringing traffic to your client’s website. Also, it acts as your portfolio that reflects your calibre, idea, skillsets and mindset. Your content will always be an integral part of your self-branding tactics. So, it is better to use all the tools and software that you can in order to enhance the tonality and overall readability of your content.

Some of the aforementioned tools are free, while others come in a premium version. It is obvious that the premium version seems to be quite expensive. However, investing in a few of these premium tools can indeed bring you amplified ROI.

Get these content quality checking tools today and increase your content quality by leaps and bounds! If you are a beginner and want some additional tips and advices to make your journey smooth, click here.

July 6, 2021
How to hire the perfect content writer for your business?

The first step towards developing a robust content strategy is to hire content writers who have years of experience and expertise to deliver high-quality content at the best rates. A professional content writer can take your business to the next level by offering engaging content that adds value to your content strategy.

So how to find a professional content writer to meet your content requirements? Worry not, as we have done the homework for you. Here’s the elaborate guide that will help you find the right content partner for your business.

From where to hire professional writers?

If you are looking for an experienced content writer, then there are two best avenues that you can tread upon. Either you need to hire freelance content writers or partner with a content writing agency and get your content requirement fulfilled. Want to know which option is the best? Let us help!

Freelance content writers

A freelance content writer offers content writing services and charges according to paise per word system or on an hourly basis. He can even ask you to make the payment in advance before proceeding with the work. The issue with freelancers is that there are so many freelance content writers available out there. It is very difficult to choose someone who is actually worthy of your trust and money.

Besides, after taking advance payment, the freelancer may simply ghost you. You will end up losing precious money and time. Not all freelance writers are the same. However, if you do not want to end up taking a risk, then we advise you to try the best way to hire content writers – partnering with a content writing agency.

Content writing agency

A content writing agency is the perfect platform that helps you experience the professionalism of having an in-house content writing team but at affordable rates; then, without any hesitation, go for the best content writing agency in your area.

A content writing agency sources the best Indian content writers for its clients. It has multiple resources as well as a bunch of talented content writers, using which it can conveniently meet your requirements. The affordability of content writing agencies is another perk that you should not avoid at all. The best thing is that a content writing agency will never ghost you and leave you in the lurch.

All you need to do is to check for the rating of different content writing agencies and also go through the feedback and client reviews. Once you finalise upon a few agencies, connect with them over the phone or video calls. Share your ideas and requirements and ask them to come up with a proposal. Go for the one which caters to your needs in the best way and suits your budget as well.

In a nutshell

If you are looking forward to impressing your target audience, then you have to produce content that can attract and appeal to your potential clients. Thus, a content strategy should be in place once you decide to go overboard with your online business. The next thing to do is to hire professional writers. We have already discussed the two ways using which you can hire affordable writers in India. Go for the one which suits you and develop an impressive content strategy that delivers results. Once you have hired a professional content writer, make sure you follow these tips to nurture your professional relationship.

June 19, 2021
How to build Good professional relationship with Freelance Content Writers

The key to success for any business enterprise is the ability to maintain long-term relationships with all the stakeholders. The same holds true for an organization that hires freelance content writers. Since freelancers work on a remote basis, it becomes all the more important to maintain a good professional relationship with them. It is not very difficult to have two or three freelancers and work with them for several years. The longevity of the professional relationship is beneficial for both the business organization and the freelance content writers.

If you are someone who, more often than not, struggles to maintain a healthy and long-term relationship with your freelancers, this blog will be the perfect solution for you. Follow the below-given tips and tricks, and you will have a smooth sailing relationship with your team of freelance writers.

Tips and tricks to nourish the professional relationship with your freelance content writers!

Communicate, communicate and communicate: A freelance content writer will work for you from a remote set-up and won’t be attending your office regularly. So, it is necessary that you explain everything about your business, competition, vision, ideas, services and target audience.

Until and unless you open up about every minute thing regarding your business, the freelancer won’t be in a position to write exceptionally well about your services and ideas. So, if your freelancer asks a lot of questions about your company, be patient and share the details. He/she is asking questions to get a clarity about your business and content requirements.

Be open to editing, rewrites and rectifications: Know that your freelancer is not a God and that he or she will be committing mistakes when delivering the contents. If the mistake is minor and can be rectified easily, then without making any fuss, simply ask him for editing. There is no need to get angry or frustrated at the drop of a hat.

Be realistic with the deadlines and expectations: Understand that the person behind the laptop/phone is a human being. He/she cannot handle too much work, maintain top-notch quality and deliver contents within unrealistic deadlines. Before assigning work, ask about their schedule, whether they are free or not, and how within how much time they will be able to deliver the required content. Fix a deadline upon which you both agree.

Adhere to the payment deadlines: You must have signed a contract or agreed upon a date on which you have to make the full payment. Please stick to the date and do not delay unnecessarily. Delaying payment dates is as disappointing as getting contents delivered after the due date.

Respect their private life: Just because they are freelancers does not mean that they are “free.” Ask your content writer about his/her working hours and availability and connect with them during that time only. Also, choose a mode of communication in which you both are comfortable, such as Skype, email, texts, phone calls, etc. Do not call them at odd hours, no matter how urgent your work is. Know that freelance writers do not just work for you. Rather they have other clients as well. Also, freelance content writers, too, have the right to enjoy their personal lives.

There are so many talented content writers in India who have been delivering their best work to clients on a regular basis. It is high time that we recognize the hard work of freelance writers in India as well as abroad. Follow these tips, and your happy writers will for sure deliver the best quality content to you on time.

June 16, 2021
How are Professional Content Writers Helping SEO Experts in Achieving Results?
If you are a professional content writer, then the chances are that you already know the importance of SEO-friendly content. Enriching and informative content that follows the SEO guidelines is highly beneficial for the optimisation of a website. Strategic content marketing helps in the high-end optimisation of any website. If the content is SEO friendly, then there are higher chances that the website will be visible at the top of search engine results. Hence, every SEO expert seeks to hire professional content writers who can deliver befitting content for the websites.

SEO experts and content writers are the two building blocks that lead to building a robust foundation for any successful website. Hence, apart from all the technicalities of search engine optimisation, the most significant requirement is that of a competent content writer who can offer great benefits to SEO experts.

What benefits do professional content writers offer to SEO experts?

An SEO expert always seeks to hire the best content writing services. He cannot compromise upon the content’s quality because content that offers value serves as his asset. A content writer needs to understand that he/she has a great role to play in building an interactive, engaging, and SEO-friendly website. Professional content writers, therefore, bring forth multiple offers to the SEO experts. Let us know how content writers in Delhi can help in effective search engine optimisation:
- Gaining proper SEO knowledge: If you provide content writing services to SEO experts, make sure you are completely adept with SEO rules and regulations. There are multiple things that professional content writers need to keep in mind so as to produce SEO-friendly content. Although things keep changing and updating in the SEO industry, the following are the basic thumb rules that you need to know if you wish to make it big in the content writing industry.
a. Plagiarism is a big No-No: Your content should be completely unique, and no single line can be copied from any other source. Paraphrasing and rewriting are acceptable, but straightforward copying is a red flag for SEO experts. Use tools like Grammarly, Copyscape, Turnitin to make your content plagiarism-free.

b. Switch to active from passive: When you express your ideas and thoughts in an active voice, they sound much more attractive and realistic. Search engines also prefer active over passive voice.

c. Target location decides the language: Know about the target location for which you are writing and use English accordingly. For instance, for a New York based company, use USA English, and for an Australian company, you should use Australian English. Tools like Language Tools will help you with this.

d. Keyword density: Overloading keywords in your content is not a sign of SEO-friendly content. Rather stick to the word count, decide upon the keyword density, and exceed the limit.
- Staying available when needed: Being a content writer, you need to be available for your clients. And if your client is an SEO expert, make sure you show some extra dedication towards him as he may ask for some edits or alterations which suit the optimisation process. Set your work time and make sure you stay available during those hours in case the SEO expert needs your help.
- Offering affordable content writing packages: You should definitely charge for your experience, dedication, efforts, and knowledge. But this does not mean you end up charging a bomb for your content writing services. Otherwise, you will scare away most of your clients. Be clever, professional, and realistic while offering your content writing packages.
- Cutting down on jargon: No layman ever wants to visit a website and then open his mobile dictionary to know the meaning of specific words. So cut down on the usage of high-end words and instead use simple, easy-to-understand, and read simple words. Also, short, easy-to-read sentences are always favourite among search engines.
- Keeping updated with the latest SEO techniques: SEO is a complex world and knowing it from the inside out is highly essential. Keep yourself updated about the various changes that keep taking place in the SEO industry.
So, next time an SEO expert approaches you, keep these points in mind and offer him/her the best services you can.
June 9, 2021
How to Say No to Free Content Writing Samples
Have you ever encountered a situation when a client asked you to write for free? If yes, then you should definitely read this blog. It covers all the pain points of a newbie freelance content writers who end up writing multiple free samples just in the hope of getting work and gaining experience.

If you are an Indian content writer and are trying to establish yourself in the industry, then you must have written content for free at least once in your life. Either the clients refuse to pay for a sample or simply ghost the writer after he/she delivers content.

When a client approaches you and asks you to write a sample for free, you should not agree at all. However, there are multiple ways using which you can convince your prospective clients about your writing capabilities. Here we will discuss all those techniques and methods which you can try instead of succumbing to the pressure of writing for free.

Tips to say “NO” to clients who ask you to deliver free samples
- Share your previous assignments: Whenever a client wants you to write a sample for free, you can always say no politely and agree to share your previous published assignments that you have done for other clients. This will give the prospective client a clear idea about your capabilities and writing style.
- Share your profile and experience: Freelance content writers need to be quite active regarding their self-branding strategies. If you wish to set a strong footing in this industry, the first thing which you should do is to create your professional profiles on multiple social media platforms such as LinkedIn, Instagram, and Facebook. You can also join communities like Fiverr and Upwork and create profiles there.
In case a client asks you to share free content so that he can judge your calibre, share your LinkedIn, Upwork, and other profiles. Make sure you are quite active on these platforms so that a client can understand your potential by going through these profiles. Feel free to speak up about your experience in the industry.
- Create your own website: This is perhaps the most convincing technique, which will definitely help you seal the deal with multiple clients without having to write for free. Create a website using platforms like WordPress, Wix, or Medium. Make sure you have the following sections on your website:
Home page- This is the first page where your clients will land once they click on your website link. So make sure it reflects your passion for writing, abilities, and services you offer to help clients accomplish their goals.

About us/Know me- Introduce yourself to the world and let them know who you are, what you do, your preferences, and so on.

Services – Mention all the services you provide, such as content writing, copywriting, proofreading, editing, rewriting, etc.

Portfolio – Share the links of your best works in this segment so that clients can check your writing style.

Client testimonials – Do not forget to add valuable client feedbacks regarding your previous work.

Blog – Keep uploading informative and engaging content that reflects your idea and speaks volumes about the niche you are comfortable in.

Contact – Make sure you add your email ID, phone number, and other contact details to the website so that interested clients can contact you.
- Avoid delivering the complete content: This is the last resort that you should choose, given that all other methods fail to convince the client. If you are a complete newbie and do not have enough experience or your social media profiles do not look convincing enough, then you can share just a part of the required content with the client. Be very polite and professional as you ask for your payment to send in the complete content.
Start using these tips and tricks and know that established professional content writers of the industry following the upcoming time.
June 5, 2021
7 Things Companies Are Doing Wrong with Content Writers
Freelancing has never been a cakewalk for content writers. Even after having years of experience and being proficient in different niches, freelance content writers face multiple odds. A content writer spends months and years creating his or her personal brand online. Establishing oneself as a leading content writer can be quite difficult, given that the competition is too high out there. He creates his own portfolio website and leverages social media platforms such as LinkedIn, Instagram, etc., to get qualified leads.

A freelancer manages everything single-handedly – self-branding, discovery calls, invoice management, and much more. All these activities consume so much time and energy. But even after putting in so much hard work, professional content writers face many difficulties while working for their clients. Read on to know how companies are exploiting content writers by indulging in inappropriate practices.

Things that a freelance content writer needs to face while working with the clients:
1. Clients often ask for free samples before they hire content writers: Writing quality content is indeed a time-consuming task and requires lots of research work. And that’s why professional content writers deserve to be paid for each word they type. However, companies often tend to ignore this fact and blatantly ask for free samples. There are different avenues using which clients can judge the capability of a writer. They can go through his portfolio website or take a look at some of his previously published work. But demanding free samples is absolutely demoralising for any freelance content writer.
2. The deadlines sometimes tend to get quite unrealistic: More often than not, clients do not realise that setting unrealistic deadlines for writers can be counterproductive. To cut down on time, the writer feels compelled to limit his research work and scope of creativity.
3. Clients do not explain the content requirements and expect an A-class write-up: When a content writer is assigned a specific task or assignment, the client should keep in mind that he provides ample information to the writer. He should guide the writer with the language of the content, the target audience, the purpose of the content, keywords, and other such stuff.
4. Clients often end up calling the writers at odd hours: Clients often forget to respect the privacy of the writers. They often keep calling writers at odd timings to provide feedback or ask for edits.
5. They do not provide feedback in time: A proper feedback motivates a content writer to a great extent. For a content writer, feedback is necessary. It helps him in gaining confidence in his capabilities. Also, feedback enables writers to work on their weak points. But clients often keep the content writers waiting for feedback. And when they do provide the feedback finally, they tend to ask for immediate edits.
6. They ask for endless editing and revisions: This is one of the worst issues faced by freelance content writers. Clients generally ask for endless edits and revisions. They never seem to be satisfied with the quality of work and keep asking for multiple edits.
7. They never clear payments on time: Writers often can be seen cribbing about the delay that they face in receiving the payment from their clients. Once a content writer delivers the final approved content after multiple revisions, he expects the payment soon. But the clients keep delaying payment clearance in most of the cases.
If you are a professional content writer and face the same issues, then the best solution for you is to create a contract and mail it to your clients before commencing the work. The contract should cover all the points such as the number of edits you will provide, your working hours, payment due date, deadline of content delivery, and your charges. Clients should value the hard work of freelance content writers and acknowledge the contract and adhere to it.
May 28, 2021
Can One Content Writer Manage All Your Content Requirements?

If you are a new-age entrepreneur, then we are sure that you must have already gone online to take your business far and wide. Building a power-packed business website as well as creating a robust brand across different social media platforms indeed help business owners to reach out to the target customers. However, if you concentrate on your online branding, you will not be able to focus on your other significant business operations. So, what’s the solution? How to popularise your brand online? Hiring professional writers can keep you sorted.

Who are content writers?

Professional content writers offer their writing services to different industries. They use their content writing skills to create a strong impact on the mind of audiences. Engaging, informative and informative content can go a long way to compel your target audience to visit your website and social media profiles every now and then. Every business owner should hire professional writers who can weave magic with their prolific use of words and convince your potential customers to hire your services or buy your products.

Is hiring one content writer sufficient for your business website and social media platforms?

Now the million-dollar question is whether or not a single content writer can handle all your content requirements. Before you hire content writers, you need to understand your content requirement thoroughly. There are a plethora of content types, and hence, it is better to hire a content writer who is proficient in different content types.

Things to consider before hiring professional content writers

Amount of content you require on a daily/weekly/monthly basis: First of all, you need to understand how much content you require and for what purpose. After all, it is your company, and you are the one who gets to decide about all your strategies. If you consider yourself unfit for such technical decisions, it is better to take the advice of your content strategist. They will guide you with your content requirements.

Once you chart out a full-fledged content plan, you will be in a better position to understand if a single content writer alone is capable of handling them. Depending on your requirements and the writer’s capacities, you can decide whether a single writer is enough, or you should contact affordable content writing services.

Types of contents which you require: Chart out a full-fledged content plan and zero down upon the types of contents you require for your business. While hiring freelance content writers, you need to specify your requirement – the exact number of social media captions, blogs or articles, press releases and so on. Also, you need to be very clear with the frequency of content delivery. The content writer will let you know how much content he can deliver to you as per your requirement.

Social media platforms you are active on The number of social media platforms you promote your business on also decide whether a single content writer is enough for your business or not. Generally, professional content writers prefer adhering to a limited number of platforms and deliver quality content.

Budget for hiring content writers: This can be quite a crucial aspect in deciding whether you want to go for a single writer or a complete in-house team. If you are running short of money, and cannot spend much on writers, then it is better to hire one or two freelance writers as per your needs.

Backup plans for emergency situations: Relying on a single content writer can be quite risky as well. If he or she ever faces any emergency situation, your contents will not be delivered on time. Hence it is better to take the help of a content writing agency that offers affordable content writing services or at least hire a few freelance content writers.

A content writer alone cannot handle all your content requirements. It is better to hire professional writers in a group of 3 to 5 or build an in-house team.

May 20, 2021
Should You Outsource or Hire an In-house Content Writer?
The key to enhanced brand awareness, improved customer loyalty and increased traffic is good quality, engaging content. Catchy, attractive, well-structured and informative content pieces can boost and strengthen your online existence by improving visibility and search engine rankings. However, finding an experienced writer is extremely difficult. Also, companies often face the dilemma of whether to hire content writers for an in-house team or outsource the work.

While both the options are profitable and beneficial, yet there are certain factors that you need to consider before outsourcing Indian content writers or forming an in-house team of content writers. Let us guide you through the pros and cons of both strategies.

Hiring an in-house team of writers

If you have a large company that offers multiple services or products to its target clients, then it is preferable to hire professional writers for your in-house team. Hiring writers on a full-time basis involves high expenditures on a monthly basis which you will be able to afford given that you run a well-established and proliferated company. If you are worried about the advantages and disadvantages, let us help you out:

Pros:
- An enhanced understanding of your target audience: Your in-house team of Indian content writers will have an elaborate knowledge about your industry, aim, visions and goals. They will have a thorough understanding of the competition that you face in the market. Thus, the contents which they can produce will be absolutely suitable for your company.
- No reliance on third parties: When you hire freelance content writers or connect with content writing agencies for outsourcing your work, you will have to depend on them for the work. You may often face risks such as irregular, non-punctual delivery of work. An in-house team of writers will always deliver the contents on a regular basis and on time.
- Ample control over the team: You can exercise ample control over your in-house team, which is quite unlikely in case you outsource content writers in India.
Cons:
- Time-consuming process: All your writers, SEO experts, graphic designers, social media experts, web developers will have to work as a proper team. Thus you can see that in-house team management is a perplexing and time-consuming process.
- Limited skillsets: Suppose you have a team of 5 writers who have knowledge of writing website copies, blogs, and articles. But you need some engaging social media captions for your products. Your in-house team will not be able to provide you with your required content in such a situation.
Outsourcing your content requirements

You can either connect with a content writing company or hire freelance content writers for getting your work outsourced. But before you make the final decision, you must know the pros and cons of outsourcing as well.

Pros:
- Hassle-free, swift and convenient process: All you need to do is to share details about your content requirement with the agency or the freelancers. They will handle the rest of the process from thereon. You need not administer or manage any team. Rather, agencies and freelancers are responsible enough and have proper management skills.
- Expertise and experience: Freelancers and content marketing agencies often have years of experience in delivering top-notch content that actually resonate with the readers. Choose an agency or a freelancer who has adequate experience regarding your niche, and you are sorted.
- Time-savvy: Getting your content requirements is indeed a time-savvy process. Freelance content writers and content writing agencies often create contracts and fix deadlines to which they adhere strictly.
Cons:
- High expenditure: If you hire professional writers for outsourcing the work, you will have to pay more. They are professionals and will charge as per their expertise level and years of experience in the industry.
- Chances of miscommunication: It can get a bit confusing to convey and share all the details about your company to the freelancers or content writing agencies. There are greater chances of miscommunication which will affect the content that they write for you.
As you can see clearly, both strategies have their own sets of advantages and shortcomings. Choose the one that suits your requirement and also falls well within your budget. Make sure you consider all the aspects well before you start looking for the best content writers in India.
May 16, 2021