Author: Alishah Rouf

The fashion industry has grown to range from simple and basic, to a classic statement. And fashion stores have made a paradigm shift to the digital platform because of the massive strength of the digital form of marketing. What better way to promote fashion content, than through content writing?

Similar to the growth of the fashion industry, content writing is now widely used to improve positive audience engagement and retentivity. Anything related to fashion can be spiced up in words, giving it a newer outlook and a clearer voice.

To help you write better fashion blogs or content pieces, here are some vital tips.

1. Determine your target audience and personalise it

As a fashion content writer, before starting out on your writing, understand who you are writing for. Once you do that, start personalizing your content. Add personal commentaries to help the readers relate to it.

Target specific areas of the fashion industry as well. Whether it is the sneakers category, or jewellery area, focus on interest-centric information. It is best if you write gender-neutral content as much as you can. This tip can help open boundaries within your target audience.

2. Remember the fashion brand’s character

Fashion brands have their own character and personality, and going in a complete opposite direction can increase the chances for the piece of writing to bounce back. While Nike can have a sporty touch, Shein and Forever 21 a touch of elegance, and Urbanic a sense of aesthetic funkiness to it; sticking to their personality and tonal line is important.

3. Know your subject and be precise

Sometimes as a fashion writer, you may not be well-versed in some content, and that is okay as long as you gain knowledge about it before continuing on your piece. You must gather as much product details from the brand, so that you do not lose out on information to the potential customer.

There is a reason why many customers return products after purchasing something on online stores, because they receive something different than the described product. You do not want your written content to be the cause of their dissatisfaction.

4. Be unique and creative in your work

Sometimes fashion brands may not specify set guidelines, trusting uniqueness and creativity in the writer’s voice. Following trending currents in the fashion arena, you can use it to be witty and dramatic, creating a hyped-up piece. You must even stop using stereotypical phrases in respect to gender and size, as times are changing and no one particularly believes in these norms anymore.

Being a fashion content writer can seem easy, but that is the story just on the surface. Running as a fashion content writer means to successfully overcome various challenges systematically. Communicate with the audience on a personal level, and half of your writing is done.

Communicating and providing information via emails has been the go-to method since a long time. It has become a common way for organisations to keep the target audience, or the work staff up-to-date with ongoing events. But while writing an email may seem like an easy task, writing a professional one is pretty challenging. A professional email helps in establishing a lasting image of your work etiquette, especially of your ability to communicate clearly.

When composing a professional email, it’s important to consider not only the content, but also the tone you use. A professional email should be written like this:

An intriguing subject line is a good place to begin.

Because the subject line is a brief message that appears in the inbox before the email’s content is shown, you need to ensure that the subject line is precise, and crisp for easy location in the inbox. You need to catch the attention of your reader almost immediately.

Say hello to people.

If you know who the recipient is, insert their name in your message. Simultaneously,  a sir/madame would suffice in their place. Most importantly, regardless of the gender of the receiver, end the greetings line with a comma . You must not be intimidating from the start.

Compose the body of the email.

This part contains the most important details that the reader should pay close attention to. You should write a brief, yet detailed, statement that explains what you want to accomplish. It’s critical to keep in mind how much time your recipient may require to fully grasp the message of the email.

A final line should be included.

It’s common practise to include a call to action or explain the next actions in the final paragraph. To prevent making them respond to you, think of methods you may avoid doing so. As a result, you should write your sentence in a way that inspires or motivates the reader to take immediate action. A good rule of thumb is to find ways to keep the discussion going, whether it’s by email or face-to-face.

Sign off with your name.

The signature, which appears at the end of an email, conveys an impression of authority and professionalism. It normally includes all of your current contact information, such as your name, job title, company name, phone number, and, if applicable, an other email address. This is how most people identify themselves professionally today. Never miss out on writing ‘Sincerely’, or ‘Best Regards’.

Ensure that your email is error-free before sending it.

Make sure your email has a professional ring to it. To assist the reader focus, adopt a neutral tone that allows you to build a response that you are anticipating.  The likelihood of receiving a response increases when your email is free of grammatical errors and spelling mistakes. Your email’s readability is just as crucial as spelling and punctuation, as the recipient should be able to grasp what you’re saying.

Conclusion

Following these simple tips will help you go a long way in writing an ideal professional email.

When it comes to SEO content writing, or SEO, there is no such thing as a ‘sure thing’. It is a huge industry with a current market capitalisation of more than $80 billion, and it has the potential of increasing your website’s exposure on search engines such as Google, Bing, Yahoo, etc. However, you can’t expect SEO to work in a vacuum. Your website’s content and structure must be constantly monitored and altered in order to achieve high search engine rankings.

What is SEO content writing? Why should you ensure its use? 

The term “SEO writing” refers to the practice of crafting material with search engines in mind. Digital content marketing is a broad word that includes SEO, link building, and other aspects of online content promotion. Content can be written for a variety of reasons, including helping search engines comprehend the nature of your website or boosting your site’s search engine rankings.

It’s also a terrific approach to increase the credibility and authority of your website by providing viewers with useful content. You can use SEO writing as an excellent strategy to boost your website’s reputation.

In order to save money, you need to use SEO writing as part of your content marketing strategy. You can get the organic traffic you need for your business with the appropriate SEO content. And don’t forget about the importance of keyword research. Thus, writing for search engines is crucial for digital marketing.

How to write SEO content?

Creating content that is rich in keywords and easy for search engines to find are two important aspects of SEO. It necessitates an understanding of your target audience. In other words, you need to know who your readers are and how they think before you write a piece of content for them. Your objective is to gain an understanding of the wants and needs of your target audience. Making sure that your customers’ demands come first instead of your own requires the utilisation of this data.

• Identify keywords that are related to your business and have a high traffic potential.
• Producing user- and search engine-friendly content begins with anticipating and responding to user needs.
• Create an outline of the information you want to cover. The most crucial component of writing an article is putting together a logical, well-structured plan that the reader can follow.
• Check to see if your content follows a logical structure. Your readers want to be able to understand your blog posts quickly. Therefore, your blog post’s headline should grab readers’ attention right away.
• An intriguing and keyword-rich title will pique the interest of your target audience and encourage them to continue reading. You want more people to come to your site so you can provide them with useful information that will compel them to stay for a longer period of time.
• Make sure your URLs are short and simple so that search engines can quickly scan and index them.
• In order to link to other pages on your blog, you must first create internal links. It’s important to include them since it tells your visitors and search engines that your site has more content on this issue than now.
• Your readers are more likely to engage with your content if it’s visually appealing. In addition, people are increasingly expected to use their mobile devices to access the internet, and they can scan images for additional information without even reading the text.

Conclusion

When it comes to SEO content writing, remember that it is a form of art. It is not about putting random words together but telling a story to appease the search engines and entice readers into a better engagement. People wish to know the content that will benefit them, not what you can provide them. Once you follow SEO rules in content writing, you are assured of seeing the results that you desire.

The Search Engine Optimisation (SEO) industry is almost at $100 billion in 2022. So, if you are not making proper usage of this technique, are you even doing it right?

What is SEO content writing?

If you have attended workshops or sessions on how to improve your website content, you might have noted the strain that is placed on using SEO to improve your website’s search engine results page ranking. It is a way of writing to allow search engines to understand your content better and easier. SEO content writing involves the proper implementation of keywords and key phrases in relation to your website content.

If you want your website content to be search engine friendly, incorporating SEO in your content is important. If not, search engine spiders will be unable to figure out what your website is about.

What are the key SEO terms in content writing?

Long-tail and short-tail keywords- While short-tail keywords are generic queries consisting of one or two words, long-tailed keywords are more specifically catered, consisting of more than three or five words. Be strategic when using keywords; you do not want them to become stuffy.

SERPs- Standing for search engine results pages, the search engine’s response to your query. SERPs determine how your website will appear to users on the engine’s first page.

Meta description- It is a brief overview of a webpage that displays in SERPs– typically 160 characters that may persuade searchers to click on a result.

Meta title- It is the title or heading of the website page that appears on search engine results and as text on browser tabs.

Anchor text- The hyperlink phrases or words and direct visitors to other websites.

Backlink- A link that leads to another page, either internal or external.

Organic traffic- The number of visitors who found your site using a search engine on their own initiative rather than through sponsored advertisements or other sites.

Conversion rate- The percentage of visitors who accomplish a specific action (a click, a purchase, etc.) calculated by dividing the number of visitors to that website.

Conclusion

According to a recent study, the number of hits a page receives is directly correlated to its position on the first page of search results.

Over 28% of individuals who search click on the first result on the first page of results, according to Google. The percentages decrease as you move down the page after the first result. As a result, your website must appear at the top of search engine rankings.

Additionally, writing content for SEO serves as a long-term marketing strategy for your website.

PPC advertising works successfully for many people, but it will no longer bring in visitors if they stop paying for it.

No matter what you’ll be doing to promote your website, high-quality SEO content keeps performing for you.

In the past, one had to submit job applications in a box and then go through physical screening tests and interviews to be considered for a position, but now that has changed. The transformation to the digital platform has brought in the scope of social networking sites. One such platform that has gained rapid popularity for professional achievements is LinkedIn. 

Those looking for jobs have at least once heard about LinkedIn and how significantly helpful it can be to get exposure in their desired industry. Whether big or small, companies are present on LinkedIn updating their job requirements, applications, designated stipends, and additional perks almost regularly. 

How does LinkedIn help a content writer?

Easy updates- LinkedIn is extremely helpful in letting you know about reliable and ongoing openings in the industry you wish to apply for. No matter whether it is writing, editing, or proofreading, trustworthy job openings are constantly updated so you can easily research. 

Updates aren’t only made by the companies; you can also change your profile at any time. Want to list the professional achievement that you just received? Well, you can add it to your profile easily. 

High socialising- LinkedIn is excellent in allowing you to increase your social contacts locally and globally. By creating a perfect profile with proper content and details, you increase your chances of being noticed overseas. 

Also, suppose you are adequately active on LinkedIn in various domains and improve your connections with other fellow content writers. Therefore, it increases your chances of being associated with a good company more quickly. 

Self-branding- It is the way you socialise and the way you portray yourself that is important. LinkedIn gives you the chance to design your profile in a way that you feel could capture your employer’s attention. Having endorsement and recommendation features, LinkedIn lets you include reviews and testimonials that other employers have written for you. 

Appearance on search lists- If you put in consistent effort in updating and improving your LinkedIn profile as a content writer, there is a high chance that you can be viewed on search engines when companies search for content writers. It is then easier for companies to reach out to you as well. 

How to network on LinkedIn when looking for content writing jobs?

• Set your profile “open to opportunities” to let companies know that you are open to applying. 
• Follow content writing companies, agencies, or content writers. 
• Join groups and participate in discussions. 
• Reach out to potential recruiters. 
• Increase your connections with known people. 

Conclusion

If you are a content writer looking to gain more experience or enlarge your social connections in the writing agency, you should not think twice to sign up on LinkedIn. There isn’t much to doubt with so much provision on such a simple platform.

Writing could be a dream job, but not everyone can become a professional content writer. While some people write as a stress-buster or even as a part-time job, others wish to take it up professionally. So, what distinguishes a writer from a content writer?

The main job of a content writer is to write content for the digital world, especially for companies who wish to portray their services to their audience. Before writing the content, the content writer needs to do prior research on the topic and the audience for whom it is being written. They also need to be in sync with the thematic and editorial style of the company’s personality.

These are the following skills that a professional content writer must possess.

• Must be unique

To be known as a professional, you must produce unique content. And this does not count for one or two pieces that you write, but for every post you curate. Your client and audience will not expect plagiarised content, and with plagiarised content, you will stain your reputation as well. Content writers who have a unique voice or writing style benefit in the long run.

• Must have basic tool knowledge

It is not necessary that you need to do courses or have full-fledged knowledge on tools such as SEO, WordPress, CSS, Microsoft Office, and HTML. It is worth your profession that you must gain understanding in their respect. Being able to perform keyword searches before writing a topic and knowing how to link content is what makes a content writer professional.

• Must be active on social media

To gain more clients, you must make your social media profile to use. Knowing what to and how to share content on social media platforms. Professional content writers are social media specialists who know how to market their skills. 

• Must master various writing techniques

Every content writer has almost their own unique style and technique of writing. The use of words in a sentence, creating catchy titles and paragraphs, vocabulary, and language, if exciting and unique, is vital to every professional content writer.

Almost every content writer either has an education degree in English or business marketing. However, if you do not have the expected degree but have prior industrial experience through internships, you can gradually become a professional content writer. What clients want the most is someone who has proficiency in understanding and writing.  

Writers often ignore ways on how to create the best writing portfolio. You might have entered the comfortable world of content writing, but it can get demotivating if you are unable to have successful contacts with clients. One of the major reasons why this could be happening, is because you may not have an impressive portfolio. Your clients can only trust you if they see potential in your work.

Working in the freelance content writing industry for almost a year now, I would recommend some best ways on how to create the best portfolio to lure your potential clients in.

Understand the significance of a portfolio

A portfolio is not just a page laid out to be discussed with your client. But a portfolio is a chance to show them yourself- your work niche, beliefs and writing style. You need to be direct in words to give a concise image to your client on who you are.

Whether you are a writer, editor, or a proof reader, mention it all. Be confident of the roles you have undertaken, and mention them boldly, just after your name. Portfolios are meant to show what you do, so never forget or skip stating your role/roles. Using your portfolio to state your goals and aim improves chances of trust in your client towards you.

Portfolios talk about you, talk about your work, and talk about the reasons behind your role.

Attracting your audience

Begin with an eye-catching, witty and straightforward biography. You need to sell yourself, but not literally. Summarize your best qualities either in first or third person, and you could even share links to your social pages (if you are comfortable enough).

Your clients might want to know about your experience and skills in the desired industry. So, including work experience that the client expects in your portfolio could improve their keenness to work with you more. Include certificates from your previous clients, images, and letter of recommendations as well. You can also consider including case studies or marketing strategies that could help your client.

You need to lure them in by answering questions that could cross their mind. Why should they hire you? What is unique about your work? How could you be beneficial for their brand? Gather as much data as you can in your portfolio, but do go overboard with unnecessary information.

Designing your portfolio in an attractive manner is another feature that captivates the attention of your client in few seconds. Maintain consistency throughout in the format and pattern. When you are assembling your written pieces, assemble it in accordance to the theme of the portfolio. You do not include every piece written by you, but the best ones of your recent works.

Points to note always to create the best writing portfolio

Your grammar and vocabulary must always be on point. Do not try using grand words which do not make sense, just to sound professional. Keep your sections, subheadings simple. Maintain correct spellings and grammar throughout, as that is a big no-no.

Under confidence will not impress your client. You want them to hire you for your skills, and a lack of trust will be formed if they find your self-deprecative. Be confident of who you are, and what you have done to the date.

You must sound professional at all times. Even though it could be your nature to be friendly with everyone, maintain a decorum of formality in your portfolio. Do not include episodes from your personal life that are not related to your work experience. This is called ‘TMI’.

Like you and me, what is the first thing that we notice in a written piece of content? Or how do we judge the quality of the content at a glance?

If you still have not guessed it, then let me tell you that it is the headline. The headline or a title is the most crucial part of your article, and if you have managed to curate an exciting or eye-ball-grabbing one, your article is already an 80% hit.

The same importance applies to naming a book, a blog, or even a TV series. Even if the plot or concept of the subject is the most motivational or spellbinding in the world, people will click on it primarily because of the title.

So, how can you write unique and catchy headlines for your content? Follow these tips for a good headline!

Apart from reading the best content writing books, you can follow these easy tips for a good headline.

1. Never skip out on the headline

Do not skip out on it, even if it is a three-word title. How else can you give an identity to your content if there is no headline? Do not be in a rush in choosing a heading. Spend as much time until you are entirely satisfied with yourself on coming up with the perfect header for your content.

2. Your headline must be promising

Your readers will only read your content if they find the headline promising to enlighten them with what they want to know.

3. Using numbers adds to bringing the attention of people faster

It could be any number at the beginning or the end of your headline. To get an idea of how to write a headline using numbers, check out the headline of this blog. But remember, use too many numbers in a single sentence or any random order.

4. Describing Words

Add and use adjectives to your headline that could relate to the audience’s issue in some way. You can use words such as ‘eye-ball grabbing,’ ‘effortless,’ ‘essential,’ ‘catchy,’ ‘important,’ etc.

5. Rationale Words

Explain what your audience might be looking for using simple words. Using words in your heading with words such as ‘tips,’ ‘ways,’ ‘tricks,’ ‘secrets,’ ‘causes,’ etc., can help your content greatly.

If you get stuck at any point on choosing a heading, ask yourself a question- “Will my audience be intrigued enough?”. Considering that the answer is yes, then move on with it. If you are still confused, reach out to your family and friends. Ask them to look at it with a hawk-eye and be honest in their opinions.

Use these tips for a good headline to skyrocket your content!

The future of content writing agencies is gold!

Have you just entered the world of content writing? Or, are you already a part of this potentially great industry? Or, are you doubtful of whether content writing can be a long-term career option for you? Well, this blog is going to clear all your doubts!

The field of content writing is not new; it has been here since the late 1900s. Especially with the technological advancement of the internet, this grew into a competitive genre of content writing, from website content to blogging. The survival of the fittest created content writers, and as their demand increased, content writing agencies.

In the late 1990s, there were only around a million websites, but now there are more than 170 million websites. And they are multiplying each day! So, now imagine the necessity of filling content in all of these 170 million websites. Therefore, it goes without saying that we need content writing agencies and their professional teams.

Who are content writing agencies? What do they do?

Content writing agencies, in simple terms, have a team of skilled writers who assist in writing content for other companies or firms that require their services. Their services could be in the form of writing blogs, press releases, product descriptions/reviews, proofreading, subtitling, website articles, and many more.

Creativity and resources are endless for content writers. From the best grammar checking tools to the top plagiarism checkers, content writing agencies deliver almost all of the content you see on any search engine.

Content writing agencies even have writers who are brilliant in specific niches and specialize in them that make their work unique.

How can a content writing agency become the future?

Growing a content writing agency may seem like a piece of cake to many, but those who manage them know how tedious it can become. Operating in this industry comes with many challenges, and there are no shortcuts to grow as a popular content writing agency in India.

You need an impeccable team of writers with a stronghold over language and grammar. But they should not be limited to these two factors. Creativity, determination, and basic SEO knowledge are also a must.

Conclusion

In conclusion, if you are questioning yourself on the future of content writing agencies, remember that this industry is fast-paced. Also, its demand is increasing as the minute passes.